Programs by Day

Check this page for a schedule of classes and events by day.Register for Imaging USA
We'll be adding programs for Imaging USA 2017 throughout the summer and fall.

NOTE: Program and schedule are subject to changes, additions or cancellations without advance notice.

Pre-convention
Imaging USA
Thursday, January 5, 2017
Time Class/Event Title Instructor
9:00 AM - 5:00 PM

Business Workshop for Portrait Photographers (Day 1)

$249 (for both days) + bring a guest from your studio for $149

Marriott Rivercenter Hotel, Salon J, 3rd Floor

Just starting your photography business? Making the jump from part to full-time? Then this is the workshop for you!

In this intimate setting (exclusive to PPA members!), you'll assess the competitive portrait landscape and acquire those necessary, but too often avoided, business skills. You'll learn the financial, tax and legal requirements of running your business, so that you are confident and legally compliant. This is not your cookie-cutter course: it's a program that was specifically developed for photographers. And it has been proven to make significant and positive impact in the participants' bottom line!

  • You'll be able to choose a business model that's the best fit for your studio
  • You'll evaluate your business strengths, customer needs, and the market's competitive dynamics to create a profitable pricing structure.
  • You'll compare your studio's numbers with industry averages and the best performing studios.
  • You'll put a plan in motion to take your business to the next level.

Utilizing PPA's Benchmark survey, you'll learn industry standards that will help you understand your studio's numbers, and identify the changes you need to make to be more profitable.

It all adds up to making smarter decisions for your long-term success and putting a plan in motion to make your business thrive. Let's bring those clients to your door!

Business Workshop for Portrait Photographers is brought to you by PPA's Business Services—the foremost authority on business education. Our instructors, one a photographer operating a profitable studio, and the other, PPA's own Scott Kurkian, a business mentor who has worked with hundreds of studios, will team up to present you with the most comprehensive workshop in the industry.

Be sure to join PPA prior to registering. This exclusive workshop is only available to members!

Ann Monteith, M.Photog.Hon.M.Photog.Cr., CPP, ABI,API,A-ASP

9:00 AM - 5:00 PM

Create a Look, Style and Brand That Women Have to Have

$129

Marriott Rivercenter Hotel, Salon H, 3rd Floor

Join Marissa for a day of play! Explore the brand and style that has put this studio on the map and discover why her clients can’t say enough about them! Marissa has photographed over 4000 women – even traveling internationally to host spectacular shoots for her clients. Discuss how to Dream Big and create a style, a look and a brand in your studio that women want to buy. Go above and beyond standard boudoir and learn from the best! Register now!

Marissa Boucher of The Boudoir Divas

9:00 AM - 5:00 PM

The Secrets to Success When Turning Pro (Day 1)

$199 for both days

Marriott Rivercenter Hotel, Salon G, 3rd Floor

Owning a camera doesn't make one a photographer any more than owning a pencil makes one a poet. Rather, a successful career in professional photography is built upon a strong foundation – lighting, posing and good business practices. Steve and Doug have guided countless numbers of photographers on how to turn their passion into a profession and their photography into profits. Listen and learn from their wealth of knowledge as you cover a myriad of topics. Creating portraits with natural light, measuring light, flash photography fundamentals, the basics of posing and composition, getting started and pricing for profits are just a few of the topics you'll cover. Before you're done, you'll know how to approach your career from three angles - the fundamentals, the business and the art. Gain the knowledge, gain the expertise and gain a unique insight on how to go from hobbyist to professional. No professional photographer should be without this opportunity! Register now!

Steve Kozak, M.Photog.Cr., CPP

Doug Box, M. Photog., Cr., CPP

9:00 AM - 5:00 PM

The Real Deal: Creating Exceptional Fine Art Composites

$129

Marriott Rivercenter Hotel, Salon I, 3rd Floor

Let's get real! Creating an exceptional fine art composite consists of many things, but the two that separate good from great are conception and finish. What do I mean? Conception and the ability to dream up a visual idea or to tell visual story that is original and unique to your vision is priceless. Equally important is the ability to bring it all together in such a way that it is beautiful and meaningful to the viewer. The finish of the art should keep the viewer engaged in the content and not the technique. Everything in between this journey is trained execution. Register now!

Richard Sturdevant, M.Photog., M.Artist.Cr.

9:00 AM - 5:00 PM

Certified Professional Photographer Prep Class A (Day 1)

$299 (for all 3 days)

Marriott Rivercenter Hotel, Salon L, 3rd Floor

This class is your ticket to certification! This intensive, comprehensive course walks you through the technical topics you need to know for the exam. Inverse Square law, filter factors, color theory and H&D curves; lighting ratios, The Zone System, lenses, filters and much, much more! This prep class is not for the faint of heart but if you're serious about certification, this day is for you. Work hard, study hard, walk away ready to launch your career to a new level! Register now!

Al Audleman , M.Photog.Cr., CPP, API

9:00 AM - 5:00 PM

Certified Professional Photographer Prep Class B (Day 1)

$299 (for all 3 days)

Marriott Rivercenter Hotel, Salon K, 3rd Floor

CPP Preparation is not for the faint of heart! It takes dedication, hard work and most of all, preparation. Join Cris Duncan for 3 days of intensive prep as you get ready to ace your exam! Spend your time, covering all the technical topics that you need to know, inside and out! Whether it's Inverse Square Law, lenses and filters, Color Theory or The Zone System, it's all here – and more! Don't let yourself get overwhelmed. Break it down, piece by piece, so you can walk away a more polished, knowledgeable and confident professional. Work hard, study hard and take it to the next level! Register now!

Cris Duncan, M.Photog.Cr., CPP

Friday, January 6, 2017
Time Class/Event Title Instructor
9:00 AM - 5:00 PM

Business Workshop for Portrait Photographers (Day 2)

$249 (for both days) + bring a guest from your studio for $149

Marriott Rivercenter Hotel, Salon J, 3rd Floor

Just starting your photography business? Making the jump from part to full-time? Then this is the workshop for you!

In this intimate setting (exclusive to PPA members!), you'll assess the competitive portrait landscape and acquire those necessary, but too often avoided, business skills. You'll learn the financial, tax and legal requirements of running your business, so that you are confident and legally compliant. This is not your cookie-cutter course: it's a program that was specifically developed for photographers. And it has been proven to make significant and positive impact in the participants' bottom line!

  • You'll be able to choose a business model that's the best fit for your studio
  • You'll evaluate your business strengths, customer needs, and the market's competitive dynamics to create a profitable pricing structure.
  • You'll compare your studio's numbers with industry averages and the best performing studios.
  • You'll put a plan in motion to take your business to the next level.

Utilizing PPA's Benchmark survey, you'll learn industry standards that will help you understand your studio's numbers, and identify the changes you need to make to be more profitable.

It all adds up to making smarter decisions for your long-term success and putting a plan in motion to make your business thrive. Let's bring those clients to your door!

Business Workshop for Portrait Photographers is brought to you by PPA's Business Services—the foremost authority on business education. Our instructors, one a photographer operating a profitable studio, and the other, PPA's own Scott Kurkian, a business mentor who has worked with hundreds of studios, will team up to present you with the most comprehensive workshop in the industry.

Be sure to join PPA prior to registering. This exclusive workshop is only available to members!

Ann Monteith, M.Photog.Hon.M.Photog.Cr., CPP, ABI,API,A-ASP

9:00 AM - 5:00 PM

The Competition You Can’t Lose

$129

Marriott Rivercenter Hotel, Salon H, 3rd Floor

It's a big question: "Why should I enter the International Photographic Competition?" This program will not only answer this question, it will also guide you through the process and show you how this competition is an investment in yourself and your business.

Walk through the competition process step-by-step: learn how to choose your images, what categories they should be entered in, the specifications for your print case and how to register the case online. You'll also learn how your images are judged as Jessica takes your through the 12 Elements of a Merit Image – this will help you create your own merit-worthy image! You'll end the class with knowing what the difference is between a great, sellable work and a great merit image – and of course, why you should enter the IPC. Register now!

Tim Walden, M.Photog.Hon.M.Photog.Cr., CPP, F-ASP

Jessica Vogel, M.Photog.Cr., CPP

9:00 AM - 5:00 PM

The Secrets to Success When Turning Pro (Day 2)

$199 for both days

Marriott Rivercenter Hotel, Salon G, 3rd Floor

Owning a camera doesn't make one a photographer any more than owning a pencil makes one a poet. Rather, a successful career in professional photography is built upon a strong foundation – lighting, posing and good business practices. Steve and Doug have guided countless numbers of photographers on how to turn their passion into a profession and their photography into profits. Listen and learn from their wealth of knowledge as you cover a myriad of topics. Creating portraits with natural light, measuring light, flash photography fundamentals, the basics of posing and composition, getting started and pricing for profits are just a few of the topics you'll cover. Before you're done, you'll know how to approach your career from three angles - the fundamentals, the business and the art. Gain the knowledge, gain the expertise and gain a unique insight on how to go from hobbyist to professional. No professional photographer should be without this opportunity! Register now!

Steve Kozak, M.Photog.Cr., CPP

Doug Box, M. Photog., Cr., CPP

9:00 AM - 5:00 PM

Wow-Worthy Fashion Techniques for Portraits

$129

Marriott Rivercenter Hotel, Salon I, 3rd Floor

Highly acclaimed fashion photographer Lindsay Adler shows you the tantalizing techniques of fashion photography and how you can use these concepts to WOW your clients! Discover how you can create extraordinary images – be it for weddings, boudoir, senior portraits or more – using many of the same tips and tricks used in the fashion studios in New York City and around the world. Learn about mood boards, concept development, styling, fashion lighting, posing and more! Explore the techniques that have catapulted Lindsay to the forefront of her industry and how you can apply these to your photography. Before the day is over, you'll have your opportunity to photograph live models, using the tips and tricks you've learned through the day. Don't run with the pack – rise to the top!

Takeaways:
1. How to pre-visualize, create a mood board, and plan for stylized fashion and portrait shoots
2. Fashion lighting tools and techniques that give your portraits that wow factor
3. Techniques of fashion photography useful to differentiate your work from the competition.

Register now!

Lindsay Adler, Cr.Photog.

9:00 AM - 5:00 PM

Certified Professional Photographer Prep Class A (Day 2)

$299 (for all 3 days)

Marriott Rivercenter Hotel, Salon L, 3rd Floor

This class is your ticket to certification! This intensive, comprehensive course walks you through the technical topics you need to know for the exam. Inverse Square law, filter factors, color theory and H&D curves; lighting ratios, The Zone System, lenses, filters and much, much more! This prep class is not for the faint of heart but if you're serious about certification, this day is for you. Work hard, study hard, walk away ready to launch your career to a new level! Register now!

Al Audleman , M.Photog.Cr., CPP, API

9:00 AM - 5:00 PM

Certified Professional Photographer Prep Class B (Day 2)

$299 (for all 3 days)

Marriott Rivercenter Hotel, Salon K, 3rd Floor

CPP Preparation is not for the faint of heart! It takes dedication, hard work and most of all, preparation. Join Cris Duncan for 3 days of intensive prep as you get ready to ace your exam! Spend your time, covering all the technical topics that you need to know, inside and out! Whether it's Inverse Square Law, lenses and filters, Color Theory or The Zone System, it's all here – and more! Don't let yourself get overwhelmed. Break it down, piece by piece, so you can walk away a more polished, knowledgeable and confident professional. Work hard, study hard and take it to the next level! Register now!

Cris Duncan, M.Photog.Cr., CPP

Saturday, January 7, 2017
Time Class/Event Title Instructor
8:30 AM - 12:15 PM

Mission San José Workshop – CPP Only (Morning Session)

$99

Meet in the back entrance of the Marriott Rivercenter Hotel Lobby

(offsite – only members who hold the CPP Credential may register for this workshop)

Join Elizabeth Homan, M.Photog.Cr., CPP, API at the beautiful Mission San José for a half day offsite CPP only Pre-Con! Choose from a morning or afternoon session to explore and photograph the beautiful architecture and surroundings of this historic church.

Known as the "Queen of the Missions", this is the largest of the missions and was almost fully restored to its original design in the 1930s by the WPA (Works Projects Administration). Spanish missions were not churches, but communities, with the church the focus. Mission San José shows the visitor how all the missions might have looked over 250 years ago.

You will not want to miss this exclusive experience and opportunity! Only 20 spots available per session!

Suggested Equipment: Tripod, Camera, variety of lenses, Off Camera Flash and/or Reflector. Register now!

Elizabeth Homan, M.Photog.Cr., CPP, API

9:00 AM - 11:00 AM

The Business of Bellies and Babies (Hands On Class) Session 1

Convention Center, Room 217D, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

Once upon a time, Bree Adams was a Mom With A Camera (MWAC), charging only $85 for a fully edited disk of images. One day, she got smart, realized her value and her worth and knew she could make it – even in a competitive marketplace! In this session, Bree shares her journey, the life and business lessons she's learned and how she went from a failing business to a successful studio with clients averaging $2500 per session! Discover her niche on newborns and high fashion maternity but also learn how she went from a pushover to a professional! Register now!

Bree Adams, M.Photog.Cr., CPP

9:00 AM - 12:00 PM

Post Capture Production for High Volume Photographers

$79

Marriott Rivercenter Hotel, Salon M, 3rd Floor

Explore the new technologies and resources that will improve and enhance your offerings and your workflow. Bill Champion shares how so many production methodologies today are just leftover dinosaurs from the old film and early digital days. Instead of letting workflow knowledge inhibit or dictate your product offerings, this is your opportunity to learn what's really available to you! Explore technologies to help you do your job better and faster. Discuss new, dynamic products available; discover what's hot for 2017! You'll learn about digital and print products and how to incorporate these in your product offerings.
 
So, step out of the old days; stop doing things "just because" and discover how to really catapult your processes, your products and your business! Register now!

Bill Champion

9:00 AM - 11:00 AM

Real Teens: Building Self Esteem and Showing Their True Personalities (Hands On Class) Session 1

Convention Center, Room 214A, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

If you photograph teens and tweens, you know that it's not just how they look on the outside but how they feel on the inside. In this course, you'll learn how to not only capture amazing images of high school seniors and tweens but how to encourage your clients to feel great about themselves – both during and after the shoot. As a photographer, you have the power to change your clients' perception of self-beauty through an unforgettable and inspiring portrait session. Learn from Tomayia Colvin as she shares how to uplift and increase the self-worth for your clients, while also shooting beautiful, milestone moment photographs. Deliver an experience and a portrait they will cherish for a lifetime! Register now!

Tomayia Colvin

9:00 AM - 11:00 AM

Lighting and Posing Children (Hands On Class) Session 1

Convention Center, Room 217C, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

In the ever-changing world of photography, one can’t get too complacent or settled. Dan Davis knows what it's like to adapt to changing styles, different tastes and popular trends. He's built a booming business, stayed relevant and in fashion, and he's done it by keeping in tune with media trends. Learn how knowing what's new allows you to develop your own style and unique brand that clients will love. Why just go with the flow when you can create the styles that clients have to have! Don't be victim to the trends – discover how to bring them to life! Register now!

Dan Davis, M.Photog.

9:00 AM - 12:00 PM

Think Geek: How to Win at Websites and Social Media

$79

Marriott Rivercenter Hotel, Salon D, 3rd Floor

Have you ever imagined - especially after sitting on hold with Tech Support, listening to bad music - what life would be like if you can do your own website design and social media? Gone would be the geek squad and person spouting acronyms you don't understand – in fact, you'd actually know what you were doing! Kira Derryberry is here not only to teach you how to speak the language but how to make your website and social media work for you. Learn methods that work best for the photography industry, discover how to get info out to your clients, understand what blogging, Instagram and Facebook can do for your business. Learn how to enhance your SEO (and what SEO even is), discuss common pitfalls to avoid and discover how to get started – or start over – and do it right. So stop wondering and learn how to work magic within your very own website! Register now!

Kira Derryberry, Cr.Photog., CPP

9:00 AM - 11:00 AM

The Lost Art of Posing (Hands On Class) Session 1

Convention Center, Room 217B, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

Do you struggle when it comes to posing your couple on wedding day? Do you sometimes find it difficult to communicate to your clients the importance posing plays in their wedding photography experience? In a wedding industry that continues to downplay the necessity of structure in photography, the importance of understanding posing fundamentals and how they relate to a successful client experience has never been more important. The Lost Art of Posing will break down the most essential building blocks of wedding posing theory, and will equip you to confidently approach your weddings with the knowledge to make every couple you photograph look incredible as ever! Some of the key concepts we will examine during this hands on class include the following:

  • Why posing isn't a dirty word, and how it relates to unique and sellable imagery
  • How to effectively communicate the importance of posing to the bride that INSISTS she doesn't want to be posed
  • Breaking down the building blocks of posing the groom, the bride, and the couple together
  • Some of the most common mistakes made in wedding day posing, and how to avoid them
  • Introducing  surefire ways to add life, movement, and emotion into your structured posing
  • Hands on demonstrations to show how simple variations can give similar posing structure a completely unique look

Posing doesn't have to be a dirty word! Be prepared to gain a completely new perspective on the topic, and come away with a skillset that will set you apart from your competition! Register now!

Ted Linczak, M.Photog.Cr.

9:00 AM - 5:00 PM

The Business of Portrait and Wedding Photography

$129

Marriott Rivercenter Hotel, Salon I, 3rd Floor

Time and again, experienced photographers say that if they had it to do all over again, they would learn the business of photography first. Why? Because as much as we all love the art of photography, it's learning the business of photography that will keep us doing what we love for years to come! Join us as we cover what every photographer needs to know to run their business. We'll start with an exploration of both boutique and volume business models and help you determine which is best for you. Learn how to price your products effectively and build profitable price lists and packages. We'll discuss shooting to sell in order to shoot efficiently and maximize profits. Of course, a successful business doesn't just track income, but watches expenses too. We'll explain how to create an expense budget using the PPA Benchmark survey as your guide. Finally, we'll help you put all this new knowledge together into a big-picture annual plan! If this course description sounds intimidating or uses concepts that are completely foreign to you, this class is for you! We'll break all these concepts down into an easy-to-understand action plan that puts you on the road to profitability. Register now!

Lori Unruh

Jeff Poole

9:00 AM - 5:00 PM

Certified Professional Photographer Prep Class A (Day 3)

$299 (for all 3 days)

Marriott Rivercenter Hotel, Salon L, 3rd Floor

This class is your ticket to certification! This intensive, comprehensive course walks you through the technical topics you need to know for the exam. Inverse Square law, filter factors, color theory and H&D curves; lighting ratios, The Zone System, lenses, filters and much, much more! This prep class is not for the faint of heart but if you're serious about certification, this day is for you. Work hard, study hard, walk away ready to launch your career to a new level! Register now!

Al Audleman , M.Photog.Cr., CPP, API

9:00 AM - 5:00 PM

Certified Professional Photographer Prep Class B (Day 3)

$299 (for all 3 days)

Marriott Rivercenter Hotel, Salon K, 3rd Floor

CPP Preparation is not for the faint of heart! It takes dedication, hard work and most of all, preparation. Join Cris Duncan for 3 days of intensive prep as you get ready to ace your exam! Spend your time, covering all the technical topics that you need to know, inside and out! Whether it's Inverse Square Law, lenses and filters, Color Theory or The Zone System, it's all here – and more! Don't let yourself get overwhelmed. Break it down, piece by piece, so you can walk away a more polished, knowledgeable and confident professional. Work hard, study hard and take it to the next level! Register now!

Cris Duncan, M.Photog.Cr., CPP

9:00 AM - 11:00 AM

Be Boudoir-licious (Hands On Class) Session 1

Convention Center, Room 212AB, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

Boudoir photography is no longer a well-kept secret. Becoming more and more mainstream as a portrait business, this genre is exploding! In this workshop, discover the tools you need to move your business forward. Explore new trends and unique concepts; delve into what makes a successful session and how to do it. Focus on posing, lighting, and ways to make all your clients feel beautiful and yes, sexy! You'll see all different types of models as you learn techniques that will flatter anyone, instill confidence and comfort and make each shoot a memorable experience. You'll even learn marketing and sales tips that you can immediately apply in your studio. Take your boudoir up a notch and watch your business boom! Register now!

Kay Eskridge, M.Photog.Cr., CPP

9:00 AM - 11:00 AM

All the World is a Studio (Hands on Class) Session 1

Convention Center, Room 217A, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

No matter where you are, you can find the light you want. In this workshop, Michael Taylor gives you the skills and confidence to use the light you have and create the light you don't. Free up your mind to connect with your subjects and make more imaginative images. With these techniques, you'll never worry about your lighting again – you'll know how to make it happen! Register now!

Michael Taylor, M.Photog.Hon.M.Photog.Cr., API, F-ASP

9:00 AM - 5:00 PM

San Antonio Architectural Photo Safari

$129

Marriott Rivercenter Hotel, Salon C, 3rd Floor

Delve into the incredible world of architectural photography! Begin in the classroom where you'll discuss technique, lighting and the elements of a great image as well as the camera and computer gear you'll need to capture the right photos. Then, head out on location to put it all to work as you spend some time in beautiful San Antonio. Return to the classroom for post-production and workflow as Randy shows you how to polish and refine your images so they're client-ready. You'll discuss the business ins and outs of architectural photography, including how to gain more assignments. No one knows architectural photography quite like Randy Van Duinen so take advantage as you learn from the best! Register now!

Randy Van Duinen, M.Photog., M.Artist.Cr., CPP

9:00 AM - 11:00 AM

Cutting Edge Wireless Flash - Hands On Tips and Tricks (Hands on Class) Session 1

Convention Center, Room 213AB, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

Full of fun and molded to the questions and concerns of YOU. Learn to capture light visually by wireless flash techniques to assist you in creating light and, more importantly, shadows in any situation. Mike Fulton of TriCoast will show you the simple but effective way to have studio lighting anywhere, anytime, in ANY lighting situation. Learn simple, "fast" and effective methods of capturing images using Canon, Nikon and other wireless flash without all the techno-geeky talk. Straight forward technique developed for the fast paced world of wedding photography that can also be used in many other situations such as High School Senior Photography, Children and even Family Photography. The technique taught will be a simple solution for almost every lighting situation one might face. Both outdoor and indoor lighting situations will be shown and explained, with simple pullback and final product images shown. It's a NO SECRET approach to teaching, sharing and learning, including the pros and cons and major trouble shooting problems and solutions to this simple yet effective aspect of lighting. Come learn the power of wireless flash technique, basic tips and tricks to Canon/Nikon and other wireless flash units, manually creating ratios the easy way, pros and cons to the IR method, eTTL and iTTL settings, manual mode, zoom, custom functions, mixing TTL metering with manual metering, learn to travel light and capture on the go anywhere in the world. Register now!

Mike Fulton, Cr.Photog.

9:00 AM - 11:00 AM

Lighting for Commercial Photography (Hands on Class) Session 1

Convention Center, Room 214B, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

Joe will demonstrate lighting techniques for difficult surfaces such as metal and glass and you'll learn proper angles for product shots. Joe will discuss photographing multiple items and combining them in post-production. This class will be packed with tips and techniques that Joe has been using in the commercial field of photography for years. You will have the opportunity to get hands on in this learning process, working directly with the products. This class will inspire your creativity and provide you with a new set of tools to approach your everyday challenges and goals in this industry. Register now!

Joseph Glyda, M.Photog.M.Artist.Cr., CPP

9:00 AM - 11:00 AM

Group Photography Can Be Easy ...and Profitable! (Hands on Class) Session 1

Convention Center, Room 214C, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

Learn how to pose, light and control any size group! Over the years, Andy Gould has found things that really work for shooting groups of all different sizes. He has experience with a large variety of groups including family groups, dance groups, leagues, pro sports teams, school classes, and corporate groups with over 800 people. He's posed with and without risers and will tell you pros and cons of both. In the class, he'll help you understand: when to use chairs or benches, and when it would, or wouldn't, be appropriate to sit the front row on the ground; how to keep your group, large or small, under control; different lighting techniques and if they have multiple purposes; different print formats and when to use a panorama set up instead of a rectangular setup; how to place your subjects in the photo to keep that uniform head spacing. Come learn how many opportunities are waiting for you. Group Photography Can be Easy ...and Profitable! Register now!

Andy Gould

9:00 AM - 12:00 PM

Want LOTS More Family Portrait Business? Go to CHURCH!

$79

Marriott Rivercenter Hotel, Salon J, 3rd Floor

Church and Country Club Directory Programs represent the #1 BEST untapped portrait market for local studios. There's almost no competition from local photographers, big demand for the portraits and GREAT profits. Directory programs can be offered almost any time of the year and can help fill gaps in your marketing calendar. These programs also allow you to capitalize on one of your core competencies – Family Portraiture - and provide opportunities to network your studio's other skills with local consumers who buy many other types of photography. Best of all, while a retail studio location is a PLUS, it’s not required; making this program perfect for home-based studios.

Learn how to bring in more Family Portrait revenue FAST and improve the financial future for your studio and family. These programs can deliver BIG results. $5,000-10,000 in sales per week is a realistic goal; often at a 40%-50% profit margin. Don't miss out on this opportunity to have your best sales year ever.  Make church directories an integral part of your marketing plan. This workshop is your best first step. Register now!

Chris Wunder, Cr.Photog.

12:00 PM - 5:00 PM

Canon CPS Member Lounge

Convention Center, Room 006A/B, River Level

12:30 PM - 4:15 PM

Mission San José Workshop – CPP Only (Afternoon Session)

$99

Meet in the back entrance of the Marriott Rivercenter Hotel Lobby

(offsite – only members who hold the CPP Credential may register for this workshop)

Join Elizabeth Homan, M.Photog.Cr., CPP, API at the beautiful Mission San José for a half day offsite CPP only Pre-Con! Choose from a morning or afternoon session to explore and photograph the beautiful architecture and surroundings of this historic church.

Known as the "Queen of the Missions", this is the largest of the missions and was almost fully restored to its original design in the 1930s by the WPA (Works Projects Administration). Spanish missions were not churches, but communities, with the church the focus. Mission San José shows the visitor how all the missions might have looked over 250 years ago.

You will not want to miss this exclusive experience and opportunity! Only 20 spots available per session!

Suggested Equipment: Tripod, Camera, variety of lenses, Off Camera Flash and/or Reflector. Register now!

Elizabeth Homan, M.Photog.Cr., CPP, API

1:00 PM - 3:00 PM

The Business of Bellies and Babies (Hands On Class) Session 2

Convention Center, Room 217D, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

Once upon a time, Bree Adams was a Mom With A Camera (MWAC), charging only $85 for a fully edited disk of images. One day, she got smart, realized her value and her worth and knew she could make it – even in a competitive marketplace! In this session, Bree shares her journey, the life and business lessons she's learned and how she went from a failing business to a successful studio with clients averaging $2500 per session! Discover her niche on newborns and high fashion maternity but also learn how she went from a pushover to a professional! Register now!

Bree Adams, M.Photog.Cr., CPP

1:00 PM - 5:00 PM

EXTREME Volume

$79

Marriott Rivercenter Hotel, Salon M, 3rd Floor

There’s volume photography and then there’s EXTREME volume! Melanie Anderson shares the creative ways in which she’s taken volume photography to a whole new level. Explore her unique team and Senior Banners; discover how she handles Photo Days. From setup to tear down, workflow, marketing and even securing sponsorships, you’ll learn how to do volume in a whole new way. Want to achieve 100K+ in volume photography? This is the way! Register now!

Melanie Anderson, Cr.Photog., CPP

1:00 PM - 3:00 PM

Real Teens: Building Self Esteem and Showing Their True Personalities (Hands On Class) Session 2

Convention Center, Room 214A, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

If you photograph teens and tweens, you know that it's not just how they look on the outside but how they feel on the inside. In this course, you'll learn how to not only capture amazing images of high school seniors and tweens but how to encourage your clients to feel great about themselves – both during and after the shoot. As a photographer, you have the power to change your clients' perception of self-beauty through an unforgettable and inspiring portrait session. Learn from Tomayia Colvin as she shares how to uplift and increase the self-worth for your clients, while also shooting beautiful, milestone moment photographs. Deliver an experience and a portrait they will cherish for a lifetime! Register now!

Tomayia Colvin

1:00 PM - 3:00 PM

Lighting and Posing Children (Hands On Class) Session 2

Convention Center, Room 217C, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

In the ever-changing world of photography, one can’t get too complacent or settled. Dan Davis knows what it's like to adapt to changing styles, different tastes and popular trends. He's built a booming business, stayed relevant and in fashion, and he's done it by keeping in tune with media trends. Learn how knowing what's new allows you to develop your own style and unique brand that clients will love. Why just go with the flow when you can create the styles that clients have to have! Don't be victim to the trends – discover how to bring them to life! Register now!

Dan Davis, M.Photog.

1:00 PM - 3:00 PM

The Lost Art of Posing (Hands On Class) Session 2

Convention Center, Room 217B, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

Do you struggle when it comes to posing your couple on wedding day? Do you sometimes find it difficult to communicate to your clients the importance posing plays in their wedding photography experience? In a wedding industry that continues to downplay the necessity of structure in photography, the importance of understanding posing fundamentals and how they relate to a successful client experience has never been more important. The Lost Art of Posing will break down the most essential building blocks of wedding posing theory, and will equip you to confidently approach your weddings with the knowledge to make every couple you photograph look incredible as ever! Some of the key concepts we will examine during this hands on class include the following:

  • Why posing isn't a dirty word, and how it relates to unique and sellable imagery
  • How to effectively communicate the importance of posing to the bride that INSISTS she doesn't want to be posed
  • Breaking down the building blocks of posing the groom, the bride, and the couple together
  • Some of the most common mistakes made in wedding day posing, and how to avoid them
  • Introducing  surefire ways to add life, movement, and emotion into your structured posing
  • Hands on demonstrations to show how simple variations can give similar posing structure a completely unique look

Posing doesn't have to be a dirty word! Be prepared to gain a completely new perspective on the topic, and come away with a skillset that will set you apart from your competition! Register now!

Ted Linczak, M.Photog.Cr.

1:00 PM - 5:00 PM

Rock Your Workflow

$79

Marriott Rivercenter Hotel, Salon D, 3rd Floor

Everyone knows the old adage, "time is money," but really, who follows that advice? So many photographers waste both through inefficient and ineffective workflows. So why not make good use of your time and spend it with Linda Long as you discover how this Super Woman does it all! She'll help identify pitfalls in your studio and workflow, and, even better, help you find the solution. Whether it's business administration or editing, shooting a session or sales, you'll discover time-saving tips that will streamline your schedule, improve your attitude and yes, enhance your results! Find more time to market your business, tend to your clients or even better, enjoy your life. Whether you've been doing this one week or 20 years, you want this class! Register now!

Linda Long, M.Photog.Cr., CPP

1:00 PM - 3:00 PM

Be Boudoir-licious (Hands On Class) Session 2

Convention Center, Room 212AB, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

Boudoir photography is no longer a well-kept secret. Becoming more and more mainstream as a portrait business, this genre is exploding! In this workshop, discover the tools you need to move your business forward. Explore new trends and unique concepts; delve into what makes a successful session and how to do it. Focus on posing, lighting, and ways to make all your clients feel beautiful and yes, sexy! You'll see all different types of models as you learn techniques that will flatter anyone, instill confidence and comfort and make each shoot a memorable experience. You'll even learn marketing and sales tips that you can immediately apply in your studio. Take your boudoir up a notch and watch your business boom! Register now!

Kay Eskridge, M.Photog.Cr., CPP

1:00 PM - 5:00 PM

Photographing High Volume High School Seniors

$79

Marriott Rivercenter Hotel, Salon J, 3rd Floor

Though a high volume market, Senior Photography doesn't have to be boring. Why make everyone look the same when you can create unique, dynamic looks for each of your subjects? In this workshop, learn how to be consistent yet creative with your Senior Portraits. Discuss camera efficiencies, flow posing, how to create a session plan and more. You'll explore how to shoot with intention and purpose so that you walk away with everything you need to wow – and sell – your Senior, Mom and Dad! Register now!

Dann Kasallis, M.Photog., CPP

1:00 PM - 3:00 PM

All the World is a Studio (Hands on Class) Session 2

Convention Center, Room 217A, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

No matter where you are, you can find the light you want. In this workshop, Michael Taylor gives you the skills and confidence to use the light you have and create the light you don't. Free up your mind to connect with your subjects and make more imaginative images. With these techniques, you'll never worry about your lighting again – you'll know how to make it happen! Register now!

Michael Taylor, M.Photog.Hon.M.Photog.Cr., API, F-ASP

1:00 PM - 3:00 PM

Cutting Edge Wireless Flash - Hands On Tips and Tricks (Hands on Class) Session 2

Convention Center, Room 213AB, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

Full of fun and molded to the questions and concerns of YOU. Learn to capture light visually by wireless flash techniques to assist you in creating light and, more importantly, shadows in any situation. Mike Fulton of TriCoast will show you the simple but effective way to have studio lighting anywhere, anytime, in ANY lighting situation. Learn simple, "fast" and effective methods of capturing images using Canon, Nikon and other wireless flash without all the techno-geeky talk. Straight forward technique developed for the fast paced world of wedding photography that can also be used in many other situations such as High School Senior Photography, Children and even Family Photography. The technique taught will be a simple solution for almost every lighting situation one might face. Both outdoor and indoor lighting situations will be shown and explained, with simple pullback and final product images shown. It's a NO SECRET approach to teaching, sharing and learning, including the pros and cons and major trouble shooting problems and solutions to this simple yet effective aspect of lighting. Come learn the power of wireless flash technique, basic tips and tricks to Canon/Nikon and other wireless flash units, manually creating ratios the easy way, pros and cons to the IR method, eTTL and iTTL settings, manual mode, zoom, custom functions, mixing TTL metering with manual metering, learn to travel light and capture on the go anywhere in the world. Register now!

Mike Fulton, Cr.Photog.

1:00 PM - 3:00 PM

Lighting for Commercial Photography (Hands on Class) Session 2

Convention Center, Room 214B, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

Joe will demonstrate lighting techniques for difficult surfaces such as metal and glass and you'll learn proper angles for product shots. Joe will discuss photographing multiple items and combining them in post-production. This class will be packed with tips and techniques that Joe has been using in the commercial field of photography for years. You will have the opportunity to get hands on in this learning process, working directly with the products. This class will inspire your creativity and provide you with a new set of tools to approach your everyday challenges and goals in this industry. Register now!

Joseph Glyda, M.Photog.M.Artist.Cr., CPP

1:00 PM - 3:00 PM

Group Photography Can Be Easy ...and Profitable! (Hands on Class) Session 2

Convention Center, Room 214C, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

Learn how to pose, light and control any size group! Over the years, Andy Gould has found things that really work for shooting groups of all different sizes. He has experience with a large variety of groups including family groups, dance groups, leagues, pro sports teams, school classes, and corporate groups with over 800 people. He's posed with and without risers and will tell you pros and cons of both. In the class, he'll help you understand: when to use chairs or benches, and when it would, or wouldn't, be appropriate to sit the front row on the ground; how to keep your group, large or small, under control; different lighting techniques and if they have multiple purposes; different print formats and when to use a panorama set up instead of a rectangular setup; how to place your subjects in the photo to keep that uniform head spacing. Come learn how many opportunities are waiting for you. Group Photography Can be Easy ...and Profitable! Register now!

Andy Gould

1:00 PM - 4:00 PM

Program For New Members: Planning For Your Success

Convention Center, Room 214D, Meeting Room Level

Exclusively for new members

It's been said that if you fail to plan, you plan to fail. Setting goals, creating a business plan and strategizing your next move should all be done on a strong foundation of knowledge. PPA offers this class to help you start building that foundation, so your plans and goals have a greater chance for success. You'll learn about profitable pricing, sales strategies, marketing and ways to assess your current strengths and weaknesses. We feel the information in this workshop is so important we are offering it to you FREE. Get excited about your business and join us to learn what you need to make your goals a reality.

Angela Kurkian, M.Photog.Cr., CPP

4:00 PM - 6:00 PM

The Business of Bellies and Babies (Hands On Class) Session 3

Convention Center, Room 217D, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

Once upon a time, Bree Adams was a Mom With A Camera (MWAC), charging only $85 for a fully edited disk of images. One day, she got smart, realized her value and her worth and knew she could make it – even in a competitive marketplace! In this session, Bree shares her journey, the life and business lessons she's learned and how she went from a failing business to a successful studio with clients averaging $2500 per session! Discover her niche on newborns and high fashion maternity but also learn how she went from a pushover to a professional! Register now!

Bree Adams, M.Photog.Cr., CPP

4:00 PM - 6:00 PM

Real Teens: Building Self Esteem and Showing Their True Personalities (Hands On Class) Session 3

Convention Center, Room 214A, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

If you photograph teens and tweens, you know that it's not just how they look on the outside but how they feel on the inside. In this course, you'll learn how to not only capture amazing images of high school seniors and tweens but how to encourage your clients to feel great about themselves – both during and after the shoot. As a photographer, you have the power to change your clients' perception of self-beauty through an unforgettable and inspiring portrait session. Learn from Tomayia Colvin as she shares how to uplift and increase the self-worth for your clients, while also shooting beautiful, milestone moment photographs. Deliver an experience and a portrait they will cherish for a lifetime! Register now!

Tomayia Colvin

4:00 PM - 6:00 PM

Lighting and Posing Children (Hands On Class) Session 3

Convention Center, Room 217C, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

In the ever-changing world of photography, one can’t get too complacent or settled. Dan Davis knows what it's like to adapt to changing styles, different tastes and popular trends. He's built a booming business, stayed relevant and in fashion, and he's done it by keeping in tune with media trends. Learn how knowing what's new allows you to develop your own style and unique brand that clients will love. Why just go with the flow when you can create the styles that clients have to have! Don't be victim to the trends – discover how to bring them to life! Register now!

Dan Davis, M.Photog.

4:00 PM - 6:00 PM

The Lost Art of Posing (Hands On Class) Session 3

Convention Center, Room 217B, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

Do you struggle when it comes to posing your couple on wedding day? Do you sometimes find it difficult to communicate to your clients the importance posing plays in their wedding photography experience? In a wedding industry that continues to downplay the necessity of structure in photography, the importance of understanding posing fundamentals and how they relate to a successful client experience has never been more important. The Lost Art of Posing will break down the most essential building blocks of wedding posing theory, and will equip you to confidently approach your weddings with the knowledge to make every couple you photograph look incredible as ever! Some of the key concepts we will examine during this hands on class include the following:

  • Why posing isn't a dirty word, and how it relates to unique and sellable imagery
  • How to effectively communicate the importance of posing to the bride that INSISTS she doesn't want to be posed
  • Breaking down the building blocks of posing the groom, the bride, and the couple together
  • Some of the most common mistakes made in wedding day posing, and how to avoid them
  • Introducing  surefire ways to add life, movement, and emotion into your structured posing
  • Hands on demonstrations to show how simple variations can give similar posing structure a completely unique look

Posing doesn't have to be a dirty word! Be prepared to gain a completely new perspective on the topic, and come away with a skillset that will set you apart from your competition! Register now!

Ted Linczak, M.Photog.Cr.

4:00 PM - 6:00 PM

Be Boudoir-licious (Hands On Class) Session 3

Convention Center, Room 212AB, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

Boudoir photography is no longer a well-kept secret. Becoming more and more mainstream as a portrait business, this genre is exploding! In this workshop, discover the tools you need to move your business forward. Explore new trends and unique concepts; delve into what makes a successful session and how to do it. Focus on posing, lighting, and ways to make all your clients feel beautiful and yes, sexy! You'll see all different types of models as you learn techniques that will flatter anyone, instill confidence and comfort and make each shoot a memorable experience. You'll even learn marketing and sales tips that you can immediately apply in your studio. Take your boudoir up a notch and watch your business boom! Register now!

Kay Eskridge, M.Photog.Cr., CPP

4:00 PM - 6:00 PM

All the World is a Studio (Hands on Class) Session 3

Convention Center, Room 217A, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

No matter where you are, you can find the light you want. In this workshop, Michael Taylor gives you the skills and confidence to use the light you have and create the light you don't. Free up your mind to connect with your subjects and make more imaginative images. With these techniques, you'll never worry about your lighting again – you'll know how to make it happen! Register now!

Michael Taylor, M.Photog.Hon.M.Photog.Cr., API, F-ASP

4:00 PM - 6:00 PM

Cutting Edge Wireless Flash - Hands On Tips and Tricks (Hands on Class) Session 3

Convention Center, Room 213AB, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

Full of fun and molded to the questions and concerns of YOU. Learn to capture light visually by wireless flash techniques to assist you in creating light and, more importantly, shadows in any situation. Mike Fulton of TriCoast will show you the simple but effective way to have studio lighting anywhere, anytime, in ANY lighting situation. Learn simple, "fast" and effective methods of capturing images using Canon, Nikon and other wireless flash without all the techno-geeky talk. Straight forward technique developed for the fast paced world of wedding photography that can also be used in many other situations such as High School Senior Photography, Children and even Family Photography. The technique taught will be a simple solution for almost every lighting situation one might face. Both outdoor and indoor lighting situations will be shown and explained, with simple pullback and final product images shown. It's a NO SECRET approach to teaching, sharing and learning, including the pros and cons and major trouble shooting problems and solutions to this simple yet effective aspect of lighting. Come learn the power of wireless flash technique, basic tips and tricks to Canon/Nikon and other wireless flash units, manually creating ratios the easy way, pros and cons to the IR method, eTTL and iTTL settings, manual mode, zoom, custom functions, mixing TTL metering with manual metering, learn to travel light and capture on the go anywhere in the world. Register now!

Mike Fulton, Cr.Photog.

4:00 PM - 6:00 PM

Lighting for Commercial Photography (Hands on Class) Session 3

Convention Center, Room 214B, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

Joe will demonstrate lighting techniques for difficult surfaces such as metal and glass and you'll learn proper angles for product shots. Joe will discuss photographing multiple items and combining them in post-production. This class will be packed with tips and techniques that Joe has been using in the commercial field of photography for years. You will have the opportunity to get hands on in this learning process, working directly with the products. This class will inspire your creativity and provide you with a new set of tools to approach your everyday challenges and goals in this industry. Register now!

Joseph Glyda, M.Photog.M.Artist.Cr., CPP

4:00 PM - 6:00 PM

Group Photography Can Be Easy ...and Profitable! (Hands on Class) Session 3

Convention Center, Room 214C, Meeting Room Level

Attend 1 Hands on Class for $79, 2 for $129, 3 for $159

Learn how to pose, light and control any size group! Over the years, Andy Gould has found things that really work for shooting groups of all different sizes. He has experience with a large variety of groups including family groups, dance groups, leagues, pro sports teams, school classes, and corporate groups with over 800 people. He's posed with and without risers and will tell you pros and cons of both. In the class, he'll help you understand: when to use chairs or benches, and when it would, or wouldn't, be appropriate to sit the front row on the ground; how to keep your group, large or small, under control; different lighting techniques and if they have multiple purposes; different print formats and when to use a panorama set up instead of a rectangular setup; how to place your subjects in the photo to keep that uniform head spacing. Come learn how many opportunities are waiting for you. Group Photography Can be Easy ...and Profitable! Register now!

Andy Gould

4:30 PM - 5:30 PM

PPA New Member Meet & Greet

Convention Center Bridge

6:00 PM - 7:30 PM

Remembrance Photography: On Becoming a “Now I Lay Me Down to Sleep” Affiliated Photographer

Marriot Rivercenter, Salon G, 3rd Floor

Imagine a photo session where each moment is a last moment, where there will be no second takes, where your photography becomes a family's most prized possession. Are you looking for a way to share your talents with your community? We invite you to learn more about becoming a volunteer photographer with Now I Lay Me Down to Sleep (NILMDTS). Become inspired as NILMDTS staff and volunteers share more about the organization and the details of how you can get involved. Register now!

7:00 PM - 8:00 PM

Fiesta! with PPA Charities Celebration: VIP Reception

Marriott Riverwalk, Alamo Ballroom, Second Floor

Kick off Imaging USA as you enjoy fun, auctions and all the good deeds that have been done. Each event is ticketed separately. Tickets can be purchased at www.PPA2016.Gesture.com

Register for Imaging USA!

8:00 PM - 9:00 PM

Fiesta! with PPA Charities Celebration: Auction

Marriott Riverwalk, Alamo Ballroom, Second Floor

Kick off Imaging USA as you enjoy fun, auctions and all the good deeds that have been done. Each event is ticketed separately. Tickets can be purchased at www.PPA2016.Gesture.com

Register for Imaging USA!

9:00 PM -11:00 PM

Fiesta! with PPA Charities Celebration: After Party

Marriott Riverwalk, Alamo Ballroom, Second Floor

Kick off Imaging USA as you enjoy fun, auctions and all the good deeds that have been done. Each event is ticketed separately. Tickets can be purchased at www.PPA2016.Gesture.com

Register for Imaging USA!

Sunday, January 8, 2017
Time Class/Event Title Instructor
6:15 AM - 8:00 AM

PPA Charities Super Hero 5K Fun Run

Registration 6:15am, Race begins at 7am

Get things running quite literally with a nice early morning 5k around downtown San Antonio. Register now!

8:00 AM - 9:30 AM

Incorporating Volume Work Into Your Portrait Studio

Convention Center, Room 303AB, Ballroom Level

Join Colleen as she shares the survival tips of keeping a thriving portrait studio for over 27 years. Her honest and realistic approach is perfect for all audiences, new or old to the business. Not putting all her eggs in one basket is essential to keeping busy all year round. Be prepared to take tons of notes with ideas of how to keep your photography business busy and successful. Included will be three parts on sports, children's promotions, and underclass. Ideas and execution will be detailed to help your own business. Register now!

Colleen Gonsar , Cr.Photog.

8:00 AM - 9:30 AM

Secrets of a Successful Fine Art Portrait Artist - Dynamic Lighting and Posing Demystified

Convention Center, Stars at Night Ballroom B1, Ballroom Level

Take a behind-the-scenes look at the creation process from legend Tim Kelly. Experience a live demo as you discuss compositional dynamics and explore the challenges of posing techniques. Tim teaches you how to flatter a face, light your subject and create the right composition for amazing images. Composition, posing, lighting – it's all in here! Learn from the best! Register now!

Tim Kelly, M.Photog.Cr., F-ASP

8:00 AM - 9:30 AM

Finding Courage in Boudoir (aka The World of Photography According to Coco Chanel)

Convention Center, Stars at Night Ballroom B2 & B3, Ballroom Level

Boudoir photography isn't just about pictures. It's about finding your own confidence and courage and instilling the same in your clients. In this class, you'll delve into the power of this genre and how you can help change the lives of your clients as they discover their own power and beauty. Jen Rozenbaum finds inspiration from other powerful women, and uses this to help you grow your skills and your courage. As a photographer, you have the power to not only create an image of your client but to help define how they see themselves! Register now!

Jennifer Rozenbaum

8:00 AM - 9:30 AM

Cultivating and Caring For a High-End Clientele

Convention Center, Hemisfair Ballroom C3, Ballroom Level

Do you really need more clients or do you just need to take exceptional care of your best clients? Perhaps your business is focused on the wrong type of client. You hear about photographers with "high-end clients" but does it seem like there is no such thing for your business or in your town? A High-End Client is nothing more or less than a client who values what you do and is willing to pay you what you're worth to do it. Awesome, but how do you cultivate those types of clients and once you get them, how do you take care of them so they keep coming back? Allison will inspire you to build a sustainable business around your unique strengths, with fewer clients than you ever thought possible by:

  • Creating an unparalleled Client Experience (it's more than cute packaging).
  • Engaging in a counter-intuitive, personalized, marketing strategy that costs no money, and will have your clients buzzing about you to their friends.
  • Creating products that showcase your work and that your clients will love.
  • Innovating by ignoring the competition and focusing on what YOU do best.
  • Educating clients early and often in a non-sales-ey way that will create a client-for-life vs. a one-and-done shoot.

2017 is the year for you to reinvent your business on your terms by ignoring the competition and focusing on the strategies that will make your business attractive to the very best kind of clients for you. Register now!

Allison Tyler Jones, CPP

8:00 AM - 9:00 AM

ASP General Membership Meeting

Marriott Rivercenter Hotel, Rooms 1 and 2, Third Floor

8:00 AM - 9:30 AM

The Magic of One Light

Convention Center, Hemisfair Ballroom C1, Ballroom Level

As an advertising portrait photographer for over thirty years, Joel Grimes has traveled the globe creating award winning images making his subjects look larger than life. Whether it is a celebrity or the person next door, Joel believes that lighting plays a huge role in the photographic process. The biggest challenge for photographers learning lighting is two fold: First, with so many options on the market, choosing the right modifier can often be overwhelming. Second, lighting is generally taught from a technical approach, making the learning process way too complicating. We often have left brain instructors trying to teach right brain blow with the wind artists types.

Have you ever heard the acronym KISS, “Keep It Simple Stupid”? Joel has this saying, “You can rock the world with one camera, one lens and one light”. To learn lighting, you have to start with one light. Master one light, and you can master ten lights. Follow Joel as he shows you how to create amazing portraits by using just one light. Register now!

Joel Grimes, Cr.Photog.

8:00 AM - 9:30 AM

Maximizing Wedding Album Sales for HUGE profits

Convention Center, Hemisfair Ballroom C2, Ballroom Level

The most successful photography studios in the world have one thing in common. They prioritize print and album sales. The big misconception is that this means you have to be an aggressive salesman. You don't. Ben will show you how to bring in an extra $1500 at every wedding on top of your normal collections and the best part is, your clients will thank you for it. Attendees will walk away from this session with more knowledge about how to maximize album sales, know exactly what to do with digital files, and shower your clients with immense value. Register now!

Ben Hartley

8:00 AM - 9:30 AM

Drones and Aerial Photography 101

Convention Center, Stars at Night Ballroom B4, Ballroom Level

Drone Zone programs are open to all badged attendees.

We will start from scratch speaking plain English to explain where, when, how and why. This class is for complete beginners who are a little bit nervous and confused about aerial drone photography. Randy and Stacy will encourage participants to relax and ask questions throughout the class.

Register for Imaging USA!

Randy Braun

Stacy Garlington

9:00 AM - 12:00 PM

ASP Board of Governors Meeting

Marriott Rivercenter Hotel, Rooms 1 and 2, Third Floor

9:00 AM - 11:00 AM

Canon Live Learning Photo Walk: Location Portrait Lighting with Speedlites with Rudy Winston

Meet in front of Canon CPS Lounge Convention Center, Room 006A/B, River Level

Availability is on a first-come, first-serve basis to 25 photographers. Sign up now.

Imagine walking to ANY location at ANY time of day and have a lighting solution . . . Speedlites are the answer! Join Canon and learn the necessary tools and confidence to create killer lighting anywhere you go!

9:00 AM - 11:00 AM

Canon Live Learning Photo Walk: Taking Control of Natural Light for Portraits with Eric Stoner

Meet in front of Canon CPS Lounge Convention Center, Room 006A/B, River Level

Availability is on a first-come, first-serve basis to 25 photographers. Sign up now.

It's easy to find light . . . but is it the right light? Learn how to assess locations, use reflectors and choose the right lens. Join Canon to learn how to SEE light and how it interacts with your subject.

10:00 AM - 11:15 AM

The 5 Second Rule: Achieve Breakthrough Performance in Your Career and Life

Convention Center, Lila Cockrell Theatre, Street Level

Mel Robbins Keynote Presentation - open to all badged attendees.

Three million people have learned the secret to reaching their true potential -now it’s your turn. You are meant to do extraordinary things in your career and your life and the 5 Second Rule will help you achieve it.

In her viral, globally praised TEDx talk, Mel demystifies neuroscience research on the brain and the latest social science research to explain why and how you screw yourself over every day. You'll learn how to identify the mistakes you’re making and learn how to create lasting behavior change within yourself. You'll also discover one radical idea that will forever alter how you approach life.

Mel uses riveting videos, case studies and hilarious personal stories that will amaze and entertain you, all the while giving you the resources you need to soar. She leverages audience participation to demonstrate behavior change. The lessons and tools can be applied immediately and your audience will leave feeling deeply inspired, empowered and equipped to tackle their professional and personal dreams. Register for Imaging USA!

Mel Robbins

10:30 AM - 5:00 PM

Canon CPS Member Lounge

Convention Center, Room 006A/B, River Level

11:30 AM - 5:00 PM

Imaging Expo - Day 1

Convention Center, Exhibit Hall 3 and 4, Main Lobby

Find big deals and drool over the industry's latest products, tools and technology in a tradeshow designed for pro photographers. Be sure to check out which companies are offering show specials by viewing their exhibitor profile on the mobile app or at ImagingUSA.org/Imaging-Expo!

Register for Imaging USA!

11:30 AM - 5:00 PM

International Photographic Exhibit

Convention Center, Inside the Imaging Expo, Halls 3 and 4, Main Lobby

Get inspired to try new techniques as you view thousands of award-winning images from around the world, featuring the 2016 PPA Loan and General Collections (Free and open to the public).

11:30 AM - 5:00 PM

IPC Mentor Sessions

Located Within the International Photographic Exhibit
Convention Center, Exhibit Hall 3 and 4, Street Level

What makes a photograph award-winning material? What does a judge look for in a PPA photography competition? Here's your chance to learn all that. PPA approved jurors will sit down with you in 15 minute sessions and look at your images, to give suggestions on creating images for competition. Sign up for your session: https://ppa.brownbookit.com/schedules/mentor

Please bring your images on a Laptop, tablet or physical prints (no phones). Register now!

11:30 AM - 5:00 PM

PRINT. For Success: Sales Training for Photographers

PRINT. For Success programs are open to all badged attendees.

Expo Floor, booth #1553

  • 11:45 – 12:15: Beyond Photo Papers: New Product Ideas for the Professional Photographer with Tobe Hall & Elisa Kauffman (ChromaLuxe)
  • 12:30 – 1:00: Increasing Your Average Sale with Dave Stock, Cr.Photog., CPP (Richmond Pro Lab)
  • 1:15 – 1:45: Seal the Deal on Wall Art Sales with Megan DiPiero, CPP (Simply Color Lab)
  • 2:00 – 2:30: Why buy the cow when you get the milk for free? with Kate Higdon, M. Photog. (ACI)
  • 2:45 – 3:15: The Value of A Print with Mark Weber, M.Photog.MEI.Cr., CPP  (Marathon Press)
  • 3:30 – 4:00: 5 Ways to Create Value in Your Wedding Photography Business with Vanessa Joy, Cr.Photog.(Miller's Professional Imaging)
  • 4:15 – 4:45: 5 Ways to Create Value in Your Portrait Photography Business with Moshe Zusman (Bay Photo Lab)

Register for Imaging USA!

1:00 PM - 3:00 PM

CPP Exam

Convention Center, Room 008, River Level

Register for Imaging USA!

5:00 PM - 6:15 PM

Lighting With Conviction

Convention Center, Stars at Night Ballroom B2 & B3, Ballroom Level

Known as the only lighting course you will ever need, this class teaches how to create the look you envision and see in your mind. Stop worrying about what modifier you need and how many lights are required. Don't stress about how far away the subject is from the light and what you need to adjust. The answers to these and many more questions are at your fingertips. Learn how to think with light and capture the results you want. Scott Detweiler delivers an info-packed yet easily understood workshop that makes this one of his most popular subjects. This is a crowd you'll definitely want to join! Register now!

Scott Detweiler

5:00 PM - 6:15 PM

Simple Techniques for Posing People in Groups of 2 to 100…

Convention Center, Stars at Night Ballroom B1, Ballroom Level

Whether you're working with a group of 2 or 100, posing is a key to any portrait's success. And while posing a group of people puts fear in most photographers, Michele is here to show you how it's done! If you work with weddings, families, corporate events, teams or schools, this class will give you the insight and the ability to pose all groups of all sizes, easily and efficiently for amazing images! Stop stressing as Michele demonstrates her techniques, live on stage. Learn how to make people look younger, thinner and other characteristics that will wow your clients. You'll discover how to identify various body shapes and sizes and put them together for poses that work. Your best images start with you and what you create in the camera – walk away with new ideas you can use immediately!

Note: If you want to be included in the live demonstration, wear a black shirt. Register now!

Michele Celentano , Cr.Photog., CPP

5:00 PM - 6:15 PM

Get, Grow and Dare to be Different in the Volume Business

Convention Center, Room 303AB, Ballroom Level

Discover what it takes to start from ground zero and create a sustainable volume business! Learn to compete and differentiate your studio from everyone else. Discuss how to manage the workload and production times and handle it all as your business grows. This class will teach you how to create a lasting, thriving business but also one that stays current and relevant, keeping clients happy. So, start it, manage it, grow it, maintain it – everything you need for your high volume business is here! Register now!

Brandi Morgan, CPP

5:00 PM - 6:15 PM

4 Things You Need to Know to Be Successful (Presented by the PPA Business Challenge)

Convention Center, Hemisfair Ballroom C1, Ballroom Level

If you could make 4 changes to your business and your way of thinking that would help you be more profitable, add time to your day and move your life in the direction you dream of, would you do it? There are currently more than 900 challengers participating in PPA’s Business Challenge and their moments of inspiration are inspired teachable opportunities. Join us for great takeaways and business strategies you can start implementing right away. PPA is here to help you build your business on a strong foundation of knowledge and own your place as a professional. Register now!

Gregory Daniel, M.Photog.Cr., CPP, F-ASP

Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API

Angela Kurkian, M.Photog.Cr., CPP

5:00 PM - 6:15 PM

Breaking Into the Headshot Market

Convention Center, Hemisfair Ballroom C3, Ballroom Level

Breaking up is hard to do, but breaking in is even harder!Learn alongside Moshe Zusman who created a successful wedding photography business from scratch after moving to the US from another country. See how after becoming one of D.C.'s most sought after wedding photographers, he found a way to break into headshot photography and spend more time with his family. Hear how you too can start from scratch to build a thriving photography business doing what you love.This lecture will discuss what to do when you move to a new town, want to break into a new market or change your focus. We'll address every aspect from business and marketing, to social media and how to get your name out there. You'll leave this class ready to mold your photography business into what you've always wanted it to be no matter where you are. Register now!

Moshe Zusman

5:00 PM - 6:15 PM

Marketing Inside & Out: 7 Tactics That WILL Get Clients In The Door

Convention Center, Hemisfair Ballroom C2, Ballroom Level

Marketing is a mental mindset. A game in your head and your potential client's. How do you win? You entice the client to fall madly in love with you and everything you stand for. You get in their head. In this platform program, renowned business and marketing expert, Julia Kelleher, M.Photog.,M.Artist,CR, CPP, will walk you through the 7 tactics you must have in your marketing structure to create a marketing system that lures your ideal client to love your business and ropes quality customers into happily booking you. Inside and out, this marketing know-how will give you enormous confidence that what you are doing works to bring in the right kind of client. You'll quickly discover your competition won't be able to keep up and your business will thrive with ideal customers who love you, your business, and the art you create for them. Come make your business incredible and learn integral marketing concepts that will make your creative passion the profitable pursuit you've dreamed of. Register now!

Julia Kelleher, M.Photog.M.Artist.Cr., CPP

5:00 PM - 6:15 PM

Flights - Camera - Action

Convention Center, Stars at Night Ballroom B4, Ballroom Level

Drone Zone programs are open to all badged attendees.

Designing your commercial imaging flight today requires planning, visualization and safety considerations. Eddie will discuss tips, techniques and information that will help your flight strategies from composition flights, camera settings, safety practices and more. Even if your considering drone aerials in your business, come and prepare to take flight for your creative imaging experience.

Register for Imaging USA!

Eddie Tapp, M.Photog.,MEI,Cr.,API, CPP

6:45 PM - 8:00 PM

Score It!

Convention Center, Hemisfair Ballroom C3, Ballroom Level

Let score some images! In this interactive program about photographic competition, join Jamie Hayes and a panel of judges, as they share a behind the scenes look into what judges are thinking and why. You'll score images alongside these judges and hear the reasoning behind each image's score. By scoring the images yourself, you'll see the challenges of scoring and be inspired by learning the 12 elements, which will have you looking at photographs in a whole new way. Register now!

Jamie Hayes, M.Photog.Cr., CPP, ABI, API

6:45 PM - 8:00 PM

The Fine Art Composite Portrait

Convention Center, Stars at Night Ballroom B2 & B3, Ballroom Level

This class is about more than just taking good pictures. It's about the art, science and skill behind composite portraiture. You'll study the elements of lighting and discover how to use, manipulate and apply principles to achieve expert lighting. Discuss perspective and learn how to use your talent and your equipment for great shots. Then, delve into details like posing and props so that you bring detail and emotion into your portraits. Lastly, Instructor Mark Bryant walks you through the all-important postproduction processes. Explore color harmony, masking, sharpening and more as you learn how to bring all your hard work together for a fine art masterpiece! Register now!

Mark Bryant, M.Photog., M.Artist.Cr.

6:45 PM - 8:00 PM

Seniors… Think Differently…

Convention Center, Stars at Night Ballroom B1, Ballroom Level

It seems every studio in town does senior portraits. This is your opportunity to learn how to do them better! Learn these simple, but effective ways to change it up as you explore lighting and posing techniques that are NOT what everyone else is doing. You'll even delve into some marketing techniques that will attract and keep new customers. Dan and Adrienne Rowe know senior photography and have built a career on not only doing it differently but doing it better. Learn how they do it and how you can too! Register now!

Dan Rowe

6:45 PM - 8:00 PM

I Want it Now: Onsite Printing and Event Photography

Convention Center, Room 303AB, Ballroom Level

This is the Age of Instant Gratification, and the photography industry is no different. Why wait when you can get what you want ASAP? Have you gotten those calls from clients and prospects – the ones asking for onsite printing or a keepsake photo to take away from the event? Well, this is your opportunity to start saying "Yes!" Discover what it takes to shoot and print onsite. Discuss what equipment you need and workflow techniques to create a smooth process. Whether it's a holiday party, grand opening, anniversary or convention, you can now give your clients what they want. Learn what it takes to successfully shoot and print onsite for an end result that everyone will love! Register now!

Bill Vahrenkamp, Cr.Photog.

David Stana, Cr.Photog., CPP

6:45 PM - 8:00 PM

Photograph! Process! Print! The Fundamental Skills of a True Artist

Convention Center, Hemisfair Ballroom C2, Ballroom Level

In this full circle program Pete Wright will take you through the studio lighting and posing techniques to use to create visually stunning portraits. Then he will take you into post processing and retouching your images to assure you the best possible product for your clients. To complete the circle Pete will simplify the printing process and give you the steps you need to be able to finish your own art. This course will give you a better understanding of the tools necessary in each of the stages to get the best results from your work. Register now!

Pete Wright, M.Photog.Cr.

6:45 PM - 8:00 PM

Solving The Album Conundrum

Convention Center, Hemisfair Ballroom C1, Ballroom Level

As photographers, there are so many questions to ask: Should you include the album with your packages or sell them a-la-carte? Design them yourself, have an in-house designer or outsource? What about a Pre-design? Is there anything more daunting than trying to make sense of your album-pricing? Selling and creating albums used to be something we discouraged, dreaded, then tried and failed in so many amusing ways. Not only was it tough for us, but it was also hard for our clients, the people we are there to serve. Join us to see how we turned one of greatest weaknesses into a tremendous strength for our business. The answers for us were surprising, entertaining and a heck of a lot easier than we ever thought. Register now!

Luke Edmonson, M.Photog.Cr., CPP

6:45 PM - 8:00 PM

Elevate Yourself and Your Business Using Small Drones

Convention Center, Stars at Night Ballroom B4, Ballroom Level

Drone Zone programs are open to all badged attendees.

Camera-drones are the hottest thing in photography industry. Randy & Stacy from the DJI Photography Development Team will discuss drone hardware, flying basics, image capture, simple processing, do's and don'ts, and how to earn additional income with your drone.

Register for Imaging USA!

Randy Braun

Stacy Garlington

8:00 PM - 11:00 PM

Imaging USA Welcome Party

Marriott Rivercenter Hotel, Grand Ballroom, Third Floor

Sponsored by Canon
Co-sponsored by Chromaluxe

Kick things off in style with your photography friends. Be sure to bring your camera for unique photo ops! Admission is included with all-access badge. Tickets may be purchased at Imaging USA Registration. Register now!

Monday, January 9, 2017
Time Class/Event Title Instructor
8:00 AM - 9:30 AM

The Business of Wedding Photography

Convention Center, Hemisfair Ballroom C3, Ballroom Level

Wedding photographers often struggle with how to create and sustain a profitable business – getting started, staying relevant, weathering the ups and downs of the marketplace can be a real challenge. Some seminars out there promote their "secrets to quick success," but the reality is that there is no substitute for hard work and experience. In this course, wedding photographer Susan Stripling is here to show you not only how to get started but where to go once you've begun. She walks you through everything you need to know, from pricing to marketing, organization to workflow - it's all here. Don't settle for a quick fix when you can find the real secrets to a successful wedding studio! Register now!

Susan Stripling

8:00 AM - 9:30 AM

Youth Sports: How to Stand out and be Competitive

Convention Center, Room 303AB, Ballroom Level

Today's sports studios are all about the banners. While these may be great displays for the field, Leigh LaForest and Jeff Gump bring you back to the bread and butter of youth sports – team and individual photos. Discover how high volume photography can make your business boom and learn techniques that will separate you from your competition. Jeff Gump and Leigh LaForest share their expertise in everything from marketing to onsite setup, workflow, customer retention and more! Banners are great, but focus on the photos that bring the best results – and the best profits! Register now!

Leigh LaForest

Jeff Gump, Cr.Photog.

8:00 AM - 9:30 AM

Feel the Need for Speed in Lightroom? Work Fast, Organized, Connect with Clients and Deliver On Time

Convention Center, Hemisfair Ballroom C1, Ballroom Level

Whether you are shooting portraits, editorial or weddings, you spend a lot of time behind the camera, only to be followed by even more time behind the computer. It's time to reverse that equation and spend your time doing what you love and where you make your money. Join wedding and portrait photographer Jared Platt as he shares tips that accelerate your speed and increase the quality of your work. A better workflow doesn't just affect your photography, it improves your life. Register now!

Jared Platt

8:00 AM - 9:30 AM

Portrait Sales Intensive

Convention Center, Stars at Night Ballroom B1, Ballroom Level

As creatives the hardest part for most of us is learning to sell our own work and receive money for our craft. Learn dynamic scripts and ways to connect and ask for the sale and ask for the money without being salesy. Learn to price and value and sell at a professional level and mostly learn to love selling your work. This will change your business and your life. Register now!

Sue Bryce

8:00 AM - 9:30 AM

Awaken Your Creative Vision

Convention Center, Stars at Night Ballroom B2 & B3, Ballroom Level

Go inside a portrait session with five-time Portrait Photographer of the Year, Alexis Cuarezma, and see what is essential to creating images with impact and emotion during an assignment. Learn how to quickly connect with your subject to have a harmonious relationship during the shoot. Furthermore, he will go over lighting setups, theories and concepts to help you recognize and create images with impact. He will show you results from a 39-second photo shoot with a world class athlete and how he simultaneously executed two separate lighting setups during an assignment for Sports Illustrated to give the editors what they wanted while still creating images for himself. Never settle for just enough with your vision.  From this lecture and shoot/demonstration, you'll walk away learning Alexis' approach to creating/lighting images with impact, connecting with your subject, and how Alexis plans and executes a photo shoot to make his vision a reality. Register now!

Alexis Cuarezma

8:00 AM - 9:30 AM

How to Overcome Sales Objections Without Confrontation

Convention Center, Hemisfair Ballroom C2, Ballroom Level

Objections don't have to be scary or bad. They are questions that your clients have that need good answers. Things like "I didn't know portraits were so expensive," or "I need my husband to see this." There really are only about half-a-dozen objections that come up in sales, and you'll learn how to easily overcome all of them in this program. This will help you shake off the fear and anxiety of in-person-sales.

Included as a bonus the Martens will share 21 ways they market for little to no money, and get remarkable results! Quickly implement these dynamic and inexpensive strategies to get your schedule filled. Register now!

Rachel Marten

Rudi Marten

8:00 AM - 9:30 AM

Maximize Your Photography and Strengthen Your Local “Now I Lay Me Down to Sleep” Volunteer Team

Convention Center, Room 007D, River Level

Interested photographers and current Now I Lay Me Down to Sleep volunteers are invited to attend this session dedicated to growing and strengthening our volunteer network across the country. Register now!

8:00 AM - 9:30 AM

Getting Started in Aerial Drone Imaging

Convention Center, Stars at Night Ballroom B4, Ballroom Level

Drone Zone programs are open to all badged attendees.

The composition rules have changed, you can now move your camera in 3D space. Learn how to cast of traditional photography constraints and elevate your photography. In this session Colin Smith will provide tips on the best way to fly to capture the best photographs and video. We will also explore some basic image editing of aerial images in Adobe Lightroom and Photoshop.

Register for Imaging USA!

Colin Smith

9:00 AM - 12:00 PM

PPA Council Meeting

Marriott Rivercenter, Salons G and H, Third Floor

9:00 AM - 11:00 AM

Canon Live Learning Photo Walk: Canon On Location: Speedlites and Seniors with Jon Lorentz

Meet in front of Canon CPS Lounge Convention Center, Room 006A/B, River Level

Availability is on a first-come, first-serve basis to 25 photographers. Sign up now.

Ratios. Inverse-Square Law. Dramatic Portraits. Dynamic Light. It's easy to get caught up in all the options out there. Join Canon's Jon Lorentz and learn to simplify the experience for you and your subject with Speedlites on location.

9:00 AM - 11:00 AM

Canon Live Learning Photo Walk: Taking Control of Natural Light for Portraits with Eric Stoner

Meet in front of Canon CPS Lounge Convention Center, Room 006A/B, River Level

Availability is on a first-come, first-serve basis to 25 photographers. Sign up now.

It's easy to find light . . . but is it the right light? Learn how to assess locations, use reflectors and choose the right lens. Join Canon to learn how to SEE light and how it interacts with your subject.

10:00 AM - 11:30 AM

Lightapalooza!

Convention Center, Stars at Night Ballroom B1, Ballroom Level

Discover what these cutting edge lighting techniques can do for your creativity, your talent and your business! John Hartman teaches you how to not only enhance your style but also how to separate yourself from your competitors. Cover topics like multiple-flash burst imagery for fast moving subjects, overpowering ambient light to create subject separation, and how to use light painting to create stunning images – and that's not all! Not only will you learn the concepts but explore how to add and incorporate them into your own distinctive style. Techniques, toolsets and implementation – it's all here, delivered in Hartman's unique, expert and engaging style. Register now!

John Hartman, M.Photog.Cr., CPP, A-ASP,EA-ASP

10:00 AM - 11:30 AM

Maternity Inspiration and Beyond

Convention Center, Hemisfair Ballroom C3, Ballroom Level

This class isn't just about taking maternity photos; it's about creating timeless classics that mothers will treasure for years to come. Dani Miller shares her innovative, creative ideas for setups that will make memories, not just photos. You'll explore both natural light and studio lighting in action and learn posing techniques that inspire awesome images. Delve into how to build that bond between you and your client and how to cultivate that relationship for future sessions. It's not just about one client session, it's not just about a photograph – it's a complete artistic experience that Dani creates and delivers for her clients! Listen, learn and then do it yourself! Register now!

Dani Miller

10:00 AM - 11:30 AM

Get Motivated To Grow Your Business

Convention Center, Room 303AB, Ballroom Level

Wayne will share how he successfully uses integrated marketing, direct mail, telemarketing, strategic planning and feet on the street to make Barksdale one of the largest independent school picture companies on the east coast. You will leave this session with ideas and useful strategies that you can immediately use to grow your business. Register now!

Wayne Barksdale

10:00 AM - 11:30 AM

10 Strategies to Double Your Portrait Sales in 2017

Convention Center, Stars at Night Ballroom B2 & B3, Ballroom Level

This is a high-paced, energetic program that will  give you ten specific, actionable strategies to help you double your sales in 2017. Learn how to maximize your sales skils and sell portraits at the highest level.  Instructor Bradford Rowley has made a career – and a fortune – doing just this, and he is here to share his expertise and experience with you. Register now!

Bradford Rowley

10:00 AM - 11:30 AM

Survival of the Fittest

Convention Center, Hemisfair Ballroom C2, Ballroom Level

We have all been told to not put all of our eggs in one basket at some point in our lives. This could not be a more meaningful statement for a photographer. Clients wants and needs have been rapidly changing the scope of success in the photography industry. In years past, being really good at only one genre of photography was perfect. With today's ever changing society, you can still find great success with photography, but it may require a little more diversity than in years past. Blair Phillips has two very successful sides of his business that continue to grow each year. Blair has an upscale studio business, and operates a large volume business from there as well. In this program, Blair will turn his business inside out and get right to the point of helping you make money. Blair will share a ton of marketing, ideas, and programs that are proven to work. Blair will also share some of the things that have helped him grow his volume business to photographing over 30,000 children per year. This program will for sure be one that you will be so glad you sat in for. Again, no fluff, no fillers, just straight to the point as soon as the program begins! Register now!

Blair Phillips, Cr.Photog.

10:00 AM - 11:30 AM

Fast Retouching Tips to Make Everyone Look Their Best

Convention Center, Hemisfair Ballroom C1, Ballroom Level

Most photographers waste long hours fixing images. Bry Cox will show you how to rise above the crowd, giving you the gift of time every day by learning some simple techniques like his one-minute system for retouching, and how to use the latest features in Lightroom and Photoshop to solve common challenges quickly. He'll share how these features are perfect for fashion-type images, but also great for solving issues with real people like flyaway hairs, wrinkles, blemishes, skin tone, and more – fast. Plus he'll show you how to create and apply your own creative styles or looks to make your images stand out and wow your clients. Register now!

Bry Cox, M.Photog.Cr., CPP

10:00 AM - 11:30 AM

Drones, What You Need to Know

Convention Center, Stars at Night Ballroom B4, Ballroom Level

Drone Zone programs are open to all badged attendees.

Join FAA specialist for UAS training and curriculum development, Silas Still, as he teaches on:

  • UAS elements
  • FAA Authority
  • Hobby, Recreational operations
  • Commercial Operations
  • UAS Registration
  • Part 107 Regulation (basics, pilot certification, operating rules, test exam)
  • Next Steps for Integration
  • Research and Development

Silas Still

10:30 AM - 5:00 PM

Canon CPS Member Lounge

Convention Center, Room 006A/B, River Level

10:45 AM - 11:45 AM

Coach’s Corner

Convention Center, Room 303C, Ballroom Level

Want help hitting a home run in the school, sports or event market? Meet with a professional coach at Imaging USA for some one-on-one time (10-minute sessions) to ask your questions and get advice on images, business and more. Sign up here.

Register for Imaging USA!

11:30 AM - 5:00 PM

Imaging Expo - Day 2

Convention Center, Exhibit Hall 3 and 4, Main Lobby

Find big deals and drool over the industry's latest products, tools and technology in a tradeshow designed for pro photographers. Be sure to check out which companies are offering show specials by viewing their exhibitor profile on the mobile app or at ImagingUSA.org/Imaging-Expo!

Register for Imaging USA!

11:30 AM - 5:00 PM

International Photographic Exhibit

Convention Center, Inside the Imaging Expo, Halls 3 and 4, Main Lobby

Get inspired to try new techniques as you view thousands of award-winning images from around the world, featuring the 2016 PPA Loan and General Collections (Free and open to the public).

11:30 AM - 5:00 PM

IPC Mentor Sessions

Located Within the International Photographic Exhibit
Convention Center, Exhibit Hall 3 and 4, Street Level

What makes a photograph award-winning material? What does a judge look for in a PPA photography competition? Here's your chance to learn all that. PPA approved jurors will sit down with you in 15 minute sessions and look at your images, to give suggestions on creating images for competition. Sign up for your session: https://ppa.brownbookit.com/schedules/mentor

Please bring your images on a Laptop, tablet or physical prints (no phones). Register now!

11:30 AM - 5:00 PM

PRINT. For Success: Sales Training for Photographers

PRINT. For Success programs are open to all badged attendees.

Expo Floor, booth #1553

  • 11:45 – 12:15: Concept to Creation with Jason Ake and Laura Penney (Professional Plotter Technologies)
  • 12:30 – 1:45: Learn Do Succeed - Simple Steps to Make More Money Moderated by Fundy: Client Communication - Educating your Client with Melanie Anderson, Shoot with Purpose - Get Clients Excited with Tracy Sweeney, Make More Money - In Person Sales with Andrew Funderburg
  • 2:00 – 2:30: TBA (Canon)
  • 2:45 – 3:15: Creating Legacy by Being a Print Artist with Tim Walden, M.Photog.Hon.M.Photog.Cr.,CPP,F-ASP  (WHCC)
  • 3:30 – 4:00: The Value of Packaging with Ben Tyndell (Tyndell Photographic Packaging)
  • 4:15 – 4:45: The Reveal – Making the Most of In-Person Sales with Mark Zucker (Zookbinders)

Register for Imaging USA!

1:00 PM - 3:00 PM

CPP Exam

Convention Center, Room 008, River Level

Register for Imaging USA!

1:00 PM - 4:00 PM

Student Volunteer Program

Convention Center, Room 214B, Meeting Room Level

For Student Registrants only. Register now!

2:00 PM - 4:00 PM

PPA Charities General Meeting

Marriott RIvercenter, Room 17, Third Floor

5:00 PM - 6:15 PM

Beyond The Speed Light…New Sources, New Look, New Light

Convention Center, Stars at Night Ballroom B2 & B3, Ballroom Level

For over 25 years, Russ Harrington has been THE Photographer for Country Music's biggest stars. In an everyday session, he has a very narrow timeframe to photograph a world-famous personality, including sets, makeup, wardrobe and location. Yet every shot is unique, dramatic and powerful. Spend some time with Russ and discover how he does what he does – and how you can too! Learn how your choice and use of lighting sources can define your distinct style. Delve into and really understand the nuances of strobes, ambient light, softboxes and more. During this once-in-a-lifetime opportunity, Russ shares his secrets, lighting techniques and tips. You'll witness the impact that various sources can have and best of all, how to do it yourself. Enjoy Russ' expertise, his lighthearted style and his experience as he teaches you to do what he does – in your own way. Register now!

Russ Harrington

5:00 PM - 6:15 PM

Leveraging Landscape to Create Remarkable Wedding & Portrait Images

Convention Center, Hemisfair Ballroom C3, Ballroom Level

The process from visualization to image creation can be a challenge: At times, one can feel creatively stifled; other times, it's difficult to find the tools and resources to execute what you see in your mind's eye. Join Canon Explorer of Light Ken Sklute and push yourself beyond your comfort zone. Sklute will impart his techniques on photographing challenging and ephemeral natural subject matter, such as lightning, tornados, lava and the elusive Aurora Borealis. Photographing subjects that are not yet visible requires a pre-visualization process that Sklute will skillfully lead you through. You will leave with improved techniques, and an ability to see subjects like never before. Register now!

Ken Sklute, M.Photog.Cr.

5:00 PM - 6:15 PM

The Art of Posing Dancers & Dance Studios: An Insider’s Viewpoint

Convention Center, Room 303AB, Ballroom Level

Capturing beautiful dance images isn't just about the movement. It's also the training and form, the elegance and the beauty of the dance. Each aspect of the photo - positioning of feet, hands, posture, even how the costume is worn - should represent the classical form and training each dancer strives to perfect. Daniel and Jennifer Fermaint have built a successful business with their unique approach to dance studios, and you'll discover how you can do it too. Listen and learn as they share their style, a brilliant combination of boutique studio and high volume photography with results that WOW! Discover how they have succeeded in this genre and what you can do in your own studio. Embrace the beauty of the dance! Register now!

Daniel Fermaint, CPP

Jennifer Fermaint, CPP

5:00 PM - 6:15 PM

Opportunities and Careers in Stock Photography

Convention Center, Hemisfair Ballroom C1, Ballroom Level

Learn about the changing landscape of the stock photo industry and how you can showcase your work to millions of potential buyers through Adobe Stock. Join photographer and Adobe Stock contributor Jared Platt to discover how to kickstart your career in stock photography with existing images from your portfolio and generate meaningful revenue with stock. Jared will teach you how to streamline your workflow and share practical tips for succeeding in the industry. Register now!

Jared Platt

5:00 PM - 6:15 PM

The Print Movement

Convention Center, Hemisfair Ballroom C2, Ballroom Level

Hear from three incredibly successful portrait photographers as they share their take on valuing the craft of photography as a finished art form, defining success, caring for your clients and how you can own your place in this profession. Join us for this inspirational and informative session about the value of PRINT. and how you can join the movement. Register now!

Tim Walden, M.Photog.Hon.M.Photog.Cr., CPP, F-ASP

Allison Tyler Jones, CPP

Sue Bryce

5:00 PM - 6:15 PM

Documentary Filmmaking in 4K

Convention Center, Stars at Night Ballroom B1, Ballroom Level

In this program you will learn about using lightweight and compact digital cameras to create professional video content. Today's camera products let you create the highest quality content in Ultra High 4K definition. Get an overview of what it takes to create professional video content as Griffin shares tips on camera operation, lighting, framing, and interviewing subjects so you walk away with lots of usable footage. You’ll also learn a handful of helpful editing techniques that will help you set yourself apart from the crowd to deliver professional results. Sponsored by Panasonic LUMIX. Register now!

Griffin Hammond

5:00 PM - 6:15 PM

Legal and Safe: Know Before You Fly

Convention Center, Stars at Night Ballroom B4, Ballroom Level

Drone Zone programs are open to all badged attendees.

Scott Strimple, the director of The Drone Flight School, steps you through the new FAA law and industry best operating practices for flying Camera-drones. Learn how to get your drone pilots license, how to maximize enjoyment of your drone without the worry of a mishap and techniques to normalize excellence assuring continued success in your aerial photography pursuits.

Register for Imaging USA!

Scott Strimple

6:30 PM - 7:30 PM

Grand Imaging Awards

Convention Center, Lila Cockrell Theatre, Street Level

Celebrate with friends as we honor the 2016 Medalists, Diamond Photographers of the Year, and all the elite Loan Collection artists from the most recent International Photographic Competition (IPC). Stop by and see the work of these top photographers… and find out who's crowned the champion of the Grand Imaging Award! Register now!

7:00 PM - 9:00 PM

Canon Live Learning Photo Walk: Into the Night With Speedlites

with Rudy Winston, Eric Stoner and Jon Lorentz

Meet in front of Canon CPS Lounge Convention Center, Room 006A/B, River Level

Availability is on a first-come, first-serve basis to 25 photographers. Sign up now.

Learn to create gorgeous environmental portraits after the sun goes down using Speedlites and theatrical gels mixed with the ambience of streetlight. We'll show how to bring bold color into otherwise dull scenes to help you maximize your creativity.

7:30 PM - 10:00 PM

ASP Gala

Marriott Rivercenter Hotel, Salons C, D and E, Third Floor

Tuesday, January 10, 2017
Time Class/Event Title Instructor
8:00 AM - 9:30 AM

The Heart of Transition

Convention Center, Hemisfair Ballroom C3, Ballroom Level

If you are seriously interested in jumping into the competitive world of fine art, this class will speak to you! Instructor and artist Susan Michal shares how creativity, passion and a can do attitude can transform your life. Explore both the business and artistic side of creating and producing a fine art line of photography. Discover how to pair passion and discipline as you build the processes needed to navigate within a fine art business. But, this is not just about business practices – as a portrait photographer, Susan has your point of view and addresses the fear and apprehension an artist feels when embarking on a new venture. This course gives you the practice advice, the confidence and the courage to embrace this new world! Register now!

Susan Michal, M.Photog., Hon.M.Photog.Cr., CPP, ABI

8:00 AM - 9:30 AM

Lighting and Story Telling

Convention Center, Stars at Night Ballroom B1, Ballroom Level

Photography isn't just taking pictures, it's about telling a story – and to tell a great story, you must understand the principles of light. As important as the backdrop, setting or the subjects themselves, great lighting makes for great stories. In this course, you'll explore images that exemplify this idea and learn how to capture photos that tell the story you want to share. Instructor Ian Spanier will walk through some of photographs, explain why and how he chose to light his subjects and explore the effects this had. Discuss important aspects of good lighting including equipment, budgets and even time constraints. Go beyond good photos – tell a great story! Register now!

Ian Spanier

8:00 AM - 9:30 AM

Weddings and School Portraits- A Match Made in Heaven

Convention Center, Room 303AB, Ballroom Level

As a wedding photographer, it's easy to focus on your niche. This course shows you how wedding and school portraits can coexist beautifully – and make a huge difference in your business! Learn how adding school photography can not only increase your bottom line but increase your skills as well. Discover how the same talents that make you an excellent photographer can be used to wow students and parents with your school portraits. School photography is no longer a boring, assembly-line business, and Instructor Linda Russell shares how to make it a perfect blend with your wedding business. You'll focus on the intersecting skills required for each genre, as well as how to handle each assignment and each client with expertise and efficiency. So, step outside your comfort zone and discover what you really CAN do! Register now!

Linda Russell

8:00 AM - 9:30 AM

The Great Sales Adventure

Convention Center, Hemisfair Ballroom C2, Ballroom Level

Why do some studios thrive while others struggle? What makes your business sustainable, despite every-changing trends and styles? How can you be a great artist and a great business person? Instructor Ben Shirk is here to answer these questions and more. Come, listen and learn as he takes you on a sales adventure. You'll learn an entire sales process that will make your numbers go through the roof. Discover the key elements that ensure client satisfaction, and explore the tricks and tips that have given Ben's studio one of the highest sales averages in the country. This is one adventure you literally can't afford to miss! Register now!

Ben Shirk, M.Photog.M.Artist.Cr.

8:00 AM - 10:00 AM

IPC Judges Refresher Course

Convention Center, Room 217B, Meeting Room Level

8:00 AM - 9:30 AM

Quick Fixes for Common Problems

Convention Center, Hemisfair Ballroom C1, Ballroom Level

Join Photoshop and Lightroom expert Dave Cross as he demonstrates his proven techniques for solving common photography problems like sensor dust, warped buildings, distracting objects, harsh light or shadows, haze, backlit images and more. You'll see how to fix most of these issues in LIghtroom, and when a quick trip to Photoshop can help. You'll also learn some key strategies when working with crooked images, dealing with lens distortion and how creating presets can save you time for commonly used fixes such as white balance, color adjustments and more. Register now!

Dave Cross

8:00 AM - 9:30 AM

OCF Scares Me

Convention Center, Stars at Night Ballroom B2 & B3, Ballroom Level

Are you a natural light photographer? Scared to use off camera flash? Come and learn easy set ups and the first steps to adding off camera flash to your natural light portfolio. It doesn't have to be as hard as it looks and it can help you create a natural light look when it's not golden hour and incredible photos in less-than-ideal lighting situations. Learn with Vanessa while she shows you how she eased into using OCF consistently for her natural light style portfolio and demos her tips and tricks to using it quickly and effectively and prepares you for using it yourself in the field.

You'll learn:

  • How to quickly set up off-camera-flash shots on location
  • What light modifiers you need to get the look you want and still be portable
  • Tips on creating golden hour anytime of the day

Register now!

Vanessa Joy, Cr.Photog.

8:00 AM - 9:30 AM

Crafting the Aerial Photo / Video

Convention Center, Stars at Night Ballroom B4, Ballroom Level

Drone Zone programs are open to all badged attendees.

Stick and rudder flying skills are always important, but once you master flying your camera-drone you will want to exploit it's capabilities. Scott Strimple leverages his Emmy award winning knowledge, training and experience as an aerial cinematographer to help you understand how to use the limitless 3D movement of your camera to compose and capture stunning images and video sequences that are made possible from a drone.  Scott will share his favorite post-production video tips and tricks to enhance production value and viewing experiences.

Register for Imaging USA!

Scott Strimple

9:00 AM - 11:00 AM

Student Volunteer Portfolio Review

Convention Center, Room 214D, Meeting Room Level

For Student Registrants only. Register now!

9:00 AM - 11:00 AM

Canon Live Learning Photo Walk: Taking Control of Natural Light for Portraits with Eric Stoner

Meet in front of Canon CPS Lounge Convention Center, Room 006A/B, River Level

Availability is on a first-come, first-serve basis to 25 photographers. Sign up now.

It's easy to find light . . . but is it the right light? Learn how to assess locations, use reflectors and choose the right lens. Join Canon to learn how to SEE light and how it interacts with your subject.

9:00 AM - 11:00 AM

Canon Live Learning Photo Walk: Shooting with the Sun: Seniors with Jon Lorentz

Meet in front of Canon CPS Lounge Convention Center, Room 006A/B, River Level

Availability is on a first-come, first-serve basis to 25 photographers. Sign up now.

The sun can be far less intimidating to first-time subjects than flashes, strobes or even Speedlites. Join Canon Trainer Jon Lorentz to learn tips and tricks about shooting with the sun and working with your seniors on set.

10:00 AM - 11:30 AM

Stylized Family and Children Photography

Convention Center, Stars at Night Ballroom B1, Ballroom Level

Come and experience the style and skills that Kia Bondurant brings to her family and children portraiture. From providing creative sets and concepts, wardrobe ideas and innovative products, Kia does it like no other, and her clients love her for it! Take a glimpse into what you can really do for your business as Kia shares her style, her concepts, her innovation and yes, her competitive advantage. Register now!

Kia Bondurant, M.Photog.Cr.

10:00 AM - 11:30 AM

Photographing Architecture - Taking Your Images to the Next Level!

Convention Center, Stars at Night Ballroom B2 & B3, Ballroom Level

Architectural photography isn't like everything else. It takes a different perspective and vision to capture stunning images and breath-taking buildings. In this class, Randy Duinen shows you how to bring your architectural skills to a completely new level. Explore the differences in lighting residential and commercial buildings, and discuss the equipment you need to do both. Discuss how to shoot both interiors and exteriors, and the aspects that make the shot. Take advantage of Randy's insight and expertise as you discuss working with and marketing to this client base and discover how to earn more and more assignments. From the basics of lighting to Lightroom and Photoshop post-processing, it's all in here. Learn from one of the world's best! Register now!

Randy Van Duinen, M.Photog., M.Artist.Cr., CPP

10:00 AM - 11:30 AM

UNLEASH Your Inner Dog Photographer

Convention Center, Hemisfair Ballroom C3, Ballroom Level

Photographing our cuddly, canine family members is one of the fastest growing genres in photography – and no one does it better than Barbara Breitsameter. Listen as this Dog Whisperer shares her techniques for capturing compelling and timeless portraits of a family's Best Friend. She'll guide you not only in the technical skills, but explore creative and innovative ways to shoot the images you and your clients want. Barbara also delves into the "not so perfect" parts of pet photography, teaching you how to engage the pets as well as handle the unexpected – which is inevitable! You'll even learn the PPA resources available and hear about Barbara's journey in PPA IPC Print Competition. Balancing art with technique, creativity with talent, technical skills with the client experience – take your dog photography to the next level! Register now!

Barbara Breitsameter, M.Photog.Cr., CPP

10:00 AM - 11:30 AM

Shoot with Purpose

Convention Center, Hemisfair Ballroom C2, Ballroom Level

In this class Dan and Alex will open the floodgates to their brains and share their most useful insights on relevant senior portraiture. They'll break down how they've intentionally honed their style to appeal to both the selfie generation AND their parents. The McClanahan's will share how their images fuse the best of both sides of the industry divide: the new school style of authentic portraiture and the old school style of technical excellence. They'll take you deep into their image making process and show you how every photograph is intentionally constructed without looking contrived. Dan will share how he uses lighting, framing, and subject interaction to solve problems and create variety on senior shoots. The McClanahan's will also touch on their unique approach to business and share how they book all their dates without a model program or specific social media regimen, instead focusing on word-of-mouth and give-back marketing. Register now!

Alex McClanahan

Dan McClanahan , M.Photog.

10:00 AM - 11:30 AM

How to Double Your Income with Publishing

Convention Center, Room 303AB, Ballroom Level

Once upon a time, only the large photography giants could handle projects like yearbooks and program publishing. However, that was then and this is now! Discover how ANY photographer can not only compete in this space but also do it well. Thanks to the advent of the digital age – and the instruction of expert Roch Eshleman – you can win publishing contracts, increase your client base and watch your profits soar. So, don’t sit back and watch the big corporations do it all. Get your piece of the pie! Register now!

Roch Eshleman, Cr.Photog., CPP

10:00 AM - 11:30 AM

Unlocking Photoshop to Expand Your Creativity

Convention Center, Hemisfair Ballroom C1, Ballroom Level

If you're tired of weeding through hours of tutorials trying to find practical Photoshop techniques little known features, and hidden gems that are relevant in your work, then this class is for you. Geared towards intermediate to advanced Photoshop users, Adobe Digital Imaging Evangelist Julieanne Kost will spend 90-minutes demonstrating a combination of new features as well as time-tested techniques to help you gain efficiency and reach your creative vision. If you're looking to deepen your Photoshop skills and unlock the power of image editing to take your Photography to the next level, then this master class is for you. Register now!

Julieanne Kost

10:00 AM - 11:30 AM

Taking Your Drone Images Higher

Convention Center, Stars at Night Ballroom B4, Ballroom Level

Drone Zone programs are open to all badged attendees.

HDR, Panorama, how about HDR Panoramas, from the air! In this session, we will explore the more advanced shots that really get people's attention. You will learn techniques for capturing these multi-photo shots. Discover how to make your masterpieces in Adobe Lightroom and Photoshop. Colin Smith will share his workflow and tips that got one of his photos named as "Top 15 beautiful drone images of 2015" by Time Magazine.

Register for Imaging USA!

Colin Smith

10:45 AM - 11:45 AM

Coach’s Corner

Convention Center, Room 303C, Ballroom Level

Want help hitting a home run in the school, sports or event market? Meet with a professional coach at Imaging USA for some one-on-one time (10-minute sessions) to ask your questions and get advice on images, business and more. Sign up here.

Register for Imaging USA!

11:00 AM - 1:00 PM

Canon CPS Member Lounge

Convention Center, Room 006A/B, River Level

Pick-ups only.

11:30 AM - 3:30 PM

Imaging Expo - Day 3

Convention Center, Exhibit Hall 3 and 4, Main Lobby

Find big deals and drool over the industry's latest products, tools and technology in a tradeshow designed for pro photographers. Be sure to check out which companies are offering show specials by viewing their exhibitor profile on the mobile app or at ImagingUSA.org/Imaging-Expo!

Register for Imaging USA!

11:30 AM - 3:30 PM

International Photographic Exhibit

Convention Center, Inside the Imaging Expo, Halls 3 and 4, Main Lobby

Get inspired to try new techniques as you view thousands of award-winning images from around the world, featuring the 2016 PPA Loan and General Collections (Free and open to the public).

11:30 AM - 3:30 PM

IPC Mentor Sessions

Located Within the International Photographic Exhibit
Convention Center, Exhibit Hall 3 and 4, Street Level

What makes a photograph award-winning material? What does a judge look for in a PPA photography competition? Here's your chance to learn all that. PPA approved jurors will sit down with you in 15 minute sessions and look at your images, to give suggestions on creating images for competition. Sign up for your session: https://ppa.brownbookit.com/schedules/mentor

Please bring your images on a Laptop, tablet or physical prints (no phones). Register now!

11:30 AM - 3:30 PM

PRINT. For Success: Sales Training for Photographers

PRINT. For Success programs are open to all badged attendees.

Expo Floor, booth #1553

  • 11:45 – 12:15: Print and Album Sales with Emily and Steve Pogozelski (Finao)
  • 12:30 – 1:00: Print or Die! with Donna Cummings, CPP (Simply Color Lab)
  • 1:15 – 1:45: The Low Down on High-Volume Print Selling with Chris Garcia (Richmond Pro Lab)
  • 2:00 – 2:30: Selling Albums Through Storytelling with Julie Paisley (Miller's Professional Imaging)
  • 2:45 – 3:15: Making an Unforgettable Impression with Alexis Cuarezma (Bay Photo Lab)

Register for Imaging USA!

1:00 PM - 3:00 PM

CPP Exam

Convention Center, Room 008, River Level

Register for Imaging USA!

3:30 PM - 4:45 PM

Simple and Creative Ways to Work with Children

Convention Center, Stars at Night Ballroom B1, Ballroom Level

Little humans, aka children, can often present more challenges than any other subject! They say big things come in small packages and children's portraiture is no different! In this course, learn from photographer Alicia Adamopoulos, who not only knows photography but she knows kids! Throughout her career, she's learned many easy methods for engaging her younger clients – as well as their parents – to present award-winning, creative images. She'll share how she prepares for a session, the tools she uses and the little tweaks and tips that can be the difference between a delight and a disaster! Register now!

Alicia Adamopoulos

3:30 PM - 4:45 PM

Headshots 360

Convention Center, Stars at Night Ballroom B2 & B3, Ballroom Level

For this class at Imaging USA, Jim developed a whole new platform for shooting headshots from the ground up! Shooting within a rather small space, Jim will demonstrate how you can get multiple looks with a three-light set up moving just one light- keeping the model within his or her footprint. The 360 is derived from the camera revolving 360 degrees around the person, while your main lights remain static. With adjusting the output power on each light, and other slight variations, the differences between each look can be as dramatic as you like. This class will be all demonstrated via live demo, and it will be Jim's debut with Headshots 360!

Jim Ferrara, M.Photog., CPP

3:30 PM - 4:45 PM

Beyond Expectation: Leave Limitations Behind and Live Your Full Potential

Convention Center, Hemisfair Ballroom C2, Ballroom Level

Building a successful photography business takes hard work and all too often, you feel like the proverbial hamster on a wheel. Maybe your business isn't doing as well as you expected, or maybe you've met your expectations but feel you could do more. In this class, you'll burst out of the Zone of Expectations and move into the Zone of Possibilities! No, this isn't an inspirational, motivational presentation but a way to get you where you need – and WANT – to go! Jeffrey Shaw, with over 33 years' experience in the industry, gives you the practical, specific action steps you can apply to your business and your life. You'll discover what to do in your own studio so you can realize the freedom and financial results that you've been wanting. So step beyond your limits, beyond your expectations and discover what you can really do! Register now!

Jeffrey Shaw , Cr.Photog.

3:30 PM - 4:45 PM

Big Groups Don’t Have to be a Big Challenge

Convention Center, Room 303AB, Ballroom Level

Youth sports photography isn't about a parent with a good camera. In this course, you'll learn how it's really done. Instructors Dave Stock and Jamie House have collectively lit, posed, enhanced and printed over 25,000 team photos, including an 800+ member marching band! So they know what they're doing! Listen and learn as they share their tips and techniques – from posing all sized groups to lighting and capturing the shots, workflow to post processing, it's in here. You'll learn their Photo Day processes, enhancements they do before sending images to the lab, as well as even explore their methods for adding "virtual groups" to your product offering. Go beyond just "kids in jerseys" and discover how to really grow your business and maximize your profits! Register now!

Dave Stock , Cr.Photog., CPP

Jamie House, CPP

3:30 PM - 4:45 PM

Tweens and Teens, The New Genre. How to Capture Images That Sell!

Convention Center, Hemisfair Ballroom C3, Ballroom Level

Senior portraits is a tried-and-true market segment, but selling teen images is still a relatively new concept, making it a bit more challenging. To successfully capture and sell to the teen/tween market, you need to know how to pose and direct. You need to create and produce images that not only appeal to your subjects and their friends but also sell to the parents. Instructor Audrey Woulard shows you how to juggle all these balls and do it successfully! Learn how she creates poses that market your business and also make money. Discover how to walk the walk and talk the talk. Break down the how's and the why's, from start to finish. Arm yourself in the knowledge that keeps you relevant in the fleeting eyes of a teen and creates client satisfaction with the parents who hold the purse strings. Register now!

Audrey Woulard

3:30 PM - 4:45 PM

Master Posing to Flatter Everyone

Convention Center, Hemisfair Ballroom C1, Ballroom Level

Learn posing concepts and techniques to flatter everyone - women, curvy and full-figured subjects, men, couples and more. Feel confident to bring out the best in everyone who steps in front of your lens.

No one pose fits every person. Instead you must learn how your camera sees paired with other posing essentials and posing pitfalls to avoid. Photographer Lindsay Adler, author of "The Photographer's Guide to Posing", will dive in-depth into the ideas that unlocked the secrets of posing for her own photography. She will share these concepts in easy-to-understand fashion with great before/after photos, live demonstration and techniques that will transform how you pose. Register now!

Lindsay Adler, Cr.Photog.

5:00 PM - 6:15 PM

School Photography That’s Wow! Photography

Convention Center, Hemisfair Ballroom C2, Ballroom Level

Do you want to work less and make more money? Are you tired of brides who demand more and more while paying less and less? Is it getting harder and harder to differentiate yourself from the competition? Neal Freed and Bryan Blanken, partners in Freed Photography will show you how they expanded Freed Photography, one of the leading wedding and portrait studios in the Washington, DC area into the school market. How with their new approach to school photography, they have grown in 5 years from 1 school to over 100 schools. Register now!

Neal Freed

Bryan Blanken

5:15 PM - 6:30 PM

The $3000 Headshot

Convention Center, Hemisfair Ballroom C3, Ballroom Level

In this memorable and inspiring talk, Megan shares the life lessons that have shaped her business and created the success she has today. From her modest home studio, Megan comfortably charges 10 times the market rate for her sought-after headshots, resulting in sales that range from $1700-$6500. Learn how she does it and why pricing limitations are truly just in your imagination. Discover what it takes to build and deliver the kind of value your clients desire. Whether you do portraits or wedding, whether you're a novice or seasoned veteran, this is the jumpstart you need to catapult your brand – and your prices – to new heights. Passion, profit, pricing – it's all here! Register now!

Megan DiPiero

5:15 PM - 6:30 PM

On-The-Go Lighting

Convention Center, Stars at Night Ballroom B1, Ballroom Level

Learn the lighting technique that Wedding Photographer Extraordinaire, Dan Doke, uses in his portraits and events. Dan's expertise lies not just in his photography but in his desire to take his work to the next level. He's always thinking five steps ahead and in this class, he shares that process and his techniques with you! He'll demonstrate his lighting techniques for on-the-go weddings and portraits; he'll share his tool kit of lighting sources as you discover how he creates the dramatic, one-of-a-kind images his clients crave. In a live demonstration, see how he quickly poses and lights a couple under any time constraint. Discover how to be three dimensional and incorporate texture, drama and contrast. Learn how to make your images come alive – and all this can happen through easy light setups, both in the studio and on location. Create images that make you stand out from your competition! Register now!

Daniel Doke, M.Photog.Cr., CPP

5:15 PM - 6:30 PM

Getting, Creating and Selling Families

Convention Center, Stars at Night Ballroom B2 & B3, Ballroom Level

Family photography can be one of your most sustainable and profitable segments – easier and more profitable than even senior portraits! Discover what Gary and Pamela Box do to create amazing shoots – everything from their lighting and shooting techniques to how to convert it all into incredible sales. Learn how to capitalize on senior shoots and turn them into family orders. Discuss marketing techniques that get more families through your door. You'll even explore techniques for selling wall portraits that your clients will love. Capture the image, wow the customer, increase your sales – this is the way! Register now!

Gary Box, M.Photog.Cr., CPP

5:15 PM - 6:30 PM

Event Photography: The Whole Package

Convention Center, Room 303AB, Ballroom Level

Whether you're new to event photography or a seasoned veteran, this workshop gives you techniques and tips guaranteed to streamline your studio. Discuss simplified shooting methods that save time while you still capture the images you want. Explore lighting for both traditional and full-length green screens. You'll walk through workflow and post-processing, learning how to be more efficient and effective. Marion Hughes even shows you how to speed up your photography times by 50 percent! Do more, do it better and take less time – this is a magic formula you definitely want to know! Register now!

Marion Hughes

Jenny Rhea , Cr.Photog.

5:15 PM - 6:30 PM

Better Studio Sales Through Client Story with Melanie Anderson and Fundy

Convention Center, Hemisfair Ballroom C1, Ballroom Level

What if we could shoot less, cull less and process less, but deliver more while making more money? What if our clients valued printed products as much we do? If we change the way we think about how we shoot, how we speak to our clients, and how we communicate our value, we can have a happier, more prosperous business. Andrew Funderburg and Melanie Anderson will show you how focusing on getting your clients' stories in print, albums and wall art can increase your profits, cut your workflow and, even make you more fulfilled as a photographer. Register now!

Andrew Funderburg

5:15 PM - 6:30 PM

Aerial Drone Photography Tips, Tricks, and Inside Advice

Convention Center, Stars at Night Ballroom B4, Ballroom Level

Drone Zone programs are open to all badged attendees.

Just when you feel like you have mastered traditional photography skills, Randy and Stacy will give you a jump-start on entirely new artistic techniques using small drones to create fabulous aerial images.

Register for Imaging USA!

Randy Braun

Stacy Garlington

6:30 PM - 7:30 PM

PPA Award & Degree Ceremony

Convention Center, Lila Cockrell Theatre, Street Level

Join us to honor professional photography and the individuals who set themselves apart in the industry by earning PPA degrees and awards. Register now!

8:00 PM - 11:00 PM

Imaging USA Closing Party

Convention Center, Park/Tower View, Meeting Room Level

Wrap it all up and exchange info with the new friends you've made. Eat, drink and be merry as we celebrate the closing of another amazing Imaging. Admission is included with all-access badge. Tickets may be purchased at Imaging USA Registration. Register now!

 

 

ACI Bay Photo