• NashvilleSavetheDate

Monday Schedule

Time Class/Event Instructor

8:00 AM - 9:30 AM

Make More Money Per Hour Than a Lawyer

Prem Mukherjee, a highly sought-after voice on the business side of photography, will demonstrate portrait workflow and sales techniques that will help you make more money per hour.

Prem will start with an equipment overview and move into a quick presentation for on-location lighting techniques and tricks he uses for fast editing. After that warm-up is where things really kick in.

Prem will show his tricks on how to create a sales presentation with products that really sell. He’ll cover what product offerings you need to create and how to order them. He’ll also share his techniques on how to drive the sale higher and more importantly, how to close that sale! Best of all, he’ll show you how to do all of the above in 6-hours from start to finish! See? More money in less hours!

Prem Mukherjee, Cr.Photog.

8:00 AM - 9:30 AM

It's Not Just About Football

In this course, Nancy Emmerich takes the experiences and expertise she has gained from running a very successful studio, and shares how you can do it too! Nancy loves her art, the industry and her clients, but she’s also about making money, and she shows you how!
Nancy shares the different types of events she photographs, and walks you through the various strategies you need for a successful business:

  • How to book each type of event
  • shooting the actual event—posing, lighting, doing it all!
  • Pricing so that you value your time and expertise for each type of event

She also discusses the sales and delivery process, and what you need to do to ensure you don’t get to the goal line and drop the ball! Learn how you can make these events about more than just football, and make an extremely profitable business at the same time!

Nancy Emmerich, CPP, API, F-ASP

8:00 AM - 9:30 AM

Go Your Own Way - Living Your Dream in Portrait Photography

Early in your photography career, it’s fine to imitate the work of those you admire; it’s OK to say “yes” to each and every assignment. But, as the band, Fleetwood Mac so eloquently said in their song, at some point, “you can go your own way.” And, that is what instructor Tim Kelly focuses on in this inspiring and informative presentation.

At some point, almost every photographer has that epiphany moment, that revelation when you learn not only what you’re good at doing but what you enjoy the most! And, it’s at that moment that both your passion and your profession can take off.

Listen to the wisdom of Tim, a forty-five year veteran in the industry who has stayed ahead of the game and been well paid for doing only the work he loves. Long gone are the days of being the photographer who does everything; today, he is very selective of his projects, yet many say he’s doing his best work now. Watch and learn as he shows you his print collection, tells the stories behind some of his most iconic images and does a live presentation of the posing and lighting styles that have influenced the world of photography. This is a rare opportunity, and you’ll find yourself encouraged to not only work hard, but to follow your heart.

Tim Kelly, M.Photog.Cr., F-ASP

8:00 AM - 9:30 AM

Wedding Photography: Prepare to Succeed

How is the wedding market changing and how do we change with it? In this program with acclaimed wedding photographer, Booray Perry, you'll learn how to improve your skills, attract new clients, and increase your sales.

How do you stand out? What do you offer that others don't? Booray photographs over 80 weddings a year and has learned how to make brides happy. He'll share what he's learned and show you ways to improve your photography and sales right away.

In this program you'll learn:

  • How to "upsell" your clients and double your money
  • What changes to expect in the next 10 years and how to prepare for them
  • The 8 things you should be using to get better, more marketable images
  • Tricks and tips you can use every day to be a better photographer (and attract more business!)

Booray Perry, CPP

10:00 AM - 11:30 AM

Outdoor Lighting

Natural light expert Stephanie Davis will bring all her tricks and techniques along in this program on outdoor lightings. Follow along as she teaches you how to use different sources of outdoor lighting to get the most natural looking portrait, any time of day. 

  • Stephanie will go over:
  • How to make use of natural reflectors
  • How to use reflectors when shooting by yourself
  • How to use your speed light 
  • Choosing the right location

Stephanie Davis, M.Photog.M.Artist, CPP

10:00 AM - 11:30 AM

Killer Lighting

We always talk about taking things to the next level, but who actually knows how to do that? You will! In this workshop, Daniel Doke shares his experience and expertise, as he shows you how to incorporate texture, depth and contrast into your lighting. Learn how to make your images really come alive as you learn how to:

  • Mix available, strobe and tungsten lighting.
  • Capture texture and detail in your subjects.
  • Manage easy lighting set ups, both in studio and on location.
  • Create images that stand out from the competition.

Learn how to define the basics of lighting… and define your future.

Daniel Doke, Cr.Photog., CPP

10:00 AM - 11:30 AM

Music & Celebrity Portraits

See the master and his masterpieces as Russ Harrington shows images from over the 600 album covers he’s shot. Having spent his photography career capturing iconic images of musicians, actors, models and more, Russ is the person to talk to you about working with celebrities.

Discuss how to manage workflow when dealing with public personas, and the delicate art of handling them and their teams—assistants, hair, makeup, wardrobe stylists and more! Explore time management with celebrities and how to get what you need out of them in a timely, gracious manner. Russ also discusses different lighting schemes he uses, variations he makes, and how to get the most out of your location.

Finally, you’ll learn how to really grow this niche business, and tips and tricks Russ has used along the way. If you want to photograph famous people, Russ can show you how it’s done!

Russ Harrington

11:30 AM - 5:00 PM

Imaging USA Expo

How do you find the products you need and build relationships with the right collaborative suppliers and partners—especially with everything else you have on your plate? It's easy with the Imaging EXPO, a three-day, business-boosting smorgasbord for your art and career!
You'll engage face-to-face with hundreds of service providers and product distributors. You'll see product demos. You'll establish new relationships, find ideas for managing your business in innovative ways, and talk over deals more efficiently and effectively than you can via emails and phone calls. Best of all, you'll be able to compare notes with your fellow conventioneers before making decisions!

 

5:00 PM - 6:15 PM

From Sports to Seniors

School and sports photography is not just about lining up the kids and shooting the picture. It takes skill, talent and a lot of patience to manage the photography day, create an awesome image and do something that stands out from everyone else.

In this class, Terry Dunlap teaches you how to manage picture day so that everyone has fun, you get the shots you need; he also share the tips and tricks that make your photos better than your competition.

Discuss lighting, and how to set up for both group and individual photos. Explore posing options that are fun, creative and will result in better images. Learn how to introduce the unexpected into your photo shoot and discover how much it helps in handling groups! /p>

Terry gives you the knowledge and confidence to run picture day at a fun, active pace while still getting the results that will wow your clients and keep them booking your studio, year in and year out.

Terry Dunlap, M.Photog.Cr.

5:00 PM - 6:15 PM

It’s Showtime! Time to Look Good!

As a photographer, your job isn't to make people look good; it's to make people look great! In this class, world-renowned photographer, Hanson Fong, shares his vision and methods for creating the perfect photo. Watch and learn as he shows you how to handle any body type or size and still create photographic harmony. You'll witness a live demo of the classic 10 poses and gain the confidence to pose any group, any family, any couple.
But Hanson doesn't stop there. He'll discuss natural lighting, artificial light, "A" and "B" body blocking, bridal posing and more! Explore Hanson's techniques and tips for lighting, anytime, anywhere, inside or out.
Gain the knowledge and confidence to make your clients look incredible each and every time!

Hanson Fong, M.Photog.Cr.

5:00 PM - 6:15 PM

Seven Secrets to Six Figure Sales

Learn from an expert as Allison Tyler Jones teaches you her seven secrets for creating a top-performing studio. After all, her studio was ranked as one of the cream of the crop, nationwide!
Listen to the step-by-step strategies that got Allison and her business where it is today. You'll discuss topics such as:

  • Identifying your business, brand and personality, including knowing what sets you apart from your competition.
  • Goal-setting so you know where you are and where you want to be.
  • Knowing your numbers, including your costs, your sales and what type of profits you want.
  • Marketing your business and marketing with other businesses!
  • Sales processes that work, even for the most reluctant salesperson.

Best of all, you don't just discuss what you need to do, you learn how to do it. So you'll walk away, not only with Allison's seven secrets and an excellent plan, but a tangible roadmap to make it happen!onal portrait or lighting course. Be ready to expand your mind and your abilities as an artist—a winning combination for you and your clients.

Allison Tyler Jones, CPP

5:00 PM - 6:15 PM

The Portrait as an Art Form

This course is THE opportunity to take your studio to the next level! Come and get refueled as master photographer JuliAnne Jonker shares her sources of inspiration and what has set her studio apart, creating success and profits, for the last eighteen years.

JuliAnne will reacquaint you with some of the old and new masters in both photography and the fine arts, as you discuss what styles have influenced her much sought-after portraiture. Then, discuss your studio today – sales and marketing techniques and strategies that work, tips and tricks for operating a low volume studio and still setting yourself apart.

Don’t just settle for where you are now – discover how to reach the top... and stay there!

JuliAnne Jonker, M.Photog.Cr., CPP

5:00 PM - 6:15 PM

Steps to a Profitable Action Photography Event

Want to know how to keep your employees busy and turn your off-season into a profitable one? This program covers everything—from choosing the right tournament to suit your business, picking the best places to set up, hiring the appropriate number of staff, negotiating commissions, and the daily operations of working a tournament. When you have the right resources, a tournament can and will be profitable experience

A few things you can expect to learn about are:

  • how to choose a tournament
  • the proper location to set up
  • using the right equipment
  • establishing a workflow
  • how to have a profitable tournament

Sports tournaments can be serious money-makers for you, let Don show you how!

Don Frankle

 

 

Nashville Video Hotel