The ONE Thing You Need to Do to Increase Photography Sales
By Lisa Sharer
Welcome to the Shoot & Burn Era. These days more and more clients ask for digital images, and don't even think to ask about prints. That's where you come in.
One of the things that sets the professional photographer apart from the amateur is the knowledge and respect for printed images as an art form. It's the photographer's responsibility to show clients the beauty in print, and why they are necessary for their lives. Show your clients the difference hiring a professional makes by educating them on Print Art and producing amazing products for them. We live in a time filled with opportunities for those who sell printed products and here's why: People are decorating their homes with DIY décor. Photos are the single most unique way to personalize a space and photographers who help their clients see that potential are always better off.
In this video, famed photographer Allison Tyler Jones explains why and how a professional makes the difference when it comes to that perfect print for your client's home. This talk was part of Imaging USA 2016, the conference for working photographers in the U.S.
The full video can be viewed by PPA members.
Looking for ways to help promote yourself as a Print Artist? PPA members can enjoy all the benefits of the See The Difference® marketing tools today.
Lisa Sharer is the Marketing Campaign Manager at Professional Photographers of America. As a Creative Writing graduate, she loves any chance at getting pen to paper. When she's not being creative in the workplace, she can be found skating with the Atlanta Rollergirls or volunteering with the Weloveatl Project. Or really - snuggling with the dogs.