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Be sure to check the Program page often, as we'll be adding classes throughout the summer!

Pre-convention
Imaging USA
Thursday, January 29, 2015
Time Class/Event Title Instructor
9:00 AM - 5:00 PM

The Secrets to Success When Turning Pro (Day 1)

$199 (for both days)

Sponsored by H & H Color Lab

Separate registration required for pre-convention classes.

PPA master photographer, Steve Kozak, has helped many an amateur bridge the gap between their passion and their profession. To mix things up this time, he's bringing along Britney Fullgraf to share her specialty in helping photographers run a boutique studio. Together, this dynamic duo has the experience and skills to help you jumpstart your business.

Master the fundamentals as they discuss the elements of lighting—metering, flash photography, natural light and proper exposure. Delve into studio lighting, lighting patterns and various setups that you'll use time and time again. Examine the posing and composition techniques guaranteed to make your clients look their best every time.

From there, move on to how to actually run your photography business. Steve and Britney will discuss marketing, examine who your target client is and how you find those clients. Tackle pricing strategies and learn how to value your work and yourself.

If you're serious about getting serious about photography, this class tells you how to turn your photography into profits!

Steve Kozak, M.Photog.Cr., CPP

Britney Fullgraf, Cr.Photog., CPP

9:00 AM - 5:00 PM

Certification Preparation Class A (Day 1)

$299 (for all 3 days)

Assisted by Cris Duncan, M.Photog.Cr., CPP

Separate registration required for pre-convention classes.

Planning to take the Certified Professional Photographer (CPP) exam? Before you do, why not take this 3-day intensive class, covering all the technical topics on the exam? You'll gain a better technical knowledge of photography, which probably means a more peaceful sleep before the exam!

This Certification Prep Class isn't for the faint of heart– it's an in-depth study of the technical side of photography almost equivalent to a semester of college! You'll work hard and study hard, but you'll also walk away a more polished, knowledgeable, confident professional. Topics include:

  • The Inverse Square Law, Filter Factors, Bellows Factor
  • Lenses and Filters
  • Color Theory and H&D Curves
  • Lighting Ratios, Corrective Lighting and Posing, Depth of Field, Angle of View
  • The Zone System (and how it helps you understand the digital histogram)
  • Difference between a Bit, a Byte and Bit Depth
  • And much more – You can even choose to take the CPP exam directly after the class while the information is fresh in your mind!

See why we say it's tough work but worth it? Register today to cram for your exam!

Al Audleman, M.Photog.Cr., CPP, API

9:00 AM - 5:00 PM

Certification Preparation Class B (Day 1)

$299 (for all 3 days)

Assisted by Jeff C. Gulle, M.Photog.Cr., CPP

Separate registration required for pre-convention classes.

Planning to take the Certified Professional Photographer (CPP) exam? Before you do, why not take this 3-day intensive class, covering all the technical topics on the exam? You'll gain a better technical knowledge of photography, which probably means a more peaceful sleep before the exam!

This Certification Prep Class isn't for the faint of heart– it's an in-depth study of the technical side of photography almost equivalent to a semester of college! You'll work hard and study hard, but you'll also walk away a more polished, knowledgeable, confident professional. Topics include:

  • The Inverse Square Law, Filter Factors, Bellows Factor
  • Lenses and Filters
  • Color Theory and H&D Curves
  • Lighting Ratios, Corrective Lighting and Posing, Depth of Field, Angle of View
  • The Zone System (and how it helps you understand the digital histogram)
  • Difference between a Bit, a Byte and Bit Depth
  • And much more – You can even choose to take the CPP exam directly after the class while the information is fresh in your mind!

See why we say it's tough work but worth it? Register today to cram for your exam!

Gary Meek, M.Photog.Cr., CPP, API, A-ASP, EA-ASP

Kathy Meek, M.Photog.Cr., CPP, API

9:00 AM - 5:00 PM

Business Basics Workshop for Portrait Photographers (Day 1)

$249 (for both days)

+ bring a guest from your studio for $149

Separate registration required for pre-convention classes.

Just starting your photography business? Making the jump from part to full-time? Then this is the workshop for you!

In this intimate setting (exclusive to PPA members!), you'll assess the competitive portrait landscape and acquire those necessary, but too often avoided, business skills. You'll learn the financial, tax and legal requirements of running your business, so that you are confident and legally compliant. This is not your cookie-cutter course: it's a program that was specifically developed for photographers. And it has been proven to make significant and positive impact in the participants' bottom line!

  • You'll be able to choose a business model that's the best fit for your studio
  • You'll evaluate your business strengths, customer needs, and the market's competitive dynamics to create a profitable pricing structure.
  • You'll compare your studio's numbers with industry averages and the best performing studios.
  • You'll put a plan in motion to take your business to the next level.

Utilizing PPA's Benchmark survey, you'll learn industry standards that will help you understand your studio's numbers, and identify the changes you need to make to be more profitable.

It all adds up to making smarter decisions for your long-term success and putting a plan in motion to make your business thrive. Let's bring those clients to your door!

Business Basics for Portrait Photographers is brought to you by PPA's Business Services—the foremost authority on business education. Our instructors, one a photographer operating a profitable studio, and the other, PPA's own Bridget Jackson, a CPA who has worked with hundreds of studios, will team up to present you with the most comprehensive workshop in the industry.

Be sure to join PPA prior to registering. This exclusive workshop is only available to members!

Ann Monteith, M.Photog.Hon.M.Photog.Cr., CPP, ABI,API,A-ASP

9:00 AM - 5:00 PM

Business Breakthroughs Workshop (Day 1)

$944 (for all 3 days)

+ bring a guest from your studio for $349 

Separate registration required for pre-convention classes.

If you're a PPA member with an established studio grossing at least $20,000 in annual sales, then the Business Breakthroughs workshop is designed just for you.

It's three days of in-depth instruction focusing on business and financial management, the how-to's of effective branding, targeting, and marketing and techniques for maximizing sales.

PPA, the foremost authority on business education, understands the unique needs of your studio. Our knowledgeable experts will connect with you individually on the phone and in-person. Prior to the workshop, a PPA's own Bridget Jackson, a CPA who has worked with hundreds of studios, will speak with you over the phone and help you develop a custom financial plan. During the workshop, you'll engage in an hour-long private consultation with a PPA mentor to scope your business and marketing strategy.

It's your chance to address your most pressing issues and areas of concern, get questions answered, develop priorities, and identify actions to launch your business to the next level.

Be sure to join PPA prior to registering. This exclusive workshop is only available to members!

Allison Tyler Jones, CPP

9:00 AM - 5:00 PM

$1,000 an Hour from School Photography. It’s Elementary!

$129

Separate registration required for pre-convention classes.

Welcome to the Quick Start Program for Underclass School Photography! During this workshop, veteran photographer Chris Wunder, the “WunderKind” of school photography, gives you everything you need to know to break open this lucrative, high volume market segment.

Discover how to prospect for business, tried-and-true sales techniques, the bid submission process as well as marketing strategies sure to help you book locals schools. Explore various portrait packages and learn the ones that yield the best sales and profit margins. Learn pricing strategies and gain a strong understanding of the services schools want and expect, and how to deliver them.

Chris has discovered the secrets of making this niche work for him, staying profitable and staying in demand. Find out how you can too – if you ever wanted to make $1,000 an hour on a pretty September day, then you must take this class! 

Chris Wunder, Cr.Photog.

9:00 AM - 5:00 PM

The Beauty of Childhood

$129

Separate registration required for pre-convention classes.

Join master photographer and master artist, Ann Naugher, as she goes through her process of creating a timeless portrait. According to Ann, “Simplicity is elegant - you don't need much in the portrait.”
Using both Adobe Photoshop and Corel Painter, Ann will discuss the importance of lighting to create depth and mood. She’ll show you how a few well-employed elements can create a striking portrait - lighting, color harmony, composition and a child.

Watch along with Ann and learn how to:

  • Employ beautiful lighting to create depth and mood
  • Retouch and prepare a file in Adobe Photoshop & paint in Corel Painter
  • Finish with freehand artistic touches and choose the right printmaker and substrate

Ann Naugher, M.Photog.M.Artist, CPP

Friday, January 30, 2015
Time Class/Event Title Instructor
9:00 AM - 5:00 PM

The Secrets to Success When Turning Pro (Day 2)

$199 (for both days)

Sponsored by H & H Color Lab

Separate registration required for pre-convention classes.

PPA master photographer, Steve Kozak, has helped many an amateur bridge the gap between their passion and their profession. To mix things up this time, he's bringing along Britney Fullgraf to share her specialty in helping photographers run a boutique studio. Together, this dynamic duo has the experience and skills to help you jumpstart your business.

Master the fundamentals as they discuss the elements of lighting—metering, flash photography, natural light and proper exposure. Delve into studio lighting, lighting patterns and various setups that you'll use time and time again. Examine the posing and composition techniques guaranteed to make your clients look their best every time.

From there, move on to how to actually run your photography business. Steve and Britney will discuss marketing, examine who your target client is and how you find those clients. Tackle pricing strategies and learn how to value your work and yourself.

If you're serious about getting serious about photography, this class tells you how to turn your photography into profits!

Britney Fullgraf, Cr.Photog., CPP

Steve Kozak, M.Photog.Cr., CPP

9:00 AM - 5:00 PM

Certification Preparation Class A (Day 2)

$299 (for all 3 days)

Assisted by Cris Duncan, M.Photog.Cr., CPP

Separate registration required for pre-convention classes.

Planning to take the Certified Professional Photographer (CPP) exam? Before you do, why not take this 3-day intensive class, covering all the technical topics on the exam? You'll gain a better technical knowledge of photography, which probably means a more peaceful sleep before the exam!

This Certification Prep Class isn't for the faint of heart– it's an in-depth study of the technical side of photography almost equivalent to a semester of college! You'll work hard and study hard, but you'll also walk away a more polished, knowledgeable, confident professional. Topics include:

  • The Inverse Square Law, Filter Factors, Bellows Factor
  • Lenses and Filters
  • Color Theory and H&D Curves
  • Lighting Ratios, Corrective Lighting and Posing, Depth of Field, Angle of View
  • The Zone System (and how it helps you understand the digital histogram)
  • Difference between a Bit, a Byte and Bit Depth
  • And much more – You can even choose to take the CPP exam directly after the class while the information is fresh in your mind!

See why we say it's tough work but worth it? Register today to cram for your exam!

Al Audleman, M.Photog.Cr., CPP, API

9:00 AM - 5:00 PM

Certification Preparation Class B (Day 2)

$299 (for all 3 days)

Assisted by Jeff C. Gulle, M.Photog.Cr., CPP

Separate registration required for pre-convention classes.

Planning to take the Certified Professional Photographer (CPP) exam? Before you do, why not take this 3-day intensive class, covering all the technical topics on the exam? You'll gain a better technical knowledge of photography, which probably means a more peaceful sleep before the exam!

This Certification Prep Class isn't for the faint of heart– it's an in-depth study of the technical side of photography almost equivalent to a semester of college! You'll work hard and study hard, but you'll also walk away a more polished, knowledgeable, confident professional. Topics include:

  • The Inverse Square Law, Filter Factors, Bellows Factor
  • Lenses and Filters
  • Color Theory and H&D Curves
  • Lighting Ratios, Corrective Lighting and Posing, Depth of Field, Angle of View
  • The Zone System (and how it helps you understand the digital histogram)
  • Difference between a Bit, a Byte and Bit Depth
  • And much more – You can even choose to take the CPP exam directly after the class while the information is fresh in your mind!

See why we say it's tough work but worth it? Register today to cram for your exam!

Gary Meek, M.Photog.Cr., CPP, API, A-ASP, EA-ASP

Kathy Meek, M.Photog.Cr., CPP, API

9:00 AM - 5:00 PM

Business Basics Workshop for Portrait Photographers (Day 2)

$249 (for both days)

+ bring a guest from your studio for $149

Separate registration required for pre-convention classes.

Just starting your photography business? Making the jump from part to full-time? Then this is the workshop for you!

In this intimate setting (exclusive to PPA members!), you'll assess the competitive portrait landscape and acquire those necessary, but too often avoided, business skills. You'll learn the financial, tax and legal requirements of running your business, so that you are confident and legally compliant. This is not your cookie-cutter course: it's a program that was specifically developed for photographers. And it has been proven to make significant and positive impact in the participants' bottom line!

  • You'll be able to choose a business model that's the best fit for your studio
  • You'll evaluate your business strengths, customer needs, and the market's competitive dynamics to create a profitable pricing structure.
  • You'll compare your studio's numbers with industry averages and the best performing studios.
  • You'll put a plan in motion to take your business to the next level.

Utilizing PPA's Benchmark survey, you'll learn industry standards that will help you understand your studio's numbers, and identify the changes you need to make to be more profitable.

It all adds up to making smarter decisions for your long-term success and putting a plan in motion to make your business thrive. Let's bring those clients to your door!

Business Basics for Portrait Photographers is brought to you by PPA's Business Services—the foremost authority on business education. Our instructors, one a photographer operating a profitable studio, and the other, PPA's own Bridget Jackson, a CPA who has worked with hundreds of studios, will team up to present you with the most comprehensive workshop in the industry.

Be sure to join PPA prior to registering. This exclusive workshop is only available to members!
 

Ann Monteith, M.Photog.Hon.M.Photog.Cr., CPP, ABI,API,A-ASP

9:00 AM - 5:00 PM

Business Breakthroughs Workshop (Day 2)

$944 (for all 3 days)

+ bring a guest from your studio for $349 

Separate registration required for pre-convention classes.

If you're a PPA member with an established studio grossing at least $20,000 in annual sales, then the Business Breakthroughs workshop is designed just for you.

It's three days of in-depth instruction focusing on business and financial management, the how-to's of effective branding, targeting, and marketing and techniques for maximizing sales.

PPA, the foremost authority on business education, understands the unique needs of your studio. Our knowledgeable experts will connect with you individually on the phone and in-person. Prior to the workshop, a PPA's own Bridget Jackson, a CPA who has worked with hundreds of studios, will speak with you over the phone and help you develop a custom financial plan. During the workshop, you'll engage in an hour-long private consultation with a PPA mentor to scope your business and marketing strategy.

It's your chance to address your most pressing issues and areas of concern, get questions answered, develop priorities, and identify actions to launch your business to the next level.

Be sure to join PPA prior to registering. This exclusive workshop is only available to members!

Allison Tyler Jones, CPP

9:00 AM - 5:00 PM

If You Don’t Get Layers, Get Lightroom!

$129

Separate registration required for pre-convention classes.

Marty Grivjack knows Lightroom, and after this workshop, so will you! Hear from one of the best in the world of photography editing and digital technology as he takes you through the world of Adobe Lightroom, revealing all the “must-know” secrets!

Learn how to master the Tool Strip and use Lightroom to edit 95% of your images. Explore catalogs, image storage management and photo backup strategies so that you’ve got everything you need at your fingertips. Discover how you can find any image, any time, by using keywords and collections. Marty not only gives you the editing tools and techniques you need, but he’ll teach you how to minimize your editing time while maximizing your results and finished product!

Learn why you will love Lightroom! 

Marty Grivjack, Cr.Photog.

9:00 AM - 5:00 PM

The Complete Team Photographer

$129

Separate registration required for pre-convention classes.

In this class, Jaren will teach you his creative approach to everyday assignments that will help your images stand out. You'll explore how social media is changing the world of sports photography and how you can adapt to accommodate the ever-increasing demand for quality photos. There will also be a live poster shoot in the classroom, in which Jaren will demonstrate the lighting techniques that he uses to capture athletes in motion.

Jaren will also delve into his innovative wireless workflow that enables him to post photos directly to FTP and social media sites from his camera as the game is happening—all without using a laptop. By learning this workflow, you should be able to make your business more efficient and drastically reduce the time it takes to capture a photo and share it with your clients.

Jaren Wilkey

Saturday, January 31, 2015
Time Class/Event Title Instructor
9:00 AM - 5:00 PM

The Art and Business of Pregnancy and Newborn Photography

$129

Separate registration required for pre-convention classes.

No one knows maternity and newborn portraiture quite like photography phenom and baby whisperer, Ana Brandt. In this class, discover the posing tricks that Ana uses to make her moms look magical and her babies melt hearts. 

Spend the day learning transitional poses for pregnancy portraits that bring out the best features of your maternity clients. Discover baby poses that evoke emotion; learn how to wrap the baby and incorporate props into the photo that will look real and natural rather than staged. 

You’ll also discuss how to market your work after you’ve mastered these unique posing tips. After all, once you’ve discovered how to make your portraits stand out from the rest, you’ll want the world to know about it – and Ana tells you how to make that happen!

Anamaria Brandt

9:00 AM - 12:30 PM

The Complete Digital Photography Process

$79

Separate registration required for pre-convention classes.

Talk to any photographer who's been in the industry a while and you'll hear the same message: Technology has impacted every aspect of the business. In this class, PPA Master Photographer and digital expert, Jim DiVitale, covers the process of digital photography from A to Z.

Explore everything from the proper exposure to file archiving. Delve into Raw capture, tethered shooting and color management techniques. Whether it's client communication, workflow processes or archiving, this class enables you to dominate the world of digital photography. Seriously, if it has to do with digital photography, Jim is your guy!

Jim DiVitale, M.Photog.MEI.Cr., API, F-ASP

9:00 AM - 11:00 AM

Hands On Photography: Natural Light Portraiture (Session Time 1)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

Award-winning photographer, Carl Caylor, gives you the opportunity to get hands-on as you discover how to create portrait-caliber lighting using the natural light around you.  

Carl will go over the exposure and how to manage it on each and every shot. Discover the emotional value of lighting forms and how you can bring drama and depth to your images through your mastery of lighting.

And that's not all! Learn and explore concepts such as:

  • Patterns of portrait lighting
  • Light rhythms
  • Using light as a compositional tool

Carl's coaching and expertise will permanently change how you view and use natural light—an opportunity you won't want to miss!

Carl Caylor, M.Photog.Cr., CPP

9:00 AM - 5:00 PM

Certification Preparation Class A (Day 3)

$299 (for all 3 days)

Assisted by Cris Duncan, M.Photog.Cr., CPP

Separate registration required for pre-convention classes.

Planning to take the Certified Professional Photographer (CPP) exam? Before you do, why not take this 3-day intensive class, covering all the technical topics on the exam? You'll gain a better technical knowledge of photography, which probably means a more peaceful sleep before the exam!

This Certification Prep Class isn't for the faint of heart– it's an in-depth study of the technical side of photography almost equivalent to a semester of college! You'll work hard and study hard, but you'll also walk away a more polished, knowledgeable, confident professional. Topics include:

  • The Inverse Square Law, Filter Factors, Bellows Factor
  • Lenses and Filters
  • Color Theory and H&D Curves
  • Lighting Ratios, Corrective Lighting and Posing, Depth of Field, Angle of View
  • The Zone System (and how it helps you understand the digital histogram)
  • Difference between a Bit, a Byte and Bit Depth
  • And much more – You can even choose to take the CPP exam directly after the class while the information is fresh in your mind!

See why we say it's tough work but worth it? Register today to cram for your exam!

Al Audleman, M.Photog.Cr., CPP, API

9:00 AM - 5:00 PM

Certification Preparation Class B (Day 3)

$299 (for all 3 days)

Assisted by Jeff C. Gulle, M.Photog.Cr., CPP

Separate registration required for pre-convention classes.

Planning to take the Certified Professional Photographer (CPP) exam? Before you do, why not take this 3-day intensive class, covering all the technical topics on the exam? You'll gain a better technical knowledge of photography, which probably means a more peaceful sleep before the exam!

This Certification Prep Class isn't for the faint of heart– it's an in-depth study of the technical side of photography almost equivalent to a semester of college! You'll work hard and study hard, but you'll also walk away a more polished, knowledgeable, confident professional. Topics include:

  • The Inverse Square Law, Filter Factors, Bellows Factor
  • Lenses and Filters
  • Color Theory and H&D Curves
  • Lighting Ratios, Corrective Lighting and Posing, Depth of Field, Angle of View
  • The Zone System (and how it helps you understand the digital histogram)
  • Difference between a Bit, a Byte and Bit Depth
  • And much more – You can even choose to take the CPP exam directly after the class while the information is fresh in your mind!

See why we say it's tough work but worth it? Register today to cram for your exam!

Gary Meek, M.Photog.Cr., CPP, API, A-ASP, EA-ASP

Kathy Meek, M.Photog.Cr., CPP, API

9:00 AM - 5:00 PM

Business Breakthroughs Workshop (Day 3)

$944 (for all 3 days)

+ bring a guest from your studio for $349 

Separate registration required for pre-convention classes.

If you're a PPA member with an established studio grossing at least $20,000 in annual sales, then the Business Breakthroughs workshop is designed just for you.

It's three days of in-depth instruction focusing on business and financial management, the how-to's of effective branding, targeting, and marketing and techniques for maximizing sales.

PPA, the foremost authority on business education, understands the unique needs of your studio. Our knowledgeable experts will connect with you individually on the phone and in-person. Prior to the workshop, a PPA's own Bridget Jackson, a CPA who has worked with hundreds of studios, will speak with you over the phone and help you develop a custom financial plan. During the workshop, you'll engage in an hour-long private consultation with a PPA mentor to scope your business and marketing strategy.

It's your chance to address your most pressing issues and areas of concern, get questions answered, develop priorities, and identify actions to launch your business to the next level.

Be sure to join PPA prior to registering. This exclusive workshop is only available to members!

Allison Tyler Jones, CPP

9:00 AM - 11:00 AM

Hands On Photography: Boom! Big Modifier Lighting (Session Time 1)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

In this class, Dan Rowe gives you his go-to lighting setups that work each time, every time. Dan gets right to the point, sharing his on-location and studio lighting methods, using large modifiers.

As Dan shows you, this type of lighting will give your subjects a unique, yet still forgiving look that will set you apart from others in your industry. So, get ready to learn…

  • Dan’s tried and true two-light setup
  • Why you need to have assistants on location. Yes, you do!
  • How bringing light in from unique places allows you to create beautiful images and use interesting posing
  • How to use your lights to create fascinating backgrounds

Kickers, strips, modifiers and more – watch and learn as Dan brings down the Boom!

Dan Rowe

9:00 AM - 11:00 AM

Hands On Children’s Photography (Session Time 1)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

In this class, instructor and studio owner extraordinaire Tanja Melone demystifies how to work with children as well as their parents, and capture the photos that everyone wants. 

With an ease and style that’s all her own, Tanja shows you how she works with her smaller clients to make them feel comfortable, let them have fun and get the natural expressions that every parent wants to see. Learn how to coax and evoke those smiles, serious gazes and thoughtful looks that make for the best portraits. Discover how to get the right poses without making your clients look like they’re posing. 

You’ll also explore every photographer’s best friend – lighting – and examine the different set ups and techniques that Tanja uses to capture the amazing images her clients love. From heartfelt and tender, thoughtful and serious, to zany and fun – learn how to do it all and create the portraits that keep sales up and clients coming back for more!

Tanja Melone

9:00 AM - 11:00 AM

Hands On Photography: Relevant Senior Portraiture (Session Time 1)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

In this interactive class, Dan and Alex McClanahan will show you how they photograph Seniors on location. Forget about your studio set ups and the boring backdrops; it’s time to create portraits that really showcase this milestone moment!

Learn how to scout the best location, find great light and interesting backgrounds. Explore how to blend strobe and constant light for the perfect result. Dan and Alex also share how they interact with their clients to establish rapport and a level of comfort; this will help you capture the emotion and expression you want, while your subjects still look natural. You’ll also discuss the poses that work well and how to not just take a picture but tell a story with your image. 

Dan and Alex have a unique, quirky style that allows them and their clients to have fun, yet still apply the technical knowledge that results in outstanding images. Learn how you can do it too! 

Dan and Alex McClanahan, M.Photog.

9:00 AM - 11:00 AM

Hands On Photography: Rewarding with Relationships: Let’s Get Personal (Session Time 1)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

These days, relationship marketing has changed! It’s about who you know, it’s about their trust in you, it’s about establishing personal relationships in a mass market type of world, it’s about social media and understanding its impact. It’s like a multi-vitamin that has 21 things all packed in one bottle! 

In this class, hear from marketing guru John Pyle as he shares his secrets for successful relationship marketing. Hear how he has built his extremely successful senior business, how he has used social media to do this, and how the experience he provides for his clients surpasses any his competitors can offer. 

You'll discuss…

  • Defining your target client
  • Creating a desirable – and exclusive – brand that IS you and your business
  • Learning to speak the language of your clients; hear how John deals with teens every day and how his communications appeal to that audience
  • Creating a personal reward system that generates true and valuable relationships – keeping you and your clients happy!

John Pyle has developed and cultivated the relationships to keep his phone ringing all year long. Find out how he has done it – and how you can too!

John Pyle

9:00 AM - 11:00 AM

Hands On Photography: Things I Learned the Hard Way (So You Don’t Have To) (Session Time 1)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

If you’ve ever photographed a wedding, or plan to photograph a wedding, then this class is a must-have! In 2015, expert photographer Ryan Brenizer will shoot his 500th wedding, so he’s tailored this class to speak to a younger, less wise, less experienced version of himself – Ryan Brenizer, 400 weddings ago, and all the photographers like him, just starting out. 

Learn the pitfalls and landmines that Ryan has encountered, the ways to avoid them and the lessons learned from all his experiences. This is truly a unique opportunity to see who you can be and what you can do—Ryan’s tips allow you to carve out the best path to get there. 

Ryan Brenizer

9:00 AM - 5:00 PM

Photoshop For Portrait Photographers ONLY!

$129

Sponsored by American Color Imaging

Separate registration required for pre-convention classes.

Your portraits might be good... they may even be great… but after this class, they’ll be breathtaking!

Learn Photoshop as you’ve never learned it before when digital guru and expert photographer Don Emmerich teaches you the tips and tricks you need to breathe new life into your art. 

Discuss how to create a more stylized look and incorporate sophisticated retouching techniques. Learn how to handle image processing and editing in a more effective and efficient way. Discover how to create a photo composite so compelling it will practically sell itself. Explore why Lightroom is your friend, not your foe.

If you are a portrait photographer, you need this class!

Don Emmerich, M.Photog.M.Artist.MEI.Cr., API, F-ASP

9:00 AM - 5:00 PM

How We Navigate Images & the Significance of Left Gaze Bias

$129

Separate registration required for pre-convention classes.

World-renowned photographer Tim Flach gives you a glimpse of his world and his work as he discusses and explores the relationships between people and animals. Listen as Tim delves into his own career images, discussing how we see and shape animals in our world – and how this impacts how we portray their meaning and importance in our images. 

This is a rare opportunity to see a legend in his own time. Don’t miss out! 

Tim Flach

9:00 AM - 5:00 PM

Sports Photography- It’s Time to Make Some Money!!

$129

Separate registration required for pre-convention classes.

In this course, Jeff Gump shows you how he has taken his business to the big time! Spend the day learning everything you need to know about high volume sports photography and what it can do for your business and your career. Jeff isn’t here to help you add a little cash flow – his goal is to introduce you to a whole new level of professional and financial success!

Learn how to market your sports photography, and what to say to the right people. Discover how to play the numbers game, so that your pricing, your commissions and your profits work, yet you still bring value to your clients. Examine how to handle the photo day, so that it’s fun, professional and effective – and discuss the workflow processes so that you’re truly working smarter, not harder.

This is one day that can change your present and your future in one fell swoop! 

Jeff Gump

9:00 AM - 11:00 AM

Hands On Photography: Images that Speak (Session Time 1)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

This presentation is a don’t-miss opportunity as you actually get to watch Tim create the iconic “Walden Relationship Black & White” studio portrait!  

Watch closely as Tim captures a family portrait, then breaks it down to illuminate and feature various relationships within the family. Learn how Tim creates “emotionally rich” images and how you can too! Explore the posing and lighting secrets that Tim uses time and time again, and watch the Walden relationship portrait come to life before your very eyes!

Once you’ve seen Tim in action, you’ll leave with a new understanding of how to create and celebrate the relationships in your portraits. 

Tim Walden, M.Photog.Hon.M.Photog.Cr., CPP, F-ASP

9:00 AM - 11:00 AM

Hands On Photography: The Power of Light (Session Time 1)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

Understanding and controlling light quality is at the core of all of Tony Corbell's presentations. You will take a look at some of Tony's most effective and successful pictures and learn how to see a unique perspective and not be afraid to push the limits of your experience and talents.

Tony will discuss all types of lighting tools and applications in depth. Lighting tools include portable flash, studio strobes, sunlight and ambient light. Lighting applications include additive, subtractive, reflective and transmission. Tony will also discuss Light Quality as well as Light Quantity and how Light Direction plays a significant role in the resulting mood of an image.

Tony Corbell, Cr.Photog., API

9:00 AM - 11:00 AM

Hands On Photography: People Photography 101 (Session Time 1)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

As a photographer, your job isn't to make people look good; it's to make people look great! In this class, world-renowned photographer, Hanson Fong, shares his vision and methods for creating the perfect photo. Watch and learn as he shows you how to handle any body type or size and still create photographic harmony. You'll witness a live demo of the classic 10 poses and gain the confidence to pose any group, any family, any couple.

Hanson will also show you how to:

  • Control highlight and shadow
  • Pose a family indoors and out
  • Create harmony in family groupings

Then it's your turn to try it out! Hanson will lead you through a Hands-On session with a model to practice his techniques.

Gain the knowledge and confidence to make your clients look incredible each and every time!

Hanson Fong, M.Photog.Cr.

9:00 AM - 11:00 AM

Hands On Photography: Boudoir Photography (Session Time 1)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

Have you ever wanted to attend a live boudoir photography shoot? This is your chance to learn from the best as Jon Johnson takes the stage and photographs a live model. Bring your cameras because you will get the chance to participate in the shoot as well! It's a great opportunity to learn from a real, live setting rather than just being told what to do!

Jon Johnson, M.Photog.Cr.

1:00 PM - 3:00 PM

Hands On Photography: Natural Light Portraiture (Session Time 2)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

Award-winning photographer, Carl Caylor, gives you the opportunity to get hands-on as you discover how to create portrait-caliber lighting using the natural light around you.  

Carl will go over the exposure and how to manage it on each and every shot. Discover the emotional value of lighting forms and how you can bring drama and depth to your images through your mastery of lighting.

And that's not all! Learn and explore concepts such as:

  • Patterns of portrait lighting
  • Light rhythms
  • Using light as a compositional tool

Carl's coaching and expertise will permanently change how you view and use natural light—an opportunity you won't want to miss!

Carl Caylor, M.Photog.Cr., CPP

1:00 PM - 3:00 PM

Hands on Photography: Boom! Big Modifier Lighting (Session Time 2)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

In this class, Dan Rowe gives you his go-to lighting setups that work each time, every time. Dan gets right to the point, sharing his on-location and studio lighting methods, using large modifiers.

As Dan shows you, this type of lighting will give your subjects a unique, yet still forgiving look that will set you apart from others in your industry. So, get ready to learn…

  • Dan’s tried and true two-light setup
  • Why you need to have assistants on location. Yes, you do!
  • How bringing light in from unique places allows you to create beautiful images and use interesting posing
  • How to use your lights to create fascinating backgrounds

Kickers, strips, modifiers and more – watch and learn as Dan brings down the Boom!

Dan Rowe

1:00 PM - 3:00 PM

Hands On Children’s Photography (Session Time 2)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

In this class, instructor and studio owner extraordinaire Tanja Melone demystifies how to work with children as well as their parents, and capture the photos that everyone wants. 

With an ease and style that’s all her own, Tanja shows you how she works with her smaller clients to make them feel comfortable, let them have fun and get the natural expressions that every parent wants to see. Learn how to coax and evoke those smiles, serious gazes and thoughtful looks that make for the best portraits. Discover how to get the right poses without making your clients look like they’re posing. 

You’ll also explore every photographer’s best friend – lighting – and examine the different set ups and techniques that Tanja uses to capture the amazing images her clients love. From heartfelt and tender, thoughtful and serious, to zany and fun – learn how to do it all and create the portraits that keep sales up and clients coming back for more!

Tanja Melone

1:00 PM - 3:00 PM

Hands On Photography: Relevant Senior Portraiture (Session Time 2)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

In this interactive class, Dan and Alex McClanahan will show you how they photograph Seniors on location. Forget about your studio set ups and the boring backdrops; it’s time to create portraits that really showcase this milestone moment!

Learn how to scout the best location, find great light and interesting backgrounds. Explore how to blend strobe and constant light for the perfect result. Dan and Alex also share how they interact with their clients to establish rapport and a level of comfort; this will help you capture the emotion and expression you want, while your subjects still look natural. You’ll also discuss the poses that work well and how to not just take a picture but tell a story with your image. 

Dan and Alex have a unique, quirky style that allows them and their clients to have fun, yet still apply the technical knowledge that results in outstanding images. Learn how you can do it too! 

Dan and Alex McClanahan, M.Photog.

1:00 PM - 3:00 PM

Hands On Photography: Rewarding with Relationships: Let’s Get Personal (Session Time 2)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

These days, relationship marketing has changed! It’s about who you know, it’s about their trust in you, it’s about establishing personal relationships in a mass market type of world, it’s about social media and understanding its impact. It’s like a multi-vitamin that has 21 things all packed in one bottle! 

In this class, hear from marketing guru John Pyle as he shares his secrets for successful relationship marketing. Hear how he has built his extremely successful senior business, how he has used social media to do this, and how the experience he provides for his clients surpasses any his competitors can offer. 

You'll discuss…

  • Defining your target client
  • Creating a desirable – and exclusive – brand that IS you and your business
  • Learning to speak the language of your clients; hear how John deals with teens every day and how his communications appeal to that audience
  • Creating a personal reward system that generates true and valuable relationships – keeping you and your clients happy!

John Pyle has developed and cultivated the relationships to keep his phone ringing all year long. Find out how he has done it – and how you can too!

John Pyle

1:00 PM - 3:00 PM

Hands On Photography: Things I Learned the Hard Way (So You Don’t Have To) (Session Time 2)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

If you’ve ever photographed a wedding, or plan to photograph a wedding, then this class is a must-have! In 2015, expert photographer Ryan Brenizer will shoot his 500th wedding, so he’s tailored this class to speak to a younger, less wise, less experienced version of himself – Ryan Brenizer, 400 weddings ago, and all the photographers like him, just starting out. 

Learn the pitfalls and landmines that Ryan has encountered, the ways to avoid them and the lessons learned from all his experiences. This is truly a unique opportunity to see who you can be and what you can do—Ryan’s tips allow you to carve out the best path to get there. 

Ryan Brenizer

1:00 PM - 3:00 PM

Hands On Photography: Images that Speak (Session Time 2)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

This presentation is a don’t-miss opportunity as you actually get to watch Tim create the iconic “Walden Relationship Black & White” studio portrait!  

Watch closely as Tim captures a family portrait, then breaks it down to illuminate and feature various relationships within the family. Learn how Tim creates “emotionally rich” images and how you can too! Explore the posing and lighting secrets that Tim uses time and time again, and watch the Walden relationship portrait come to life before your very eyes!

Once you’ve seen Tim in action, you’ll leave with a new understanding of how to create and celebrate the relationships in your portraits. 

Tim Walden, M.Photog.Hon.M.Photog.Cr., CPP, F-ASP

1:00 PM - 3:00 PM

Hands On Photography: The Power of Light (Session Time 2)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

Understanding and controlling light quality is at the core of all of Tony Corbell's presentations. You will take a look at some of Tony's most effective and successful pictures and learn how to see a unique perspective and not be afraid to push the limits of your experience and talents.

Tony will discuss all types of lighting tools and applications in depth. Lighting tools include portable flash, studio strobes, sunlight and ambient light. Lighting applications include additive, subtractive, reflective and transmission. Tony will also discuss Light Quality as well as Light Quantity and how Light Direction plays a significant role in the resulting mood of an image.

Tony Corbell, Cr.Photog., API

1:00 PM - 3:00 PM

Hands On Photography: People Photography 101 (Session Time 2)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

As a photographer, your job isn't to make people look good; it's to make people look great! In this class, world-renowned photographer, Hanson Fong, shares his vision and methods for creating the perfect photo. Watch and learn as he shows you how to handle any body type or size and still create photographic harmony. You'll witness a live demo of the classic 10 poses and gain the confidence to pose any group, any family, any couple.

Hanson will also show you how to:

  • Control highlight and shadow
  • Pose a family indoors and out
  • Create harmony in family groupings

Then it's your turn to try it out! Hanson will lead you through a Hands-On session with a model to practice his techniques.

Gain the knowledge and confidence to make your clients look incredible each and every time!

Hanson Fong, M.Photog.Cr.

1:00 PM - 3:00 PM

Hands On Photography: Boudoir Photography (Session Time 2)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

Have you ever wanted to attend a live boudoir photography shoot? This is your chance to learn from the best as Jon Johnson takes the stage and photographs a live model. Bring your cameras because you will get the chance to participate in the shoot as well! It's a great opportunity to learn from a real, live setting rather than just being told what to do!

Jon Johnson, M.Photog.Cr.

1:30 PM - 5:00 PM

Super Fast Lightroom Workflow From Start to Finish

$79

Separate registration required for pre-convention classes.

You’re a photographer, not a programmer, so why are you in front of your computer more than you’re behind the camera lens? Too often, too many photographers find themselves in the same position, but Adam Hunter is here to change that. He’s perfected it down to a science, maintaining a 24-hour turnaround time for his clients, even in the face of 10+ senior sessions daily! 

Discover how you can speed up your image processing and still maintain the high quality and creativity that your clients demand. Learn the magic of Adobe Ligthroom – the industry standard software for editing and post processing. You’ll explore how to use Lightroom catalogs; sort out inferior images in seconds; retouch and create incredible effects; automate your RAW to JPEG conversion process; back up files and never lose a session again – and that’s just the beginning! 

From start to finish, learn how to edit sessions in record time. Get out of the office and back behind the lens! 

Adam Hunter, M.Photog.Cr., CPP

4:00 PM - 6:00 PM

Hands On Photography: Natural Light Portraiture (Session Time 3)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

Award-winning photographer, Carl Caylor, gives you the opportunity to get hands-on as you discover how to create portrait-caliber lighting using the natural light around you.  

Carl will go over the exposure and how to manage it on each and every shot. Discover the emotional value of lighting forms and how you can bring drama and depth to your images through your mastery of lighting.

And that's not all! Learn and explore concepts such as:

  • Patterns of portrait lighting
  • Light rhythms
  • Using light as a compositional tool

Carl's coaching and expertise will permanently change how you view and use natural light—an opportunity you won't want to miss!

Carl Caylor, M.Photog.Cr., CPP

4:00 PM - 6:00 PM

Hands on Photography: Boom! Big Modifier Lighting (Session Time 3)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

In this class, Dan Rowe gives you his go-to lighting setups that work each time, every time. Dan gets right to the point, sharing his on-location and studio lighting methods, using large modifiers.

As Dan shows you, this type of lighting will give your subjects a unique, yet still forgiving look that will set you apart from others in your industry. So, get ready to learn…

  • Dan’s tried and true two-light setup
  • Why you need to have assistants on location. Yes, you do!
  • How bringing light in from unique places allows you to create beautiful images and use interesting posing
  • How to use your lights to create fascinating backgrounds

Kickers, strips, modifiers and more – watch and learn as Dan brings down the Boom!

Dan Rowe

4:00 PM - 6:00 PM

Hands On Children’s Photography (Session Time 3)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

In this class, instructor and studio owner extraordinaire Tanja Melone demystifies how to work with children as well as their parents, and capture the photos that everyone wants. 

With an ease and style that’s all her own, Tanja shows you how she works with her smaller clients to make them feel comfortable, let them have fun and get the natural expressions that every parent wants to see. Learn how to coax and evoke those smiles, serious gazes and thoughtful looks that make for the best portraits. Discover how to get the right poses without making your clients look like they’re posing. 

You’ll also explore every photographer’s best friend – lighting – and examine the different set ups and techniques that Tanja uses to capture the amazing images her clients love. From heartfelt and tender, thoughtful and serious, to zany and fun – learn how to do it all and create the portraits that keep sales up and clients coming back for more!

Tanja Melone

4:00 PM - 6:00 PM

Hands On Photography: Relevant Senior Portraiture (Session Time 3)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

In this interactive class, Dan and Alex McClanahan will show you how they photograph Seniors on location. Forget about your studio set ups and the boring backdrops; it’s time to create portraits that really showcase this milestone moment!

Learn how to scout the best location, find great light and interesting backgrounds. Explore how to blend strobe and constant light for the perfect result. Dan and Alex also share how they interact with their clients to establish rapport and a level of comfort; this will help you capture the emotion and expression you want, while your subjects still look natural. You’ll also discuss the poses that work well and how to not just take a picture but tell a story with your image. 

Dan and Alex have a unique, quirky style that allows them and their clients to have fun, yet still apply the technical knowledge that results in outstanding images. Learn how you can do it too! 

Dan and Alex McClanahan, M.Photog.

4:00 PM - 6:00 PM

Hands On Photography: Rewarding with Relationships: Let’s Get Personal (Session Time 3)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

These days, relationship marketing has changed! It’s about who you know, it’s about their trust in you, it’s about establishing personal relationships in a mass market type of world, it’s about social media and understanding its impact. It’s like a multi-vitamin that has 21 things all packed in one bottle! 

In this class, hear from marketing guru John Pyle as he shares his secrets for successful relationship marketing. Hear how he has built his extremely successful senior business, how he has used social media to do this, and how the experience he provides for his clients surpasses any his competitors can offer. 

You'll discuss…

  • Defining your target client
  • Creating a desirable – and exclusive – brand that IS you and your business
  • Learning to speak the language of your clients; hear how John deals with teens every day and how his communications appeal to that audience
  • Creating a personal reward system that generates true and valuable relationships – keeping you and your clients happy!

John Pyle has developed and cultivated the relationships to keep his phone ringing all year long. Find out how he has done it – and how you can too!

John Pyle

4:00 PM - 6:00 PM

Hands On Photography: Things I Learned the Hard Way (So You Don’t Have To) (Session Time 3)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

If you’ve ever photographed a wedding, or plan to photograph a wedding, then this class is a must-have! In 2015, expert photographer Ryan Brenizer will shoot his 500th wedding, so he’s tailored this class to speak to a younger, less wise, less experienced version of himself – Ryan Brenizer, 400 weddings ago, and all the photographers like him, just starting out. 

Learn the pitfalls and landmines that Ryan has encountered, the ways to avoid them and the lessons learned from all his experiences. This is truly a unique opportunity to see who you can be and what you can do—Ryan’s tips allow you to carve out the best path to get there. 

Ryan Brenizer

4:00 PM - 6:00 PM

Hands On Photography: Images that Speak (Session Time 3)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

This presentation is a don’t-miss opportunity as you actually get to watch Tim create the iconic “Walden Relationship Black & White” studio portrait!  

Watch closely as Tim captures a family portrait, then breaks it down to illuminate and feature various relationships within the family. Learn how Tim creates “emotionally rich” images and how you can too! Explore the posing and lighting secrets that Tim uses time and time again, and watch the Walden relationship portrait come to life before your very eyes!

Once you’ve seen Tim in action, you’ll leave with a new understanding of how to create and celebrate the relationships in your portraits. 

Tim Walden, M.Photog.Hon.M.Photog.Cr., CPP, F-ASP

4:00 PM - 6:00 PM

Hands On Photography: The Power of Light (Session Time 3)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

Understanding and controlling light quality is at the core of all of Tony Corbell's presentations. You will take a look at some of Tony's most effective and successful pictures and learn how to see a unique perspective and not be afraid to push the limits of your experience and talents.

Tony will discuss all types of lighting tools and applications in depth. Lighting tools include portable flash, studio strobes, sunlight and ambient light. Lighting applications include additive, subtractive, reflective and transmission. Tony will also discuss Light Quality as well as Light Quantity and how Light Direction plays a significant role in the resulting mood of an image.

Tony Corbell, Cr.Photog., API

4:00 PM - 6:00 PM

Hands On Photography: People Photography 101 (Session Time 3)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

As a photographer, your job isn't to make people look good; it's to make people look great! In this class, world-renowned photographer, Hanson Fong, shares his vision and methods for creating the perfect photo. Watch and learn as he shows you how to handle any body type or size and still create photographic harmony. You'll witness a live demo of the classic 10 poses and gain the confidence to pose any group, any family, any couple.

Hanson will also show you how to:

  • Control highlight and shadow
  • Pose a family indoors and out
  • Create harmony in family groupings

Then it's your turn to try it out! Hanson will lead you through a Hands-On session with a model to practice his techniques.

Gain the knowledge and confidence to make your clients look incredible each and every time!

Hanson Fong, M.Photog.Cr.

4:00 PM - 6:00 PM

Hands On Photography: Boudoir Photography (Session Time 3)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

Have you ever wanted to attend a live boudoir photography shoot? This is your chance to learn from the best as Jon Johnson takes the stage and photographs a live model. Bring your cameras because you will get the chance to participate in the shoot as well! It's a great opportunity to learn from a real, live setting rather than just being told what to do!

Jon Johnson, M.Photog.Cr.

5:00 PM - 7:00 PM

How to Put Charitable Marketing to Work

$FREE

This is a FREE pre-con Imaging USA program from PPA Charities designed to explain how photographers can put charitable marketing to work.

This session, led by Ann Monteith and 3 other panelists, will explore the success stories of photographers that used Celebration of Smiles and Family Portrait Month promotions. They'll discuss how they put these causes to work for them and their studios to generate more awareness for their businesses and bring in more revenues, all while helping great charitable causes.

Join in for this special 2-hour workshop, it's a win-win-win!

Ann Monteith, M.Photog.Hon.M.Photog.Cr., CPP, ABI,API,A-ASP

5:30 PM - 6:30 PM

PPA New Member Reception

Location: Delta Ballroom A Foyer, Level 2

8:00 PM - 10:00 PM

PPA Charities Celebration

Governor's Ballroom South (C & D), Level 2

Kick off Imaging USA in good spirits. This is open to any Imaging USA attendee, so come enjoy the fun and browse the PPA Charities auctions.

Sunday, February 1, 2015
Time Class/Event Title Instructor
6:30 AM - 9:00 AM

PPA Charities 5K Fun Run

Registration 6:30am, Race begins 7am

Race begins and ends at the Convention Center Entrance near the Presidential Portico

7:00 AM - 9:30 PM

Shoe Drive for Dando Amor

Used shoes will be collected at Imaging USA and re-purposed for orphanages in South America and Africa. Drop-off bins will be located by the Expo entrance and by the registration kiosks!

7:30 AM - 9:00 AM

The Case for Fine Art

Sponsored by American Color Imaging

In this session, PPA master photographer Thom Rouse blends together two artistic worlds—photography and fine art. He does this not on a whim, but to show how experience in fine art can inspire creativity and innovation in your own photography. 

During this class, Thom will show you how spending time in the field of fine art can not only expand your photographic talents; it translates to new skills and styles so you can create unique work, unlike anyone else's. Additionally, Thom discusses how showing and displaying your fine art pieces not only shows your versatility, it expands your reputation as an artist, not just a photographer. 

This is not your traditional portrait or lighting course. Be ready to expand your mind and your abilities as an artist—a winning combination for you and your clients. 

Thom Rouse, M.Photog.MEI.Cr., CPP, F-ASP

7:30 AM - 9:00 AM

Posing for the Large Company and More

Throughout his career, Tom Flanders has not only photographed hundreds of weddings and portraits, but tens of thousands of high school seniors. Whether it’s for a large school or a special event, Tom knows posing. Listen as he shares his expertise and experience for handling any type of group or situation.

Tom will discuss methods that work for all levels of photographers, from beginners to the advanced. Learn posing and lighting techniques Tom uses every time. Discover how to perfectly expose Jpeg files without using a meter and how to get the best sharpness from your Canon camera. Learn how to use video lights for dramatic effects and ways to create romantic mood and effects with strobes. 

When this class is through, you’ll have posing down to a finely-tuned science that you can use any time, for any subject.

Tom Flanders, CPP

7:30 AM - 9:00 AM

Tweens: The Forgotten Market

Do you find yourself lost in the sea of newborn and family photographers? If so, it's time to explore the often-forgotten and underappreciated market of tweens. This demographic of kids ages 9-13, represents an annual market of 1.2 billion dollars. A highly impressionable demographic that has the power to influence their parents beyond the capacity of the average photographer's imagination is primed for exploration!

In this program with Chicago's premier children photographer, Audrey Woulard, you will explore a rapidly expanding demographic that absolutely adores pictures, but is often overlooked by most photographers. She'll show you how to become an expert in attracting this demographic, appealing to their parents, and how to bridge the gap between other genres of photography. If you're looking to stand out and offer something different from the competition, then this is the program for you!

Audrey Woulard

7:30 AM - 9:00 AM

The Beauty and Grace of the Classic Portrait

Sponsored by American Color Imaging

In this program, portrait artist, Audrey Wancket, will walk you through each step on how to create the classic portrait. She'll show you how to capture the style, art, beauty and grace that all factor into the classic portrait.

She'll first walk you through the technical aspects involved—the camera and the lighting. Next she'll discuss the studio layout, including backgrounds and light placements. Then she'll demonstrate the proper posing with women, children and groups.

If portrait artistry is your game, this is one you don't want to miss!

Audrey Wancket, M.Photog.Cr., CPP

7:30 AM - 9:00 AM

How to Avoid What Most Businesses Do – Fail

Sponsored by Bay Photo Lab

Did you know that 80% of small-businesses fail in five years? Within TEN years 96% of small businesses fail. Listen to Zach and Jody as they share how to set up your business so you can defeat the stats and avoid becoming a small business casualty. While most photographers are statistically on track to fail – learn how to do what most photographers don't – WIN. Become a part of the winning percent!

Zach Gray

Jody Gray

8:00 AM - 9:00 AM

ASP General Membership Meeting

Location: Bayou E, Delta Mezzanine, Level M

8:00 AM - 8:00 PM

International Photographic Exhibit

Lower Level, Hall C, Inside the Imaging Expo

Get inspired to try new techniques as you view thousands of award-winning images from around the world, featuring the 2014 PPA Loan and General Collections. (Free and open to the public.)

9:00 AM - 12:00 PM

ASP Board of Governors Meeting

Location: Bayou E, Delta Mezzanine, Level M

9:00 AM - 11:00 AM

Certified Professional Photographer (CPP) Exam

Location: Canal C&D, Delta Mezzanine, Level M

9:30 AM - 11:15 AM

The $5K Engagement Session

Sponsored by White House Custom Colour

East meets West as instructors Zabrina Deng and Jeremy Chan work to bring an Asian tradition to the western world. Listen as they describe the multi-billion dollar Asian wedding market and the role that pre-wedding and engagement photography plays. In fact, many couples spend more on the engagement session than they do on their entire wedding! In this class, you'll explore what it takes to make this tradition become part of the U.S. culture as well.

Zabrina and Jeremy will discuss each critical topic, from hair and makeup to lighting and composition, and everything in between that's essential for an amazing shoot. They'll even walk you through sales and marketing to post-production so you can incorporate it all into your wedding business. 

There is untapped business potential and profits right at your fingertips, and Zabrina and Jeremy will show you how you can make it yours! 

Note: Recommended that students have some experience shooting on location, know basic off-camera flash and intermediate use of Photoshop.

Zabrina Deng

Jeremy Chan

9:30 AM - 11:15 AM

Road Lighting

In this course, school and sports photographer extraordinaire, Joseph Reda teaches you how to expertly light and capture the best senior images, no matter the location.

Explore different types of lighting styles and delve into how you can create your studio, even on the road. After all, home is where you make it, and Joseph gives you the knowledge and expertise to duplicate what you need, town after town, city after city.

But it's not just short loop lighting and metering that you'll learn – discuss and discover body position and posing techniques that will make your portraits pop.

Learn everything you need to know to confidently take your show on the road!

Joseph Reda, CPP

9:30 AM - 11:15 AM

#BeMoreSuccessful

Sponsored by White House Custom Colour

When it comes to running a successful studio, few do it better than Mary Fisk-Taylor. In this class, Mary shares her most successful marketing, sales and public relations practices and how these have resulted in her businesses grossing over a million in sales, annually.

You’ll discover the importance of building and maintaining a brand name – something that identifies you, your business and your style of work. Mary also discusses how to create and capitalize on public relations opportunities and how this can result in big dollars for your business. Mary shares other marketing gems such as partnership marketing and how a successful relationship can benefit everyone! You’ll also identify and discuss the need for a proper sales plan; not a number scribbled on a post-it note, but an actual road map of where you are and where you want to be. 

Mary Fisk-Taylor is the consummate businesswoman, marketing professional and sales person. Learn how to take her knowledge and best practices and put them to work in your business—your bank account will thank you!

Mary Fisk-Taylor, M. Photog.Cr., CPP, ABI, API

9:30 AM - 11:15 AM

High-Fashion Lighting for Seniors

Sponsored by American Color Imaging

The beauty of instructor Rod Evans is that he captures the beauty of all his clients! In this program, learn how to do the same! 

Through a live demonstration, Rod shows his corrective lighting and refinement techniques that will make each and every subject look great. Just imagine what this can do for your Senior Portrait business! 

Explore the topic The Science Behind Beauty, so you can use this knowledge to enhance your portraits. You’ll discuss beauty by the numbers, learn how to do a facial analysis, and be able to apply lighting and posing skills that will enhance your subjects while detracting those features you don’t want to highlight. 

Beauty may be in the eye of the beholder, but after this class, you’ll be able to create and capitalize on the beauty in each and every one of your portraits!

Rod Evans, Cr.Photog.

9:30 AM - 11:15 AM

Need Light? Speedlight!

Sponsored by Canon

Join wedding photographer to the stars, Bob Davis, as he performs a live demo on how to create stunning professional results using Speedlites. He'll help you understand the different possibilities in this demo featuring gear options, settings, and small strobe advantages. Learn new strategies on how to bring your wedding photography to new heights! If you're unsatisfied with your lighting performance or just looking to mix it up, come see how this exciting new lighting method has transformed Davis's business and created his signature style.

Bob Davis

9:30 AM - 11:15 AM

Solutions Roundtable

Angela brings her rich photography experience to Imaging USA to lead the daily Solutions Roundtable sessions. These interactive smart talks and idea sharings will explore new ideas, from pro photographer to pro photographer, during Imaging USA. These are business Q&A's with a group participation twist (all geared toward photographers, of course!). They are sure to cover business best practices, sales and marketing, customer service and more. This is your opportunity to ask it all!

Angela Carson, Cr.Photog., API

11:30 AM - 5:00 PM

Imaging USA Expo (Day 1)

How do you find the products you need and build relationships with the right collaborative suppliers and partners—especially with everything else you have on your plate? It's easy with the Imaging EXPO, a three-day, business-boosting smorgasbord for your art and career!

You'll engage face-to-face with hundreds of service providers and product distributors. You'll see product demos. You'll establish new relationships, find ideas for managing your business in innovative ways, and talk over deals more efficiently and effectively than you can via emails and phone calls. Best of all, you'll be able to compare notes with your fellow conventioneers before making decisions!

11:30 AM - 5:00 PM

PPAedu

Imaging Expo, PPA Booth #157

Stop by and let's talk about the future of your business. See where you can go and how to get there with help from PPAedu, mentors and other PPA resources.

1:00 PM - 7:00 PM

IPC Merit Café

Lower Level, Hall C, Inside the Imaging Expo

Brush up on photographic competition with this series of short seminars.

  • 1 pm: Using Titles To Your Advantage with Larry Lourcey
  • 1:30 pm: The Road to Becoming a Judge with Kimberly Smith
  • 2:30 pm: The Judging Process: How a Print Becomes a Merit with Donna Goodhale
  • 3 pm: Print Presentation with Carl Caylor
  • 6:30 pm: Becoming a Master Photographer with Gabriel Alonso
  • 7 pm: What the Heck is the Artist Category? with Doran Wilson

5:00 PM - 6:15 PM

Your Studio Can Profit With Underclass and Sports

Sponsored by American Color Imaging

Co-speaker: Joy Cahill

Traditional studios and sports studios don't mix, right? Wrong! While some still believe sports photography should be its own niche, father and daughter team, Patrick and Joy Cahill, are here to debunk that belief, and better yet, show you how your studio can be the one that does it all! 

The Cahills will show you how you can incorporate a high-volume business, like youth and sports photography, into your studio and do it well. They'll discuss topics like:

  • Breaking into the underclass and sports volume market.
  • Incorporating additional products and services to increase profits.
  • Customization and personalization that will keep customers coming back to you.

And this is just the tip of the iceberg. From forging relationships with your local leagues to managing workflow, the Cahills cover it all! 

Patrick Cahill, Cr.Photog.

5:00 PM - 6:15 PM

All Up in Your Space

It’s time to get up close and personal as James Ferrara demonstrates his signature portrait lighting style. Working at a very close distance, James creates lighting that is soft, flattering and natural, and after this class, you’ll know how to create this in your own studio.

Capitalizing on his 10+ years’ experience as well as pulling from his 15 years in the film industry, James shares the equipment you need, the set ups that work, and how to communicate with your clients when you’re “in their face!”  You’ll learn how to make your customers feel relaxed, comfortable and even have fun during their shoot. 

The techniques you’ll learn may seem counter-intuitive to what you’ve done thus far, but when you’re done with this class, you’ll be able to create intimate, amazing portraits unlike anything you’ve done before. 

James Ferrara, M.Photog., CPP

5:00 PM - 6:15 PM

Making Money with Composites

Sponsored by Miller's Professional Imaging

Composite photography can make a photographer flinch, but Ben Shirk is here to tell you how to do it – and do it well! Ben has positioned his studio on the leading edge of senior photography, stemming from his both his creative portraits and unique composites. Learn why Ben embraces this art form and how you can too!

You’ll discuss how to create the demand for your composites and how to both educate and sell your clients on the beauty of this product. Discover how to create an experience, not just a photo shoot, for your clients, as Ben shows you his techniques and tricks. Explore how to put together an amazing composite as well as other products and collections that seniors love! 

Senior photography is the art of capturing a milestone in a person’s life – and with Ben’s help and tutelage, you’ll learn how to make it a great career as well!

Ben Shirk, M.Photog.M.Artist.Cr.

5:00 PM - 6:15 PM

How to Rock Weddings

Sponsored by Miller's Professional Imaging

Dan and Alex will walk you through a complete wedding day and show you how they direct and light each section of the day to make it look perfect despite such obstacles as rain, ugly churches, dark receptions and an infinite array of other hindrances. They will share how they work together as complimentary shooters to create a cohesive story that is emotionally gripping, laugh-out-loud fun, and inclusive of every important detail. Lastly they will give you tips for album design—the ultimate medium for showcasing your wedding work!

Dan and Alex will cover:

  • art direction to create a compelling story
  • go-to shots every wedding needs
  • lighting techniques for tricky scenarios
  • utilizing two shooters for efficiency and variety
  • album design tips

Dan and Alex McClanahan, M.Photog.

5:30 PM - 9:30 PM

Imaging USA Super Bowl Party

Sponsored by Canon

Delta Ballroom A and Foyer, Level 2

To all of the football fanatics out there (and to those who crave the commercials)—fret not, we're screening the Superbowl in the Grand Ole Opry Ballroom this year! The game will be shown in the pre-function area starting at 5:30 (with sound) and in the ballroom at 6:30 (without sound). There will be a buffet and drink tickets, a live DJ, and a whole ton of games including pool, air hockey, skeeball, radar speed pitch cage and much, much more!

Admission to parties is included in full-registration for Imaging USA. Just remember to bring or wear your full-convention badge so you can get in! Those with EXPO ONLY badges may purchase tickets at Imaging USA Registration.

Monday, February 2, 2015
Time Class/Event Title Instructor
7:15 AM - 9:00 PM

Shoe Drive for Dando Amor

Used shoes will be collected at Imaging USA and re-purposed for orphanages in South America and Africa. Drop-off bins will be located by the Expo entrance and by the registration kiosks!

8:00 AM - 9:30 AM

It’s Not Just About Football

Sponsored by American Color Imaging

In this course, Nancy Emmerich takes the experiences and expertise she has gained from running a very successful studio, and shares how you can do it too! Nancy loves her art, the industry and her clients, but she’s also about making money, and she shows you how!

Nancy shares the different types of events she photographs, and walks you through the various strategies you need for a successful business:

  • how to book each type of event
  • shooting the actual event—posing, lighting, doing it all
  • pricing so that you value your time and expertise for each type of event

She also discusses the sales and delivery process, and what you need to do to ensure you don’t get to the goal line and drop the ball! 

Learn how you can make these events about more than just football, and make an extremely profitable business at the same time!

Nancy Emmerich, CPP, API, F-ASP

8:00 AM - 9:30 AM

Go Your Own Way - Living Your Dream in Portrait Photography

Sponsored by White House Custom Colour / Kodak

Early in your photography career, it’s fine to imitate the work of those you admire; it’s OK to say “yes” to each and every assignment. But, as the band, Fleetwood Mac so eloquently said in their song, at some point, “you can go your own way.” And, that is what instructor Tim Kelly focuses on in this inspiring and informative presentation. 

At some point, almost every photographer has that epiphany moment, that revelation when you learn not only what you’re good at doing but what you enjoy the most! And, it’s at that moment that both your passion and your profession can take off. 

Listen to the wisdom of Tim, a forty-five year veteran in the industry who has stayed ahead of the game and been well paid for doing only the work he loves. Long gone are the days of being the photographer who does everything; today, he is very selective of his projects, yet many say he’s doing his best work now. Watch and learn as he shows you his print collection, tells the stories behind some of his most iconic images and does a live presentation of the posing and lighting styles that have influenced the world of photography. This is a rare opportunity, and you’ll find yourself encouraged to not only work hard, but to follow your heart.

Tim Kelly, M.Photog.Cr., F-ASP

8:00 AM - 9:30 AM

Make More Money Per Hour Than a Lawyer

Prem Mukherjee, a highly sought-after voice on the business side of photography, will demonstrate portrait workflow and sales techniques that will help you make more money per hour. 

Prem will start with an equipment overview and move into a quick presentation for on-location lighting techniques and tricks he uses for fast editing. After that warm-up is where things really kick in.

Prem will show his tricks on how to create a sales presentation with products that really sell. He’ll cover what product offerings you need to create and how to order them. He’ll also share his techniques on how to drive the sale higher and more importantly, how to close that sale! Best of all, he’ll show you how to do all of the above in 6-hours from start to finish! See? More money in less hours!

Prem Mukherjee, Cr.Photog.

08:00 AM - 09:30 AM

Wedding Photography: Prepare to Succeed

Sponsored by Miller's Professional Imaging

How is the wedding market changing and how do we change with it? In this program with acclaimed wedding photographer, Booray Perry, you'll learn how to improve your skills, attract new clients, and increase your sales.

How do you stand out? What do you offer that others don't? Booray photographs over 80 weddings a year and has learned how to make brides happy. He'll share what he's learned and show you ways to improve your photography and sales right away.

In this program you'll learn:

  • How to "upsell" your clients and double your money
  • What changes to expect in the next 10 years and how to prepare for them
  • The 8 things you should be using to get better, more marketable images
  • Tricks and tips you can use every day to be a better photographer (and attract more business!)

Booray Perry, CPP

8:00 AM - 9:30 AM

Solutions Roundtable

Angela brings her rich photography experience to Imaging USA to lead the daily Solutions Roundtable sessions. These interactive smart talks and idea sharings will explore new ideas, from pro photographer to pro photographer, during Imaging USA. These are business Q&A's with a group participation twist (all geared toward photographers, of course!). They are sure to cover business best practices, sales and marketing, customer service and more. This is your opportunity to ask it all!

Angela Carson, Cr.Photog., API

8:00 AM - 9:30 AM

Streamline Your Wedding and Portrait Post Production in Lightroom and Photoshop

Sponsored by Adobe

Your time is best spent behind the camera and in front of your potential clients, so don't spend it all behind the computer. Workflow efficiency expert and Lightroom guru, Jared Platt, will show you how to streamline your post-production workflow with Adobe Lightroom, Photoshop, and the Creative Cloud. Learn how to increase the quality of your work in a fraction of the time so you can get on to the things that build your business and make your life meaningful. This course is for both beginning and advanced photographers.

Jared Platt

8:00 AM - 8:00 PM

International Photographic Exhibit

Lower Level, Hall C, Inside the Imaging Expo

Get inspired to try new techniques as you view thousands of award-winning images from around the world, featuring the 2014 PPA Loan and General Collections. (Free and open to the public.)

8:00 AM - 5:00 PM

PPA Award and Degree Recipient Check-In

Location TBD

If you are an International Photographic Competition Medalist or Diamond Photographer of the Year, you don't need to check in here. Your achievements will be celebrated during Monday night's Grand Imaging Awards!

8:00 AM - 9:30 AM

Photographing Ideas - The Unconventional Path of Conceptual Portraits

Sponsored by Miller's Professional Imaging

This is a class for the open-minded portrait photographer who is ready to push themselves in new directions to take unexpected and compelling images. Conceptual images will elevate your everyday photography and enable you to take pictures that are exciting to create, artistically fulfilling and personally challenging.

Kira and Nathan will discuss their process for brainstorming, pre-visualizing, and executing conceptual photo shoots that illustrate a specific idea for their commercial clients and discuss how that can relate to your portrait and personal work. A live demonstration will cover lighting choices, styling elements and execution of a conceptual photo shoot.

Nathan Rega

Kira Friedman

9:00 AM - 11:00 AM

Certified Professional Photographer (CPP) Exam

Location: Canal C&D, Delta Mezzanine, Level M

9:00 AM - 5:00 PM

PPA Council Meeting

Location: Governor's Ballroom C&D, Level 2

10:00 AM - 11:30 AM

Music & Celebrity Portraits

See the master and his masterpieces as Russ Harrington shows images from over the 600 album covers he’s shot. Having spent his photography career capturing iconic images of musicians, actors, models and more, Russ is the person to talk to you about working with celebrities. 

Discuss how to manage workflow when dealing with public personas, and the delicate art of handling them and their teams—assistants, hair, makeup, wardrobe stylists and more! Explore time management with celebrities and how to get what you need out of them in a timely, gracious manner. Russ also discusses different lighting schemes he uses, variations he makes, and how to get the most out of your location.

Finally, you’ll learn how to really grow this niche business, and tips and tricks Russ has used along the way. If you want to photograph famous people, Russ can show you how it’s done! 

Russ Harrington

10:00 AM - 11:30 AM

Killer Lighting

We always talk about taking things to the next level, but who actually knows how to do that? You will! In this workshop, Daniel Doke shares his experience and expertise, as he shows you how to incorporate texture, depth and contrast into your lighting. Learn how to make your images really come alive as you learn how to:

  • Mix available, strobe and tungsten lighting.
  • Capture texture and detail in your subjects.
  • Manage easy lighting set ups, both in studio and on location.
  • Create images that stand out from the competition. 

Learn how to define the basics of lighting… and define your future. 

Daniel Doke, Cr.Photog., CPP

10:00 AM - 11:30 AM

Outdoor Lighting

Natural light expert Stephanie Davis will bring all her tricks and techniques along in this program on outdoor lightings. Follow along as she teaches you how to use different sources of outdoor lighting to get the most natural looking portrait, any time of day. 

Stephanie will go over:

  • How to make use of natural reflectors
  • How to use reflectors when shooting by yourself
  • How to use your speed light 
  • Choosing the right location

If outdoor portrait sessions is your thing, this is a program you don’t want to miss!

Stephanie Davis

10:00 AM - 11:30 AM

From Camera to Client- Winning Workflow for Success

Sponsored by Adobe

Adobe Digital Imaging Evangelist Julieanne Kost will show you the newest tips and techniques in Lightroom 5 and Photoshop CC to help you master your tools, increase your productivity, and make it easier than ever to deliver images your clients will love. Learn how to best manage your files, make enhancements to images that define your personal style and take advantage of presets, templates and batch processing to expedite your workflow. Plus, Julieanne will reveal more precise methods for removing distracting items in images and demonstrate advanced masking and layering techniques - shortening the distance between your idea and the sharing of your final photograph. From novice to advanced, both you and your clients will benefit from the skills you learn in this session.

Julieanne Kost

10:45 AM - 11:45 AM

Coach’s Corner

Governor's Chambers B, Level 2

Want help hitting a home run in the school, sports or event market? Meet with a professional "coach" at Imaging USA for some one-on-one time (10-minute sessions) to ask your questions and get advice on images, business and more. Didn't sign up early? Stop by to see if sessions are still available!

11:30 AM - 5:00 PM

Imaging USA Expo (Day 2)

How do you find the products you need and build relationships with the right collaborative suppliers and partners—especially with everything else you have on your plate? It's easy with the Imaging EXPO, a three-day, business-boosting smorgasbord for your art and career!

You'll engage face-to-face with hundreds of service providers and product distributors. You'll see product demos. You'll establish new relationships, find ideas for managing your business in innovative ways, and talk over deals more efficiently and effectively than you can via emails and phone calls. Best of all, you'll be able to compare notes with your fellow conventioneers before making decisions!

11:30 AM - 5:00 PM

PPAedu

Imaging Expo, PPA Booth #157

Stop by and let's talk about the future of your business. See where you can go and how to get there with help from PPAedu, mentors and other PPA resources.

1:00 PM - 7:00 PM

IPC Merit Café

Lower Level, Hall C, Inside the Imaging Expo

Brush up on photographic competition with this series of short seminars.

  • 1 pm: Using Titles To Your Advantage with Larry Lourcey
  • 1:30 pm: The Road to Becoming a Judge with Kimberly Smith
  • 2:30 pm: The Judging Process: How a Print Becomes a Merit with Donna Goodhale
  • 3 pm: Print Presentation with Carl Caylor
  • 6:30 pm: Recognizing Impact in Your Images with Ryan Brown
  • 7 pm: 12 Elements of a Merit Image with Jeff Dachowski

1:00 PM - 4:00 PM

Student Program

Canal E, Delta Mezzanine, Level M

More details coming soon!

5:00 PM - 6:15 PM

It’s Showtime! Time to Look Good!

Sponsored by Canon

As a photographer, your job isn't to make people look good; it's to make people look great! In this class, world-renowned photographer, Hanson Fong, shares his vision and methods for creating the perfect photo. Watch and learn as he shows you how to handle any body type or size and still create photographic harmony. You'll witness a live demo of the classic 10 poses and gain the confidence to pose any group, any family, any couple. 

But Hanson doesn't stop there. He'll discuss natural lighting, artificial light, "A" and "B" body blocking, bridal posing and more! Explore Hanson's techniques and tips for lighting, anytime, anywhere, inside or out. 
 
Gain the knowledge and confidence to make your clients look incredible each and every time! 

Hanson Fong, M.Photog.Cr.

5:00 PM - 6:15 PM

Seven Secrets to Six Figure Sales

Sponsored by White House Custom Colour

Learn from an expert as Allison Tyler Jones teaches you her seven secrets for creating a top-performing studio. After all, her studio was ranked as one of the cream of the crop, nationwide!  

Listen to the step-by-step strategies that got Allison and her business where it is today. You'll discuss topics such as:

  • Identifying your business, brand and personality, including knowing what sets you apart from your competition.
  • Goal-setting so you know where you are and where you want to be.
  • Knowing your numbers, including your costs, your sales and what type of profits you want.
  • Marketing your business and marketing with other businesses!
  • Sales processes that work, even for the most reluctant salesperson.

Best of all, you don't just discuss what you need to do, you learn how to do it. So you'll walk away, not only with Allison's seven secrets and an excellent plan, but a tangible roadmap to make it happen!

Allison Tyler Jones, CPP

5:00 PM - 6:15 PM

From Sports to Seniors

Sponsored by H & H Color Lab

School and sports photography is not just about lining up the kids and shooting the picture. It takes skill, talent and a lot of patience to manage the photography day, create an awesome image and do something that stands out from everyone else.

In this class, Terry Dunlap teaches you how to manage picture day so that everyone has fun, you get the shots you need; he also share the tips and tricks that make your photos better than your competition. 

Discuss lighting, and how to set up for both group and individual photos. Explore posing options that are fun, creative and will result in better images. Learn how to introduce the unexpected into your photo shoot and discover how much it helps in handling groups! 

Terry gives you the knowledge and confidence to run picture day at a fun, active pace while still getting the results that will wow your clients and keep them booking your studio, year in and year out. 

Terry Dunlap, M.Photog.Cr.

5:00 PM - 6:15 PM

The Portrait as an Art Form

This course is THE opportunity to take your studio to the next level! Come and get refueled as master photographer JuliAnne Jonker shares her sources of inspiration and what has set her studio apart, creating success and profits, for the last eighteen years.

JuliAnne will reacquaint you with some of the old and new masters in both photography and the fine arts, as you discuss what styles have influenced her much sought-after portraiture. Then, discuss your studio today – sales and marketing techniques and strategies that work, tips and tricks for operating a low volume studio and still setting yourself apart. 

Don’t just settle for where you are now – discover how to reach the top... and stay there!

JuliAnne Jonker, M.Photog.Cr., CPP

5:00 PM - 6:15 PM

Steps to a Profitable Action Photography Event

Want to know how to keep your employees busy and turn your off-season into a profitable one? This program covers everything—from choosing the right tournament to suit your business, picking the best places to set up, hiring the appropriate number of staff, negotiating commissions, and the daily operations of working a tournament. When you have the right resources, a tournament can and will be profitable experience

A few things you can expect to learn about are:

  • how to choose a tournament
  • the proper location to set up
  • using the right equipment
  • establishing a workflow
  • how to have a profitable tournament

Sports tournaments can be serious money-makers for you, let Don show you how!

Don Frankle

5:00 PM - 6:15 PM

Adding Motion to Stills - Extending Your Reach and Increasing Your Revenue

Sponsored by Adobe

Join award-winning Canon Explorer of Light, Clay Blackmore, as he leads you out of the past and on to the cutting edge with this dynamic educational program. Blackmore finds opportunities that add motion to his shots by using the capabilities of his DSLR, which helps him generate additional revenue and create unique marketing films to increase his business. Learn how to combine dynamic, living, multimedia creations with your photography to create a cinematic approach to your work. You will experience Clay's Cinema-photography workflow in full detail starting with DSLR capture, and moving through storytelling, audio, editing in Photoshop and Premiere Pro, and ending with pricing and selling. Come and see how Clay has turned his wedding and portrait business into a full service multimedia studio by offering the latest in high production films.

Clay Blackmore, M.Photog.Cr.

5:00 PM - 6:30 PM

CPP Liaison Meeting

Canal C&D, Delta Mezzanine, Level M

Open to CPP Liaisons and Judges only. Join us for a discussion of program updates, goals for 2015 and a Q&A.

6:30 PM - 7:30 PM

Grand Imaging Awards

Presidential Ballroom South (D), Level 2

(doors open at 6:15pm)

Celebrate with friends as we honor the 2014 Medalists, Diamond Photographers of the Year, and all the elite Loan Collection artists from the most recent International Photographic Competition (IPC). Stop by to see these top photographers' work…and see who gets crowned champion, earning the Grand Imaging Award!

7:30 PM - 9:45 PM

ASP Annual Awards Banquet

Location: Governors Ballroom South (D&C), Level 2

8:00 PM - 9:00 PM

Peter Lik Keynote Presentation

He's the most acclaimed landscape photographer in the world right now. That's right, Peter Lik is part of the speaker line-up for Imaging USA 2015 and will lead a special session. This high-octane Aussie and Weather Channel's From the Edge superstar will bring along some of his most well-known images like "Ghost" and "One" and share the stories behind them. Get ready for a treat, you won't want to miss this one!

Peter Lik, M.Photog.

10:00 PM - 12:00 AM

ASP Post-Banquet Reception

Location: Governors Ballroom D&C Foyer, Level 2

Tuesday, February 3, 2015
Time Class/Event Title Instructor
7:30 AM - 8:00 PM

Shoe Drive for Dando Amor

Used shoes will be collected at Imaging USA and re-purposed for orphanages in South America and Africa. Drop-off bins will be located by the Expo entrance and by the registration kiosks!

8:00 AM - 9:30 AM

Creative Lighting on the Run

You know you can create perfect lighting in your own studio, but as a photographer, you're rarely in your own studio! Never fear, Michael Greenberg shows you how you imitate the studio lighting you need, under any conditions.

Without soft boxes, stands or heavy equipment, armed with just a couple of camera flashes, explore how to achieve studio-quality lighting for your portraits and weddings, each time, every time!

Through live demonstrations, Michael discusses and shows the methods and techniques that allow you to expertly light in any location. Watch and learn how to create truly inspiring photos, anywhere!

Michael Greenberg

8:00 AM - 9:30 AM

Pre-School Green Screen

Sponsored by H & H Color Lab

Whether you handle school photography all the time or want to learn how to get started in this field, this class gives you a great array of information sure to help you in your business. 

Bridgette Harmon-Smith shares her view on pre-school photos, her opinion on the “Green Screen” and what she does with her clients and her images to make her studio stand out. As one of Indiana’s foremost photographers, Bridgette has taken her small-town studio to the forefront of the scene. She shares how she did it, and how you can too!

Listen as she discusses workflow and organization, and learn how she keeps everything moving forward during portrait season. Discuss the photography day, from start to finish, and see how an expert makes it happen. 

Bridgette also shares her Do’s and Don’ts list, so you can take advantage of her experience – and the mistakes she’s already made so you don’t have to repeat them! 

This wife and mother turned photographer phenomenon will motivate, inspire and instruct you to take your business to the next level!

Bridgette Harmon-Smith

8:00 AM - 9:30 AM

Bringing out the Best in Every Image – Quick Retouching for the Most Common Situations

Sponsored by Adobe

This unique program will bring a mixture of practical tips and inspiration that will help you further your craft. Renowned portrait photographer to the stars, Bry Cox, will give you real-world examples to demonstrate how to use tools and techniques to perfect your images. He will show you how to use Lightroom and Photoshop for retouching blemishes, wrinkles, and shine, as well as building some unique and custom products quickly to wow your clients. This is not one to be missed from one of the biggest names in the business!

Bry Cox, M.Photog.Cr., CPP

8:00 AM - 9:30 AM

Perfect Venue Lighting

Sponsored by Bay Photo Lab

Join Moshe Zusman for an energizing, and illuminating venue lighting class. Whether you need to brush up on your techniques, or learn new ones, this program will help you demystify the dreaded dark wedding reception.

Are you properly lighting your subjects but your backgrounds are dark? Is your flash washing out the ambient light and eliminating the beautiful colors of the room? Moshe has the tools to teach you how to approach any situation where natural light just isn’t available.

Never settle for bright white faces and backgrounds without detail again. Moshe will cover the equipment and setup needed to achieve consistent lighting, types and use of radio triggers, including Q flashes, how to balance color temperature of ambient versus artificial light, application and use of gels and more.

The class will be a combination of lecture, demo and hands-on with models, so bring your camera, flashes and enthusiasm to discover how to get the shots you want – every time! Learn to deliver gorgeous true colors, and capture your clients wedding exactly as they remember it.

Moshe Zusman

8:00 AM - 3:30 PM

International Photographic Exhibit

Lower Level, Hall C, Inside the Imaging Expo

Get inspired to try new techniques as you view thousands of award-winning images from around the world, featuring the 2014 PPA Loan and General Collections. (Free and open to the public.)

8:00 AM - 12:00 PM

PPA Award and Degree Recipient Check-In

Location TBD

If you are an International Photographic Competition Medalist or Diamond Photographer of the Year, you don't need to check in here. Your achievements will be celebrated during Monday night's Grand Imaging Awards!

9:00 AM - 11:00 AM

Certified Professional Photographer (CPP) Exam

Location: Canal C&D, Delta Mezzanine, Level M

9:00 AM - 11:00 AM

Student Portfolio Review

Location TBD

More details coming soon!

10:00 AM - 11:30 AM

How To Increase Your Sales 1,000%

Expert photographer and businessman Don Dickson teaches you how adding school and sports photography, as well as other high-volume events, can take your business from a studio to a dynasty! Discover how to actually make it happen as Don delves into all the details, including the equipment needed, marketing and sales techniques and even how to expertly and professionally handle the photography day. 

This isn't about high-level concepts that never get implemented. Rather, this program walks you, step-by-step, through how to create new product offerings, and market and sell them effectively. You'll explore how to handle volume school sales that will immediately impact your bottom line and increase your profits. This program is for those who want to stop dreaming and start doing. 

Don Dickson, M.Photog.Hon.M.Photog.Cr., CPP, Hon-EA-ASP

10:00 AM - 11:30 AM

Posing for Couples

Sponsored by Miller's Professional Imaging

Don’t just sit back and listen, get hands-on as Jen Hillenga shows you how to successfully pose couples for stunning portraits.

Gone are the awkward head tilts or unusual body positions. Instead, learn the fundamentals of posing so that you accentuate the relationship and bring out the best features and work with any body type.

You’ll discuss the differences of posing women, men and then how to bring them together for shots that work. Ever had a body type that you struggled to make look good? After this class, you’ll never worry about that again. 

Best of all, this class isn’t just about posing. With your expertise, you’ll tell their story through your images! 

Jen Hillenga, M.Photog.Cr.

10:00 AM - 11:30 AM

Be Known By Sight

Do people see your photography and instantly recognize it as yours? Is your style unique or does it look like everyone else’s? Do you feel like you’re struggling with how to do it all – get the shot, work more quickly, stay fresh and be successful? If you have answered “yes” or even “maybe” to any of these questions, you’ll want to hear how Luke Edmonson has cornered the market on creating spontaneous and powerful images… profound with dimensionality, ingrained with emotion and compelling in their beauty. 

Combining his background in commercial photography with his wedding portrait business, Luke has been on a relentless pursuit to be the best in the business. Luke will share how he’s turned weaknesses into strengths, created a style that people want, and used his cameras not just to take pictures but to capture moments that influence people’s lives. Best of all, Luke doesn’t just talk about it, he shows you how during a live shoot! 

Soak in the knowledge, experience and expertise that Luke Edmonson brings – break down excuses and replace them with possibilities! 

Luke Edmonson, M.Photog., CPP

10:00 AM - 11:30 AM

The Art of Senior Photography

Sponsored by White House Custom Colour

Larry Lourcey is the quintessential portrait artist – in fact, it was his portrait that graced the cover of Professional Photographer magazine in 2013! 

In this course, Larry walks you through his process for creating images that don’t just portray your subject, but really captures the personality, emotion and drama of the moment. You’ll discuss the strategy and technique behind several of Larry’s masterpieces, and learn how to incorporate what he does into you own work. 

In his own informative and entertaining way, Larry teaches how to set yourself apart from the competition, and increase your profit and sales at the same time. Who could ask for anything more?

Larry Lourcey, M.Photog.Cr., CPP

10:00 AM - 11:30 AM

The Life of a Photograph

Sponsored by Canon

Millions of images are created every day but few last, and fewer still go on to have a long life. In his presentation, Sam Abell examines why he believes so many of his images have enjoyed longevity and success over the years. He'll also chart the detailed evolution of his images from conception to publication in compelling shot-by-shot sequences. In addition, Mr. Abell flavors his presentation with some enthralling behind-the-scenes stories of the adventures and misadventures of his 33-year career as a photographer for National Geographic. Let Sam show you how to see the world!

Sam Abell

10:00 AM - 11:30 AM

Solutions Roundtable

Angela brings her rich photography experience to Imaging USA to lead the daily Solutions Roundtable sessions. These interactive smart talks and idea sharings will explore new ideas, from pro photographer to pro photographer, during Imaging USA. These are business Q&A's with a group participation twist (all geared toward photographers, of course!). They are sure to cover business best practices, sales and marketing, customer service and more. This is your opportunity to ask it all!

Angela Carson, Cr.Photog., API

10:00 AM - 11:30 AM

Mastering Selections, Layers, Masking and Typography to Create Seamless Composites

Sponsored by Adobe

If you've ever wondered how the professionals mask those hard to select images to create seamless composites, then this session is for you. Join Julieanne Kost to learn the techniques behind creating advanced selections and masking. Master channels, Color Range, Quick Select, Refine Edge, and the Pen Tool by learning when to use specific tools to refine and create the perfect mask for your image. During this session you'll also discover more productive and flexible ways to organize, construct and manage multiple images on layers including complex effects using layer and vector masks, blending modes, fill layers, clipping masks and layer effects. Finally, discover how changing a font or attributes such as kerning or leading can help reinforce exactly what you're trying to say. Learn how to create area type and headlines, apply special effects and styles, warp text and create cool knockouts through advanced blending techniques.

Julieanne Kost

10:45 AM - 11:45 AM

Coach’s Corner

Governor's Chambers B, Level 2

Want help hitting a home run in the school, sports or event market? Meet with a professional "coach" at Imaging USA for some one-on-one time (10-minute sessions) to ask your questions and get advice on images, business and more. Didn't sign up early? Stop by to see if sessions are still available!

11:30 AM - 3:30 PM

Imaging USA Expo (Day 3)

How do you find the products you need and build relationships with the right collaborative suppliers and partners—especially with everything else you have on your plate? It's easy with the Imaging EXPO, a three-day, business-boosting smorgasbord for your art and career!

You'll engage face-to-face with hundreds of service providers and product distributors. You'll see product demos. You'll establish new relationships, find ideas for managing your business in innovative ways, and talk over deals more efficiently and effectively than you can via emails and phone calls. Best of all, you'll be able to compare notes with your fellow conventioneers before making decisions!

11:30 AM - 1:30 PM

IPC Merit Café

Lower Level, Hall C, Inside the Imaging Expo

Brush up on photographic competition with this series of short seminars.

  • 11:30 am: What the Heck is the Artist Category? with Doran Wilson
  • 12 pm: 12 Elements of a Merit Image with Jeff Dachowski
  • 1 pm: Becoming a Master Photographer with Gabriel Alonso
  • 1:30 pm: Recognizing Impact in Your Images with Ryan Brown

11:30 AM - 3:30 PM

PPAedu

Imaging Expo, PPA Booth #157

Stop by and let's talk about the future of your business. See where you can go and how to get there with help from PPAedu, mentors and other PPA resources.

3:30 PM - 4:45 PM

Turn it Around in a Year! 10 Steps to Get your Business Booming and Cash Flowing

If you're running a studio but wish it was more profitable, if you've ever doubted your ability to get your photography business off the ground; or if you're considering closing your doors, then this is the class for you!

Two years ago, wedding photographers Trish Gilmore and Mariah Ashley came to Imaging USA with $79 in their business account. They also came with questions and perseverance, determined to figure out how to turn things around. They implemented what they learned, and returned a year later as a top performing studio!

They're here to share the 10 things they did to turn their business from dud to dynamo! But this isn't just a class to sit back and take notes. Trish and Mariah will involve the whole room, discussing your biggest fears and secrets about the industry and answering your questions.

Experience their view from the bottom and then discover how to soar to the top! These women can show you how to make it happen!

Trish Gilmore

Mariah Ashley

3:30 PM - 4:45 PM

Best In Show - Creating Fine Art Pet Photography

This class is truly inspiring as you learn how to create masterpieces of Man's Best Friend (and other furry creatures), but also learn from a professional who transcends both artistic and physical obstacles.

Barbara Breitsameter is an award-winning photographer and The Pet Whisperer, known for her beautiful work, but also as a photographer who works with Parkinson's disease. Hear her journey and experiences. Learn how she creates her images and explore the out-of-the box, inspirational thinking and ideas she brings to her work.

Pet photography is an ever-growing market. The photographer who not only gets out there, but gets out there and does it well has the opportunity to build a booming business. Discover ways to stand out with what you do and what you offer. Barbara has embraced being different and also both inspirational and wildly successful. Why shouldn't you do the same?

Barbara Breitsameter

3:30 PM - 4:45 PM

From Zero to #SHABANG!

Every portrait photographer knows the feeling – the scene is set, your lighting is perfect – and when the camera starts clicking, your subject starts to shy away. It’s human instinct, and as the professional, it’s your job to change this.

No one is better at this than Peter Hurley – in fact, he is the master at engaging clients, creating an atmosphere that pulls out their personality and their emotion, taking someone with a bland look on their face, and turning it into something captivating. 

In this class, you will learn The Hurley System and Peter’s signature moves for getting a subject to come alive in front of the camera. Learn how to create that moment that Peter calls #SHABANG; that instant when adrenalin, emotion, drama and pure life all comes together and you know you captured an image that will make people stop and say, “wow!”

Peter Hurley

3:30 PM - 4:45 PM

What Consumers Want - Insights For Today’s Professional Photographer

Sponsored by Kodak Alaris

Consumer cravings are becoming more and more influenced by digital lifestyles and ecosystems every day. Satisfying these cravings requires keen understanding into the benefits that consumers are seeking.
 
This program with Kodak Alaris's Ed Monahan will examine:

  • what people desire in a portrait experience
  • what motivates a consumer to participate in portraiture
  • what they value and want to purchase
  • and how they want to be served

Ed is an expert in consumer digital lifestyles and emerging digital ecosystems, let him show you how stay ahead of the trends!

Edward Monahan

5:15 PM - 6:30 PM

A Portrait Photographer’s Survival Guide to a Changing Industry

Photographer extraordinaire and philanthropist, Kareem Black, is here to share his experience and expertise about the ever-changing face of portrait photography. 

Sit back and soak in Kareem's story as he tells his journey within the industry. Take advantage of his knowledge and willingness to share what he's learned about promotional techniques and how to stay in the game. Kareem will even talk fundamentals and expand on every photographer's best friend—lighting. Hear what he's used over the years, what works and why he does what he does.

In today's fast-paced world, it seems everything's always on the move. Hit the pause button for a bit and learn from someone who's done it before. You'll never look back! 

Kareem Black

5:15 PM - 6:30 PM

Kill the Commission – Publishing Yearbooks Made Simple

It happens all over the country; every year, schools contract with photographers to shoot the pictures, but then other companies profit from all your photography. Well, Ralph Romaguera, Jr. is here to tell you how he has become both the school photographer and the yearbook publisher – and how you can too!

Before you panic and think, “I don’t know how to do this,” don’t worry – Ralph teaches you everything you need to know. You’ll learn how to handle in-house yearbook design and outsource your printing for a quality product. You’ll discuss how to work with Yearbook Advisors and plan deadlines. Ralph explores yearbook pricing, and how to ensure you actually DO make a profit. And, once you know how to create the yearbook, there are even add-ons you can offer that will increase sales! 

As a photographer and artist, you’re already tasked with doing a lot of the yearbook workload. So why not finish the project and reap the benefits – and profits? Ralph Romaguera can show you the way.

Ralph Romaguera Jr., M.Photog.Cr., CPP

5:15 PM - 6:30 PM

Your Number’s Up!

Sponsored by White House Custom Colour

Does size really matter? Michelle Tibbils runs a small, but very profitable boutique photography studio in northern California, and in her world, petite is definitely more poignant and profitable! 

Specializing in portraits of babies and children, Michelle is an expert on how to run a boutique business while still keeping money in her pocket and her calendar full, year round. Learn how to create a strong product line that results in high sales at each session. Discuss key sales techniques and strategies to use during in-person ordering appointments. Explore the benefits of a first year Baby Plan – not only for you but for your clients as well. Learn how to plan and analyze your financials so that you keep as much of your hard-earned money in your pockets! Even if you don’t photograph children, these business and sales practices work for any subject. 

So, who says bigger is better? Sometimes, boutique is best!

Michelle Tibbils

5:15 PM - 6:30 PM

Success: It’s All In Your Head

Sponsored by White House Custom Colour

Building a business can be a headache. One person tells you to do it this way; another tells you to do it that way. It's enough to drive anyone crazy! So how do you develop the confidence to chart your own path? Join sisters Julia Kelleher and Jenny Mason for an inspirational look at how two people who come from the same genetic pool can run identical businesses in two totally different ways with polar-opposite personalities, and yet still reap 6-figure success. Building a portrait studio can be daunting, but building one on your strengths is the only way to do it right. Find your inner voice, heart, purpose and personality and learn how to grow a successful studio no one else can copy because ultimately that business will be built uniquely upon a foundation of something simple—you.

Julia Kelleher, M.Photog.Cr., CPP

Jenny Mason, CPP

6:30 PM - 7:30 PM

Award & Degree Ceremony

Presidential Ballroom South (D), Level 2

Join us to honor professional photography and the individuals who set themselves apart in the industry by earning PPA degrees and awards. Doors open at 6pm for general seating.

8:00 PM - 11:00 PM

Imaging USA Closing Party

Sponsored by PPA

Delta Island, Level 2

Admission to parties is included in full-registration for Imaging USA. Just remember to bring or wear your full-convention badge so you can get in! Those with EXPO ONLY badges may purchase tickets at Imaging USA Registration.

 

 

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