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Press Releases & Announcements
Will you be offering a jaw-dropping show special? Unveiling a new product? Let photographers know why they can’t miss seeing you at the Imaging EXPO, and they will plan accordingly.

While your company should send out emails and add announcements to your website, blogs, Twitter accounts and Facebook pages, consider also sending PPA a press release or other type of announcement to drum up attention and excitement. We’ll post it on the Imaging USA blog (http://imagingusa.org/news/) and possibly the PPA Today blog, increasing your exposure even more. To send these releases, please email John Owens.

Consider sending in your show special or new product unveiling announcements early. We’ll get it ready to go and post the information on your requested days only. (Or we can announce it earlier to drive more traffic to your booth.)

Press Kits
If you have a new (or fairly new) product, your marketing team might have pulled together a press kit to help media learn about it. You can still make use out of those kits, even though we will not have a separate media office this year.

Consider keeping any press materials at your booth, and emailing John Owens about it. He will send out periodic announcements to the registered Imaging USA media guests, and can point them to your booth.

Imaging USA Media
Every year, members of photographic industry magazines, blogs and other publications register for a Media Pass to Imaging USA. Consider scheduling a meeting or interview with them, especially if you have something new or exciting that your company is doing.

To contact them, just email John Owens. He will notify the media and will either send you their information or relay messages for you (depending on the media members’ preferences).

Booth & Sponsorship Sales Contacts: