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Be sure to check the Program page often, as we'll be adding classes throughout the summer!

Pre-convention
Imaging USA
Thursday, January 29, 2015
Time Class/Event Title Instructor
9:00 AM - 5:00 PM

The Beauty of Childhood

$129

Separate registration required for pre-convention classes.

Join master photographer and master artist, Ann Naugher, as she goes through her process of creating a timeless portrait. According to Ann, “Simplicity is elegant - you don't need much in the portrait.”
Using both Adobe Photoshop and Corel Painter, Ann will discuss the importance of lighting to create depth and mood. She’ll show you how a few well-employed elements can create a striking portrait - lighting, color harmony, composition and a child.

Watch along with Ann and learn how to:

  • Employ beautiful lighting to create depth and mood
  • Retouch and prepare a file in Adobe Photoshop & paint in Corel Painter
  • Finish with freehand artistic touches and choose the right printmaker and substrate

Ann Naugher, M.Photog.M.Artist, CPP

9:00 AM - 5:00 PM

The Secrets to Success When Turning Pro (Day 1)

$199 (for both days)

Separate registration required for pre-convention classes.

PPA master photographer, Steve Kozak, has helped many an amateur bridge the gap between their passion and their profession. To mix things up this time, he's bringing along Britney Fullgraf to share her specialty in helping photographers run a boutique studio. Together, this dynamic duo has the experience and skills to help you jumpstart your business.

Master the fundamentals as they discuss the elements of lighting—metering, flash photography, natural light and proper exposure. Delve into studio lighting, lighting patterns and various setups that you'll use time and time again. Examine the posing and composition techniques guaranteed to make your clients look their best every time.

From there, move on to how to actually run your photography business. Steve and Britney will discuss marketing, examine who your target client is and how you find those clients. Tackle pricing strategies and learn how to value your work and yourself.

If you're serious about getting serious about photography, this class tells you how to turn your photography into profits!

Steve Kozak, M.Photog.Cr., CPP

Britney Fullgraf, Cr.Photog., CPP

9:00 AM - 5:00 PM

Certification Preparation Class A (Day 1)

$299 (for all 3 days)

Separate registration required for pre-convention classes.

Planning to take the Certified Professional Photographer (CPP) exam? Before you do, why not take this 3-day intensive class, covering all the technical topics on the exam? You'll gain a better technical knowledge of photography, which probably means a more peaceful sleep before the exam!

This Certification Prep Class isn't for the faint of heart– it's an in-depth study of the technical side of photography almost equivalent to a semester of college! You'll work hard and study hard, but you'll also walk away a more polished, knowledgeable, confident professional. Topics include:

  • The Inverse Square Law, Filter Factors, Bellows Factor
  • Lenses and Filters
  • Color Theory and H&D Curves
  • Lighting Ratios, Corrective Lighting and Posing, Depth of Field, Angle of View
  • The Zone System (and how it helps you understand the digital histogram)
  • Difference between a Bit, a Byte and Bit Depth
  • And much more – You can even choose to take the CPP exam directly after the class while the information is fresh in your mind!

See why we say it's tough work but worth it? Register today to cram for your exam!

9:00 AM - 5:00 PM

Certification Preparation Class B (Day 1)

$299 (for all 3 days)

Separate registration required for pre-convention classes.

Planning to take the Certified Professional Photographer (CPP) exam? Before you do, why not take this 3-day intensive class, covering all the technical topics on the exam? You'll gain a better technical knowledge of photography, which probably means a more peaceful sleep before the exam!

This Certification Prep Class isn't for the faint of heart– it's an in-depth study of the technical side of photography almost equivalent to a semester of college! You'll work hard and study hard, but you'll also walk away a more polished, knowledgeable, confident professional. Topics include:

  • The Inverse Square Law, Filter Factors, Bellows Factor
  • Lenses and Filters
  • Color Theory and H&D Curves
  • Lighting Ratios, Corrective Lighting and Posing, Depth of Field, Angle of View
  • The Zone System (and how it helps you understand the digital histogram)
  • Difference between a Bit, a Byte and Bit Depth
  • And much more – You can even choose to take the CPP exam directly after the class while the information is fresh in your mind!

See why we say it's tough work but worth it? Register today to cram for your exam!

9:00 AM - 5:00 PM

Business Basics Workshop for Portrait Photographers (Day 1)

$249 (for both days)

+ bring a guest from your studio for $149

Separate registration required for pre-convention classes.

Just starting your photography business? Making the jump from part to full-time? Then this is the workshop for you!

In this intimate setting (exclusive to PPA members!), you'll assess the competitive portrait landscape and acquire those necessary, but too often avoided, business skills. You'll learn the financial, tax and legal requirements of running your business, so that you are confident and legally compliant. This is not your cookie-cutter course: it's a program that was specifically developed for photographers. And it has been proven to make significant and positive impact in the participants' bottom line!

  • You'll be able to choose a business model that's the best fit for your studio
  • You'll evaluate your business strengths, customer needs, and the market's competitive dynamics to create a profitable pricing structure.
  • You'll compare your studio's numbers with industry averages and the best performing studios.
  • You'll put a plan in motion to take your business to the next level.

Utilizing PPA's Benchmark survey, you'll learn industry standards that will help you understand your studio's numbers, and identify the changes you need to make to be more profitable.

It all adds up to making smarter decisions for your long-term success and putting a plan in motion to make your business thrive. Let's bring those clients to your door!

Business Basics for Portrait Photographers is brought to you by PPA's Business Services—the foremost authority on business education. Our instructors, one a photographer operating a profitable studio, and the other, PPA's own Bridget Jackson, a CPA who has worked with hundreds of studios, will team up to present you with the most comprehensive workshop in the industry.

Be sure to join PPA prior to registering. This exclusive workshop is only available to members!

Ann Monteith, M.Photog.Hon.M.Photog.Cr., CPP, ABI,API,A-ASP

9:00 AM - 5:00 PM

Business Breakthroughs Workshop (Day 1)

$944 (for all 3 days)

+ bring a guest from your studio for $349 

Separate registration required for pre-convention classes.

If you're a PPA member with an established studio grossing at least $20,000 in annual sales, then the Business Breakthroughs workshop is designed just for you.

It's three days of in-depth instruction focusing on business and financial management, the how-to's of effective branding, targeting, and marketing and techniques for maximizing sales.

PPA, the foremost authority on business education, understands the unique needs of your studio. Our knowledgeable experts will connect with you individually on the phone and in-person. Prior to the workshop, a PPA's own Bridget Jackson, a CPA who has worked with hundreds of studios, will speak with you over the phone and help you develop a custom financial plan. During the workshop, you'll engage in an hour-long private consultation with a PPA mentor to scope your business and marketing strategy.

It's your chance to address your most pressing issues and areas of concern, get questions answered, develop priorities, and identify actions to launch your business to the next level.

Be sure to join PPA prior to registering. This exclusive workshop is only available to members!

Allison Tyler Jones, CPP

9:00 AM - 5:00 PM

$1,000 an Hour from School Photography. It’s Elementary!

$129

Separate registration required for pre-convention classes.

Welcome to the Quick Start Program for Underclass School Photography! During this workshop, veteran photographer Chris Wunder, the “WunderKind” of school photography, gives you everything you need to know to break open this lucrative, high volume market segment.

Discover how to prospect for business, tried-and-true sales techniques, the bid submission process as well as marketing strategies sure to help you book locals schools. Explore various portrait packages and learn the ones that yield the best sales and profit margins. Learn pricing strategies and gain a strong understanding of the services schools want and expect, and how to deliver them.

Chris has discovered the secrets of making this niche work for him, staying profitable and staying in demand. Find out how you can too – if you ever wanted to make $1,000 an hour on a pretty September day, then you must take this class! 

Chris Wunder, Cr.Photog.

Friday, January 30, 2015
Time Class/Event Title Instructor
9:00 AM - 5:00 PM

If You Don’t Get Layers, Get Lightroom!

$129

Separate registration required for pre-convention classes.

Marty Grivjack knows Lightroom, and after this workshop, so will you! Hear from one of the best in the world of photography editing and digital technology as he takes you through the world of Adobe Lightroom, revealing all the “must-know” secrets!

Learn how to master the Tool Strip and use Lightroom to edit 95% of your images. Explore catalogs, image storage management and photo backup strategies so that you’ve got everything you need at your fingertips. Discover how you can find any image, any time, by using keywords and collections. Marty not only gives you the editing tools and techniques you need, but he’ll teach you how to minimize your editing time while maximizing your results and finished product!

Learn why you will love Lightroom! 

Marty Grivjack, Cr.Photog.

9:00 AM - 5:00 PM

The Secrets to Success When Turning Pro (Day 2)

$199 (for both days)

Separate registration required for pre-convention classes.

PPA master photographer, Steve Kozak, has helped many an amateur bridge the gap between their passion and their profession. To mix things up this time, he's bringing along Britney Fullgraf to share her specialty in helping photographers run a boutique studio. Together, this dynamic duo has the experience and skills to help you jumpstart your business.

Master the fundamentals as they discuss the elements of lighting—metering, flash photography, natural light and proper exposure. Delve into studio lighting, lighting patterns and various setups that you'll use time and time again. Examine the posing and composition techniques guaranteed to make your clients look their best every time.

From there, move on to how to actually run your photography business. Steve and Britney will discuss marketing, examine who your target client is and how you find those clients. Tackle pricing strategies and learn how to value your work and yourself.

If you're serious about getting serious about photography, this class tells you how to turn your photography into profits!

Britney Fullgraf, Cr.Photog., CPP

Steve Kozak, M.Photog.Cr., CPP

9:00 AM - 5:00 PM

Certification Preparation Class A (Day 2)

$299 (for all 3 days)

Separate registration required for pre-convention classes.

Planning to take the Certified Professional Photographer (CPP) exam? Before you do, why not take this 3-day intensive class, covering all the technical topics on the exam? You'll gain a better technical knowledge of photography, which probably means a more peaceful sleep before the exam!

This Certification Prep Class isn't for the faint of heart– it's an in-depth study of the technical side of photography almost equivalent to a semester of college! You'll work hard and study hard, but you'll also walk away a more polished, knowledgeable, confident professional. Topics include:

  • The Inverse Square Law, Filter Factors, Bellows Factor
  • Lenses and Filters
  • Color Theory and H&D Curves
  • Lighting Ratios, Corrective Lighting and Posing, Depth of Field, Angle of View
  • The Zone System (and how it helps you understand the digital histogram)
  • Difference between a Bit, a Byte and Bit Depth
  • And much more – You can even choose to take the CPP exam directly after the class while the information is fresh in your mind!

See why we say it's tough work but worth it? Register today to cram for your exam!

9:00 AM - 5:00 PM

Certification Preparation Class B (Day 2)

$299 (for all 3 days)

Separate registration required for pre-convention classes.

Planning to take the Certified Professional Photographer (CPP) exam? Before you do, why not take this 3-day intensive class, covering all the technical topics on the exam? You'll gain a better technical knowledge of photography, which probably means a more peaceful sleep before the exam!

This Certification Prep Class isn't for the faint of heart– it's an in-depth study of the technical side of photography almost equivalent to a semester of college! You'll work hard and study hard, but you'll also walk away a more polished, knowledgeable, confident professional. Topics include:

  • The Inverse Square Law, Filter Factors, Bellows Factor
  • Lenses and Filters
  • Color Theory and H&D Curves
  • Lighting Ratios, Corrective Lighting and Posing, Depth of Field, Angle of View
  • The Zone System (and how it helps you understand the digital histogram)
  • Difference between a Bit, a Byte and Bit Depth
  • And much more – You can even choose to take the CPP exam directly after the class while the information is fresh in your mind!

See why we say it's tough work but worth it? Register today to cram for your exam!

9:00 AM - 5:00 PM

Business Basics Workshop for Portrait Photographers (Day 2)

$249 (for both days)

+ bring a guest from your studio for $149

Separate registration required for pre-convention classes.

Just starting your photography business? Making the jump from part to full-time? Then this is the workshop for you!

In this intimate setting (exclusive to PPA members!), you'll assess the competitive portrait landscape and acquire those necessary, but too often avoided, business skills. You'll learn the financial, tax and legal requirements of running your business, so that you are confident and legally compliant. This is not your cookie-cutter course: it's a program that was specifically developed for photographers. And it has been proven to make significant and positive impact in the participants' bottom line!

  • You'll be able to choose a business model that's the best fit for your studio
  • You'll evaluate your business strengths, customer needs, and the market's competitive dynamics to create a profitable pricing structure.
  • You'll compare your studio's numbers with industry averages and the best performing studios.
  • You'll put a plan in motion to take your business to the next level.

Utilizing PPA's Benchmark survey, you'll learn industry standards that will help you understand your studio's numbers, and identify the changes you need to make to be more profitable.

It all adds up to making smarter decisions for your long-term success and putting a plan in motion to make your business thrive. Let's bring those clients to your door!

Business Basics for Portrait Photographers is brought to you by PPA's Business Services—the foremost authority on business education. Our instructors, one a photographer operating a profitable studio, and the other, PPA's own Bridget Jackson, a CPA who has worked with hundreds of studios, will team up to present you with the most comprehensive workshop in the industry.

Be sure to join PPA prior to registering. This exclusive workshop is only available to members!
 

Ann Monteith, M.Photog.Hon.M.Photog.Cr., CPP, ABI,API,A-ASP

9:00 AM - 5:00 PM

Business Breakthroughs Workshop (Day 2)

$944 (for all 3 days)

+ bring a guest from your studio for $349 

Separate registration required for pre-convention classes.

If you're a PPA member with an established studio grossing at least $20,000 in annual sales, then the Business Breakthroughs workshop is designed just for you.

It's three days of in-depth instruction focusing on business and financial management, the how-to's of effective branding, targeting, and marketing and techniques for maximizing sales.

PPA, the foremost authority on business education, understands the unique needs of your studio. Our knowledgeable experts will connect with you individually on the phone and in-person. Prior to the workshop, a PPA's own Bridget Jackson, a CPA who has worked with hundreds of studios, will speak with you over the phone and help you develop a custom financial plan. During the workshop, you'll engage in an hour-long private consultation with a PPA mentor to scope your business and marketing strategy.

It's your chance to address your most pressing issues and areas of concern, get questions answered, develop priorities, and identify actions to launch your business to the next level.

Be sure to join PPA prior to registering. This exclusive workshop is only available to members!

Allison Tyler Jones, CPP

Saturday, January 31, 2015
Time Class/Event Title Instructor
9:00 AM - 5:00 PM

Photoshop For Portrait Photographers ONLY!

$129

Separate registration required for pre-convention classes.

Your portraits might be good... they may even be great… but after this class, they’ll be breathtaking!

Learn Photoshop as you’ve never learned it before when digital guru and expert photographer Don Emmerich teaches you the tips and tricks you need to breathe new life into your art. 

Discuss how to create a more stylized look and incorporate sophisticated retouching techniques. Learn how to handle image processing and editing in a more effective and efficient way. Discover how to create a photo composite so compelling it will practically sell itself. Explore why Lightroom is your friend, not your foe.

If you are a portrait photographer, you need this class!

Don Emmerich, M.Photog.M.Artist.MEI.Cr., API, F-ASP

9:00 AM - 11:00 AM

Hands On Photography: Boom! Big Modifier Lighting (Session Time 1)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

In this class, Dan Rowe gives you his go-to lighting setups that work each time, every time. Dan gets right to the point, sharing his on-location and studio lighting methods, using large modifiers.

As Dan shows you, this type of lighting will give your subjects a unique, yet still forgiving look that will set you apart from others in your industry. So, get ready to learn…

  • Dan’s tried and true two-light setup
  • Why you need to have assistants on location. Yes, you do!
  • How bringing light in from unique places allows you to create beautiful images and use interesting posing
  • How to use your lights to create fascinating backgrounds

Kickers, strips, modifiers and more – watch and learn as Dan brings down the Boom!

Dan Rowe

9:00 AM - 5:00 PM

Who’s Upside Down; Us, or the Bats?

$129

Separate registration required for pre-convention classes.

World-renowned photographer Tim Flach gives you a glimpse of his world and his work as he discusses and explores the relationships between people and animals. Listen as Tim delves into his own career images, discussing how we see and shape animals in our world – and how this impacts how we portray their meaning and importance in our images. 
This is a rare opportunity to see a legend in his own time. Don’t miss out! 

Tim Flach

1:00 PM - 3:00 PM

Hands on Photography: Boom! Big Modifier Lighting (Session Time 2)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

In this class, Dan Rowe gives you his go-to lighting setups that work each time, every time. Dan gets right to the point, sharing his on-location and studio lighting methods, using large modifiers.

As Dan shows you, this type of lighting will give your subjects a unique, yet still forgiving look that will set you apart from others in your industry. So, get ready to learn…

  • Dan’s tried and true two-light setup
  • Why you need to have assistants on location. Yes, you do!
  • How bringing light in from unique places allows you to create beautiful images and use interesting posing
  • How to use your lights to create fascinating backgrounds

Kickers, strips, modifiers and more – watch and learn as Dan brings down the Boom!

Dan Rowe

4:00 PM - 6:00 PM

Hands on Photography: Boom! Big Modifier Lighting (Session Time 3)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

In this class, Dan Rowe gives you his go-to lighting setups that work each time, every time. Dan gets right to the point, sharing his on-location and studio lighting methods, using large modifiers.

As Dan shows you, this type of lighting will give your subjects a unique, yet still forgiving look that will set you apart from others in your industry. So, get ready to learn…

  • Dan’s tried and true two-light setup
  • Why you need to have assistants on location. Yes, you do!
  • How bringing light in from unique places allows you to create beautiful images and use interesting posing
  • How to use your lights to create fascinating backgrounds

Kickers, strips, modifiers and more – watch and learn as Dan brings down the Boom!

Dan Rowe

9:00 AM - 11:00 AM

Hands On Photography: Rewarding with Relationships: Let’s Get Personal (Session Time 1)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

These days, relationship marketing has changed! It’s about who you know, it’s about their trust in you, it’s about establishing personal relationships in a mass market type of world, it’s about social media and understanding its impact. It’s like a multi-vitamin that has 21 things all packed in one bottle! 

In this class, hear from marketing guru John Pyle as he shares his secrets for successful relationship marketing. Hear how he has built his extremely successful senior business, how he has used social media to do this, and how the experience he provides for his clients surpasses any his competitors can offer. 

You'll discuss…

  • Defining your target client
  • Creating a desirable – and exclusive – brand that IS you and your business
  • Learning to speak the language of your clients; hear how John deals with teens every day and how his communications appeal to that audience
  • Creating a personal reward system that generates true and valuable relationships – keeping you and your clients happy!

John Pyle has developed and cultivated the relationships to keep his phone ringing all year long. Find out how he has done it – and how you can too!

John Pyle

9:00 AM - 11:00 AM

Hands On Children’s Photography (Session Time 1)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

In this class, instructor and studio owner extraordinaire Tanja Melone demystifies how to work with children as well as their parents, and capture the photos that everyone wants. 

With an ease and style that’s all her own, Tanja shows you how she works with her smaller clients to make them feel comfortable, let them have fun and get the natural expressions that every parent wants to see. Learn how to coax and evoke those smiles, serious gazes and thoughtful looks that make for the best portraits. Discover how to get the right poses without making your clients look like they’re posing. 

You’ll also explore every photographer’s best friend – lighting – and examine the different set ups and techniques that Tanja uses to capture the amazing images her clients love. From heartfelt and tender, thoughtful and serious, to zany and fun – learn how to do it all and create the portraits that keep sales up and clients coming back for more!

Tanja Melone

1:00 PM - 3:00 PM

Hands On Children’s Photography (Session Time 2)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

In this class, instructor and studio owner extraordinaire Tanja Melone demystifies how to work with children as well as their parents, and capture the photos that everyone wants. 

With an ease and style that’s all her own, Tanja shows you how she works with her smaller clients to make them feel comfortable, let them have fun and get the natural expressions that every parent wants to see. Learn how to coax and evoke those smiles, serious gazes and thoughtful looks that make for the best portraits. Discover how to get the right poses without making your clients look like they’re posing. 

You’ll also explore every photographer’s best friend – lighting – and examine the different set ups and techniques that Tanja uses to capture the amazing images her clients love. From heartfelt and tender, thoughtful and serious, to zany and fun – learn how to do it all and create the portraits that keep sales up and clients coming back for more!

Tanja Melone

4:00 PM - 6:00 PM

Hands On Children’s Photography (Session Time 3)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

In this class, instructor and studio owner extraordinaire Tanja Melone demystifies how to work with children as well as their parents, and capture the photos that everyone wants. 

With an ease and style that’s all her own, Tanja shows you how she works with her smaller clients to make them feel comfortable, let them have fun and get the natural expressions that every parent wants to see. Learn how to coax and evoke those smiles, serious gazes and thoughtful looks that make for the best portraits. Discover how to get the right poses without making your clients look like they’re posing. 

You’ll also explore every photographer’s best friend – lighting – and examine the different set ups and techniques that Tanja uses to capture the amazing images her clients love. From heartfelt and tender, thoughtful and serious, to zany and fun – learn how to do it all and create the portraits that keep sales up and clients coming back for more!

Tanja Melone

9:00 AM - 11:00 AM

Hands On Photography: Relevant Senior Portraiture (Session Time 1)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

In this interactive class, Dan and Alex McClanahan will show you how they photograph Seniors on location. Forget about your studio set ups and the boring backdrops; it’s time to create portraits that really showcase this milestone moment!

Learn how to scout the best location, find great light and interesting backgrounds. Explore how to blend strobe and constant light for the perfect result. Dan and Alex also share how they interact with their clients to establish rapport and a level of comfort; this will help you capture the emotion and expression you want, while your subjects still look natural. You’ll also discuss the poses that work well and how to not just take a picture but tell a story with your image. 

Dan and Alex have a unique, quirky style that allows them and their clients to have fun, yet still apply the technical knowledge that results in outstanding images. Learn how you can do it too! 

Dan and Alex McClanahan, M.Photog.

1:00 PM - 3:00 PM

Hands On Photography: Relevant Senior Portraiture (Session Time 2)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

In this interactive class, Dan and Alex McClanahan will show you how they photograph Seniors on location. Forget about your studio set ups and the boring backdrops; it’s time to create portraits that really showcase this milestone moment!

Learn how to scout the best location, find great light and interesting backgrounds. Explore how to blend strobe and constant light for the perfect result. Dan and Alex also share how they interact with their clients to establish rapport and a level of comfort; this will help you capture the emotion and expression you want, while your subjects still look natural. You’ll also discuss the poses that work well and how to not just take a picture but tell a story with your image. 

Dan and Alex have a unique, quirky style that allows them and their clients to have fun, yet still apply the technical knowledge that results in outstanding images. Learn how you can do it too! 

Dan and Alex McClanahan, M.Photog.

4:00 PM - 6:00 PM

Hands On Photography: Relevant Senior Portraiture (Session Time 3)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

In this interactive class, Dan and Alex McClanahan will show you how they photograph Seniors on location. Forget about your studio set ups and the boring backdrops; it’s time to create portraits that really showcase this milestone moment!

Learn how to scout the best location, find great light and interesting backgrounds. Explore how to blend strobe and constant light for the perfect result. Dan and Alex also share how they interact with their clients to establish rapport and a level of comfort; this will help you capture the emotion and expression you want, while your subjects still look natural. You’ll also discuss the poses that work well and how to not just take a picture but tell a story with your image. 

Dan and Alex have a unique, quirky style that allows them and their clients to have fun, yet still apply the technical knowledge that results in outstanding images. Learn how you can do it too! 

Dan and Alex McClanahan, M.Photog.

1:00 PM - 3:00 PM

Hands On Photography: Rewarding with Relationships: Let’s Get Personal (Session Time 2)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

These days, relationship marketing has changed! It’s about who you know, it’s about their trust in you, it’s about establishing personal relationships in a mass market type of world, it’s about social media and understanding its impact. It’s like a multi-vitamin that has 21 things all packed in one bottle! 

In this class, hear from marketing guru John Pyle as he shares his secrets for successful relationship marketing. Hear how he has built his extremely successful senior business, how he has used social media to do this, and how the experience he provides for his clients surpasses any his competitors can offer. 

You'll discuss…

  • Defining your target client
  • Creating a desirable – and exclusive – brand that IS you and your business
  • Learning to speak the language of your clients; hear how John deals with teens every day and how his communications appeal to that audience
  • Creating a personal reward system that generates true and valuable relationships – keeping you and your clients happy!

John Pyle has developed and cultivated the relationships to keep his phone ringing all year long. Find out how he has done it – and how you can too!

John Pyle

4:00 PM - 6:00 PM

Hands On Photography: Rewarding with Relationships: Let’s Get Personal (Session Time 3)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

These days, relationship marketing has changed! It’s about who you know, it’s about their trust in you, it’s about establishing personal relationships in a mass market type of world, it’s about social media and understanding its impact. It’s like a multi-vitamin that has 21 things all packed in one bottle! 

In this class, hear from marketing guru John Pyle as he shares his secrets for successful relationship marketing. Hear how he has built his extremely successful senior business, how he has used social media to do this, and how the experience he provides for his clients surpasses any his competitors can offer. 

You'll discuss…

  • Defining your target client
  • Creating a desirable – and exclusive – brand that IS you and your business
  • Learning to speak the language of your clients; hear how John deals with teens every day and how his communications appeal to that audience
  • Creating a personal reward system that generates true and valuable relationships – keeping you and your clients happy!

John Pyle has developed and cultivated the relationships to keep his phone ringing all year long. Find out how he has done it – and how you can too!

John Pyle

9:00 AM - 5:00 PM

The Complete Digital Photography Process

$129

Separate registration required for pre-convention classes.

Talk to any photographer who's been in the industry a while and you'll hear the same message: Technology has impacted every aspect of the business. In this class, PPA Master Photographer and digital expert, Jim DiVitale, covers the process of digital photography from A to Z.

Explore everything from the proper exposure to file archiving. Delve into Raw capture, tethered shooting and color management techniques. Whether it's client communication, workflow processes or archiving, this class enables you to dominate the world of digital photography. Seriously, if it has to do with digital photography, Jim is your guy!

Jim DiVitale, M.Photog.MEI.Cr., API, F-ASP

9:00 AM - 11:00 AM

Hands On Photography: Natural Light Portraiture (Session Time 1)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

Award-winning photographer, Carl Caylor, gives you the opportunity to get hands-on as you discover how to create portrait-caliber lighting using the natural light around you.  

Carl will go over the exposure and how to manage it on each and every shot. Discover the emotional value of lighting forms and how you can bring drama and depth to your images through your mastery of lighting.

And that's not all! Learn and explore concepts such as:

  • Patterns of portrait lighting
  • Light rhythms
  • Using light as a compositional tool

Carl's coaching and expertise will permanently change how you view and use natural light—an opportunity you won't want to miss!

Carl Caylor, M.Photog.Cr., CPP

1:00 PM - 3:00 PM

Hands On Photography: Natural Light Portraiture (Session Time 2)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

Award-winning photographer, Carl Caylor, gives you the opportunity to get hands-on as you discover how to create portrait-caliber lighting using the natural light around you.  

Carl will go over the exposure and how to manage it on each and every shot. Discover the emotional value of lighting forms and how you can bring drama and depth to your images through your mastery of lighting.

And that's not all! Learn and explore concepts such as:

  • Patterns of portrait lighting
  • Light rhythms
  • Using light as a compositional tool

Carl's coaching and expertise will permanently change how you view and use natural light—an opportunity you won't want to miss!

Carl Caylor, M.Photog.Cr., CPP

4:00 PM - 6:00 PM

Hands On Photography: Natural Light Portraiture (Session Time 3)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

Award-winning photographer, Carl Caylor, gives you the opportunity to get hands-on as you discover how to create portrait-caliber lighting using the natural light around you.  

Carl will go over the exposure and how to manage it on each and every shot. Discover the emotional value of lighting forms and how you can bring drama and depth to your images through your mastery of lighting.

And that's not all! Learn and explore concepts such as:

  • Patterns of portrait lighting
  • Light rhythms
  • Using light as a compositional tool

Carl's coaching and expertise will permanently change how you view and use natural light—an opportunity you won't want to miss!

Carl Caylor, M.Photog.Cr., CPP

9:00 AM - 11:00 AM

Hands On Photography: The Power of Light (Session Time 1)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

Understanding and controlling light quality is at the core of all of Tony Corbell's presentations. You will take a look at some of Tony's most effective and successful pictures and learn how to see a unique perspective and not be afraid to push the limits of your experience and talents.

Tony will discuss all types of lighting tools and applications in depth. Lighting tools include portable flash, studio strobes, sunlight and ambient light. Lighting applications include additive, subtractive, reflective and transmission. Tony will also discuss Light Quality as well as Light Quantity and how Light Direction plays a significant role in the resulting mood of an image.

Tony Corbell, Cr.Photog., API

1:00 PM - 3:00 PM

Hands On Photography: The Power of Light (Session Time 2)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

Understanding and controlling light quality is at the core of all of Tony Corbell's presentations. You will take a look at some of Tony's most effective and successful pictures and learn how to see a unique perspective and not be afraid to push the limits of your experience and talents.

Tony will discuss all types of lighting tools and applications in depth. Lighting tools include portable flash, studio strobes, sunlight and ambient light. Lighting applications include additive, subtractive, reflective and transmission. Tony will also discuss Light Quality as well as Light Quantity and how Light Direction plays a significant role in the resulting mood of an image.

Tony Corbell, Cr.Photog., API

4:00 PM - 6:00 PM

Hands On Photography: The Power of Light (Session Time 3)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

Understanding and controlling light quality is at the core of all of Tony Corbell's presentations. You will take a look at some of Tony's most effective and successful pictures and learn how to see a unique perspective and not be afraid to push the limits of your experience and talents.

Tony will discuss all types of lighting tools and applications in depth. Lighting tools include portable flash, studio strobes, sunlight and ambient light. Lighting applications include additive, subtractive, reflective and transmission. Tony will also discuss Light Quality as well as Light Quantity and how Light Direction plays a significant role in the resulting mood of an image.

Tony Corbell, Cr.Photog., API

9:00 AM - 5:00 PM

Certification Preparation Class A (Day 3)

$299 (for all 3 days)

Separate registration required for pre-convention classes.

Planning to take the Certified Professional Photographer (CPP) exam? Before you do, why not take this 3-day intensive class, covering all the technical topics on the exam? You'll gain a better technical knowledge of photography, which probably means a more peaceful sleep before the exam!

This Certification Prep Class isn't for the faint of heart– it's an in-depth study of the technical side of photography almost equivalent to a semester of college! You'll work hard and study hard, but you'll also walk away a more polished, knowledgeable, confident professional. Topics include:

  • The Inverse Square Law, Filter Factors, Bellows Factor
  • Lenses and Filters
  • Color Theory and H&D Curves
  • Lighting Ratios, Corrective Lighting and Posing, Depth of Field, Angle of View
  • The Zone System (and how it helps you understand the digital histogram)
  • Difference between a Bit, a Byte and Bit Depth
  • And much more – You can even choose to take the CPP exam directly after the class while the information is fresh in your mind!

See why we say it's tough work but worth it? Register today to cram for your exam!

9:00 AM - 11:00 AM

Hands On Photography: Things I Learned the Hard Way (So You Don’t Have To) (Session Time 1)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

If you’ve ever photographed a wedding, or plan to photograph a wedding, then this class is a must-have! In 2015, expert photographer Ryan Brenizer will shoot his 500th wedding, so he’s tailored this class to speak to a younger, less wise, less experienced version of himself – Ryan Brenizer, 400 weddings ago, and all the photographers like him, just starting out. 

Learn the pitfalls and landmines that Ryan has encountered, the ways to avoid them and the lessons learned from all his experiences. This is truly a unique opportunity to see who you can be and what you can do—Ryan’s tips allow you to carve out the best path to get there. 

Ryan Brenizer

9:00 AM - 5:00 PM

Sports Photography- It’s Time to Make Some Money!!

$129

Separate registration required for pre-convention classes.

In this course, Jeff Gump shows you how he has taken his business to the big time! Spend the day learning everything you need to know about high volume sports photography and what it can do for your business and your career. Jeff isn’t here to help you add a little cash flow – his goal is to introduce you to a whole new level of professional and financial success!

Learn how to market your sports photography, and what to say to the right people. Discover how to play the numbers game, so that your pricing, your commissions and your profits work, yet you still bring value to your clients. Examine how to handle the photo day, so that it’s fun, professional and effective – and discuss the workflow processes so that you’re truly working smarter, not harder.

This is one day that can change your present and your future in one fell swoop! 

Jeff Gump

1:00 PM - 3:00 PM

Hands On Photography: Things I Learned the Hard Way (So You Don’t Have To) (Session Time 2)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

If you’ve ever photographed a wedding, or plan to photograph a wedding, then this class is a must-have! In 2015, expert photographer Ryan Brenizer will shoot his 500th wedding, so he’s tailored this class to speak to a younger, less wise, less experienced version of himself – Ryan Brenizer, 400 weddings ago, and all the photographers like him, just starting out. 

Learn the pitfalls and landmines that Ryan has encountered, the ways to avoid them and the lessons learned from all his experiences. This is truly a unique opportunity to see who you can be and what you can do—Ryan’s tips allow you to carve out the best path to get there. 

Ryan Brenizer

4:00 PM - 6:00 PM

Hands On Photography: Things I Learned the Hard Way (So You Don’t Have To) (Session Time 3)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

If you’ve ever photographed a wedding, or plan to photograph a wedding, then this class is a must-have! In 2015, expert photographer Ryan Brenizer will shoot his 500th wedding, so he’s tailored this class to speak to a younger, less wise, less experienced version of himself – Ryan Brenizer, 400 weddings ago, and all the photographers like him, just starting out. 

Learn the pitfalls and landmines that Ryan has encountered, the ways to avoid them and the lessons learned from all his experiences. This is truly a unique opportunity to see who you can be and what you can do—Ryan’s tips allow you to carve out the best path to get there. 

Ryan Brenizer

9:00 AM - 5:00 PM

Certification Preparation Class B (Day 3)

$299 (for all 3 days)

Separate registration required for pre-convention classes.

Planning to take the Certified Professional Photographer (CPP) exam? Before you do, why not take this 3-day intensive class, covering all the technical topics on the exam? You'll gain a better technical knowledge of photography, which probably means a more peaceful sleep before the exam!

This Certification Prep Class isn't for the faint of heart– it's an in-depth study of the technical side of photography almost equivalent to a semester of college! You'll work hard and study hard, but you'll also walk away a more polished, knowledgeable, confident professional. Topics include:

  • The Inverse Square Law, Filter Factors, Bellows Factor
  • Lenses and Filters
  • Color Theory and H&D Curves
  • Lighting Ratios, Corrective Lighting and Posing, Depth of Field, Angle of View
  • The Zone System (and how it helps you understand the digital histogram)
  • Difference between a Bit, a Byte and Bit Depth
  • And much more – You can even choose to take the CPP exam directly after the class while the information is fresh in your mind!

See why we say it's tough work but worth it? Register today to cram for your exam!

9:00 AM - 5:00 PM

Super Fast Lightroom Workflow From Start to Finish

$129

Separate registration required for pre-convention classes.

You’re a photographer, not a programmer, so why are you in front of your computer more than you’re behind the camera lens? Too often, too many photographers find themselves in the same position, but Adam Hunter is here to change that. He’s perfected it down to a science, maintaining a 24-hour turnaround time for his clients, even in the face of 10+ senior sessions daily! 

Discover how you can speed up your image processing and still maintain the high quality and creativity that your clients demand. Learn the magic of Adobe Ligthroom – the industry standard software for editing and post processing. You’ll explore how to use Lightroom catalogs; sort out inferior images in seconds; retouch and create incredible effects; automate your RAW to JPEG conversion process; back up files and never lose a session again – and that’s just the beginning! 

From start to finish, learn how to edit sessions in record time. Get out of the office and back behind the lens! 

Adam Hunter, M.Photog.Cr., CPP

9:00 AM - 11:00 AM

Hands On Photography: Images that Speak (Session Time 1)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

This presentation is a don’t-miss opportunity as you actually get to watch Tim create the iconic “Walden Relationship Black & White” studio portrait!  

Watch closely as Tim captures a family portrait, then breaks it down to illuminate and feature various relationships within the family. Learn how Tim creates “emotionally rich” images and how you can too! Explore the posing and lighting secrets that Tim uses time and time again, and watch the Walden relationship portrait come to life before your very eyes!

Once you’ve seen Tim in action, you’ll leave with a new understanding of how to create and celebrate the relationships in your portraits. 

Tim Walden, M.Photog.Hon.M.Photog.Cr., CPP, F-ASP

9:00 AM - 5:00 PM

Business Breakthroughs Workshop (Day 3)

$944 (for all 3 days)

+ bring a guest from your studio for $349 

Separate registration required for pre-convention classes.

If you're a PPA member with an established studio grossing at least $20,000 in annual sales, then the Business Breakthroughs workshop is designed just for you.

It's three days of in-depth instruction focusing on business and financial management, the how-to's of effective branding, targeting, and marketing and techniques for maximizing sales.

PPA, the foremost authority on business education, understands the unique needs of your studio. Our knowledgeable experts will connect with you individually on the phone and in-person. Prior to the workshop, a PPA's own Bridget Jackson, a CPA who has worked with hundreds of studios, will speak with you over the phone and help you develop a custom financial plan. During the workshop, you'll engage in an hour-long private consultation with a PPA mentor to scope your business and marketing strategy.

It's your chance to address your most pressing issues and areas of concern, get questions answered, develop priorities, and identify actions to launch your business to the next level.

Be sure to join PPA prior to registering. This exclusive workshop is only available to members!

Allison Tyler Jones, CPP

1:00 PM - 3:00 PM

Hands On Photography: Images that Speak (Session Time 2)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

This presentation is a don’t-miss opportunity as you actually get to watch Tim create the iconic “Walden Relationship Black & White” studio portrait!  

Watch closely as Tim captures a family portrait, then breaks it down to illuminate and feature various relationships within the family. Learn how Tim creates “emotionally rich” images and how you can too! Explore the posing and lighting secrets that Tim uses time and time again, and watch the Walden relationship portrait come to life before your very eyes!

Once you’ve seen Tim in action, you’ll leave with a new understanding of how to create and celebrate the relationships in your portraits. 

Tim Walden, M.Photog.Hon.M.Photog.Cr., CPP, F-ASP

4:00 PM - 6:00 PM

Hands On Photography: Images that Speak (Session Time 3)

$79 for one Hands On Photography Class / $129 for two Hands On Photography Classes / $159 for three Hands On Photography Classes.

Pick one of the three session times to attend.

Separate registration required for pre-convention classes.

This presentation is a don’t-miss opportunity as you actually get to watch Tim create the iconic “Walden Relationship Black & White” studio portrait!  

Watch closely as Tim captures a family portrait, then breaks it down to illuminate and feature various relationships within the family. Learn how Tim creates “emotionally rich” images and how you can too! Explore the posing and lighting secrets that Tim uses time and time again, and watch the Walden relationship portrait come to life before your very eyes!

Once you’ve seen Tim in action, you’ll leave with a new understanding of how to create and celebrate the relationships in your portraits. 

Tim Walden, M.Photog.Hon.M.Photog.Cr., CPP, F-ASP

9:00 AM - 5:00 PM

The Art of Pregnancy and Newborn

$129

Separate registration required for pre-convention classes.

No one knows maternity and newborn portraiture quite like photography phenom and baby whisperer, Ana Brandt. In this class, discover the posing tricks that Ana uses to make her moms look magical and her babies melt hearts. 

Spend the day learning transitional poses for pregnancy portraits that bring out the best features of your maternity clients. Discover baby poses that evoke emotion; learn how to wrap the baby and incorporate props into the photo that will look real and natural rather than staged. 

You’ll also discuss how to market your work after you’ve mastered these unique posing tips. After all, once you’ve discovered how to make your portraits stand out from the rest, you’ll want the world to know about it – and Ana tells you how to make that happen!

Anamaria Brandt

Sunday, February 1, 2015
Time Class/Event Title Instructor
9:30 AM - 11:15 AM

Road Lighting

In this course, school and sports photographer extraordinaire, Joseph Reda teaches you how to expertly light and capture the best senior images, no matter the location.

Explore different types of lighting styles and delve into how you can create your studio, even on the road. After all, home is where you make it, and Joseph gives you the knowledge and expertise to duplicate what you need, town after town, city after city.

But it's not just short loop lighting and metering that you'll learn – discuss and discover body position and posing techniques that will make your portraits pop.

Learn everything you need to know to confidently take your show on the road!

Joseph Reda, CPP

9:30 AM - 11:15 AM

#BeMoreSuccessful

When it comes to running a successful studio, few do it better than Mary Fisk-Taylor. In this class, Mary shares her most successful marketing, sales and public relations practices and how these have resulted in her businesses grossing over a million in sales, annually.

You’ll discover the importance of building and maintaining a brand name – something that identifies you, your business and your style of work. Mary also discusses how to create and capitalize on public relations opportunities and how this can result in big dollars for your business. Mary shares other marketing gems such as partnership marketing and how a successful relationship can benefit everyone! You’ll also identify and discuss the need for a proper sales plan; not a number scribbled on a post-it note, but an actual road map of where you are and where you want to be. 

Mary Fisk-Taylor is the consummate businesswoman, marketing professional and sales person. Learn how to take her knowledge and best practices and put them to work in your business—your bank account will thank you!

Mary Fisk-Taylor, M. Photog.Cr., CPP, ABI, API

7:30 AM - 9:00 AM

Posing for the Large Company and More

Throughout his career, Tom Flanders has not only photographed hundreds of weddings and portraits, but tens of thousands of high school seniors. Whether it’s for a large school or a special event, Tom knows posing. Listen as he shares his expertise and experience for handling any type of group or situation.

Tom will discuss methods that work for all levels of photographers, from beginners to the advanced. Learn posing and lighting techniques Tom uses every time. Discover how to perfectly expose Jpeg files without using a meter and how to get the best sharpness from your Canon camera. Learn how to use video lights for dramatic effects and ways to create romantic mood and effects with strobes. 

When this class is through, you’ll have posing down to a finely-tuned science that you can use any time, for any subject.

Tom Flanders, CPP

5:00 PM - 6:15 PM

All Up in Your Space

It’s time to get up close and personal as James Ferrara demonstrates his signature portrait lighting style. Working at a very close distance, James creates lighting that is soft, flattering and natural, and after this class, you’ll know how to create this in your own studio.

Capitalizing on his 10+ years’ experience as well as pulling from his 15 years in the film industry, James shares the equipment you need, the set ups that work, and how to communicate with your clients when you’re “in their face!”  You’ll learn how to make your customers feel relaxed, comfortable and even have fun during their shoot. 

The techniques you’ll learn may seem counter-intuitive to what you’ve done thus far, but when you’re done with this class, you’ll be able to create intimate, amazing portraits unlike anything you’ve done before. 

James Ferrara, M.Photog., CPP

9:30 AM - 11:15 AM

High-Fashion Lighting for Seniors

The beauty of instructor Rod Evans is that he captures the beauty of all his clients! In this program, learn how to do the same! 

Through a live demonstration, Rod shows his corrective lighting and refinement techniques that will make each and every subject look great. Just imagine what this can do for your Senior Portrait business! 

Explore the topic The Science Behind Beauty, so you can use this knowledge to enhance your portraits. You’ll discuss beauty by the numbers, learn how to do a facial analysis, and be able to apply lighting and posing skills that will enhance your subjects while detracting those features you don’t want to highlight. 

Beauty may be in the eye of the beholder, but after this class, you’ll be able to create and capitalize on the beauty in each and every one of your portraits!

Rod Evans, Cr.Photog.

5:00 PM - 6:15 PM

Making Money with Composites

Composite photography can make a photographer flinch, but Ben Shirk is here to tell you how to do it – and do it well! Ben has positioned his studio on the leading edge of senior photography, stemming from his both his creative portraits and unique composites. Learn why Ben embraces this art form and how you can too!

You’ll discuss how to create the demand for your composites and how to both educate and sell your clients on the beauty of this product. Discover how to create an experience, not just a photo shoot, for your clients, as Ben shows you his techniques and tricks. Explore how to put together an amazing composite as well as other products and collections that seniors love! 

Senior photography is the art of capturing a milestone in a person’s life – and with Ben’s help and tutelage, you’ll learn how to make it a great career as well!

Ben Shirk, M.Photog.M.Artist.Cr.

11:30 AM - 5:00 PM

Imaging USA Expo (Day 1)

How do you find the products you need and build relationships with the right collaborative suppliers and partners—especially with everything else you have on your plate? It's easy with the Imaging EXPO, a three-day, business-boosting smorgasbord for your art and career!

You'll engage face-to-face with hundreds of service providers and product distributors. You'll see product demos. You'll establish new relationships, find ideas for managing your business in innovative ways, and talk over deals more efficiently and effectively than you can via emails and phone calls. Best of all, you'll be able to compare notes with your fellow conventioneers before making decisions!

7:30 AM - 9:00 AM

The Case for Fine Art

In this session, PPA master photographer Thom Rouse blends together two artistic worlds—photography and fine art. He does this not on a whim, but to show how experience in fine art can inspire creativity and innovation in your own photography. 

During this class, Thom will show you how spending time in the field of fine art can not only expand your photographic talents; it translates to new skills and styles so you can create unique work, unlike anyone else's. Additionally, Thom discusses how showing and displaying your fine art pieces not only shows your versatility, it expands your reputation as an artist, not just a photographer. 

This is not your traditional portrait or lighting course. Be ready to expand your mind and your abilities as an artist—a winning combination for you and your clients. 

Thom Rouse, M.Photog.MEI.Cr., CPP, F-ASP

9:30 AM - 11:15 AM

The $5K Engagement Session

East meets West as instructors Zabrina Deng and Jeremy Chan work to bring an Asian tradition to the western world. Listen as they describe the multi-billion dollar Asian wedding market and the role that pre-wedding and engagement photography plays. In fact, many couples spend more on the engagement session than they do on their entire wedding! In this class, you'll explore what it takes to make this tradition become part of the U.S. culture as well.

Zabrina and Jeremy will discuss each critical topic, from hair and makeup to lighting and composition, and everything in between that's essential for an amazing shoot. They'll even walk you through sales and marketing to post-production so you can incorporate it all into your wedding business. 

There is untapped business potential and profits right at your fingertips, and Zabrina and Jeremy will show you how you can make it yours! 

Note: Recommended that students have some experience shooting on location, know basic off-camera flash and intermediate use of Photoshop.

Zabrina Deng

Jeremy Chan

5:00 PM - 6:15 PM

Your Studio Can Profit With Underclass and Sports

Co-speaker: Joy Cahill

Traditional studios and sports studios don't mix, right? Wrong! While some still believe sports photography should be its own niche, father and daughter team, Patrick and Joy Cahill, are here to debunk that belief, and better yet, show you how your studio can be the one that does it all! 

The Cahills will show you how you can incorporate a high-volume business, like youth and sports photography, into your studio and do it well. They'll discuss topics like:

  • Breaking into the underclass and sports volume market.
  • Incorporating additional products and services to increase profits.
  • Customization and personalization that will keep customers coming back to you.

And this is just the tip of the iceberg. From forging relationships with your local leagues to managing workflow, the Cahills cover it all! 

Patrick Cahill, Cr.Photog.

Monday, February 2, 2015
Time Class/Event Title Instructor
5:00 PM - 6:15 PM

Seven Secrets to Six Figure Sales

Learn from an expert as Allison Tyler Jones teaches you her seven secrets for creating a top-performing studio. After all, her studio was ranked as one of the cream of the crop, nationwide!  

Listen to the step-by-step strategies that got Allison and her business where it is today. You'll discuss topics such as:

  • Identifying your business, brand and personality, including knowing what sets you apart from your competition.
  • Goal-setting so you know where you are and where you want to be.
  • Knowing your numbers, including your costs, your sales and what type of profits you want.
  • Marketing your business and marketing with other businesses!
  • Sales processes that work, even for the most reluctant salesperson.

Best of all, you don't just discuss what you need to do, you learn how to do it. So you'll walk away, not only with Allison's seven secrets and an excellent plan, but a tangible roadmap to make it happen!

Allison Tyler Jones, CPP

10:00 AM - 11:30 AM

Outdoor Lighting

Natural light expert Stephanie Davis will bring all her tricks and techniques along in this program on outdoor lightings. Follow along as she teaches you how to use different sources of outdoor lighting to get the most natural looking portrait, any time of day. 

  • Stephanie will go over:
  • How to make use of natural reflectors
  • How to use reflectors when shooting by yourself
  • How to use your speed light 
  • Choosing the right location

If outdoor portrait sessions is your thing, this is a program you don’t want to miss!

Stephanie Davis

10:00 AM - 11:30 AM

Killer Lighting

We always talk about taking things to the next level, but who actually knows how to do that? You will! In this workshop, Daniel Doke shares his experience and expertise, as he shows you how to incorporate texture, depth and contrast into your lighting. Learn how to make your images really come alive as you learn how to:

  • Mix available, strobe and tungsten lighting.
  • Capture texture and detail in your subjects.
  • Manage easy lighting set ups, both in studio and on location.
  • Create images that stand out from the competition. 

Learn how to define the basics of lighting… and define your future. 

Daniel Doke, Cr.Photog., CPP

8:00 AM - 9:30 AM

Make More Money Per Hour Than a Lawyer

Prem Mukherjee, a highly sought-after voice on the business side of photography, will demonstrate portrait workflow and sales techniques that will help you make more money per hour. 

Prem will start with an equipment overview and move into a quick presentation for on-location lighting techniques and tricks he uses for fast editing. After that warm-up is where things really kick in.

Prem will show his tricks on how to create a sales presentation with products that really sell. He’ll cover what product offerings you need to create and how to order them. He’ll also share his techniques on how to drive the sale higher and more importantly, how to close that sale! Best of all, he’ll show you how to do all of the above in 6-hours from start to finish! See? More money in less hours!

Prem Mukherjee, Cr.Photog.

5:00 PM - 6:15 PM

From Sports to Seniors

School and sports photography is not just about lining up the kids and shooting the picture. It takes skill, talent and a lot of patience to manage the photography day, create an awesome image and do something that stands out from everyone else.

In this class, Terry Dunlap teaches you how to manage picture day so that everyone has fun, you get the shots you need; he also share the tips and tricks that make your photos better than your competition. 

Discuss lighting, and how to set up for both group and individual photos. Explore posing options that are fun, creative and will result in better images. Learn how to introduce the unexpected into your photo shoot and discover how much it helps in handling groups! 

Terry gives you the knowledge and confidence to run picture day at a fun, active pace while still getting the results that will wow your clients and keep them booking your studio, year in and year out. 

Terry Dunlap, M.Photog.Cr.

8:00 AM - 9:30 AM

It’s Not Just About Football

In this course, Nancy Emmerich takes the experiences and expertise she has gained from running a very successful studio, and shares how you can do it too! Nancy loves her art, the industry and her clients, but she’s also about making money, and she shows you how!

Nancy shares the different types of events she photographs, and walks you through the various strategies you need for a successful business:

  • how to book each type of event
  • shooting the actual event—posing, lighting, doing it all
  • pricing so that you value your time and expertise for each type of event

She also discusses the sales and delivery process, and what you need to do to ensure you don’t get to the goal line and drop the ball! 

Learn how you can make these events about more than just football, and make an extremely profitable business at the same time!

Nancy Emmerich, CPP, API, F-ASP

8:00 AM - 9:30 AM

Go Your Own Way - Living Your Dream in Portrait Photography

Early in your photography career, it’s fine to imitate the work of those you admire; it’s OK to say “yes” to each and every assignment. But, as the band, Fleetwood Mac so eloquently said in their song, at some point, “you can go your own way.” And, that is what instructor Tim Kelly focuses on in this inspiring and informative presentation. 

At some point, almost every photographer has that epiphany moment, that revelation when you learn not only what you’re good at doing but what you enjoy the most! And, it’s at that moment that both your passion and your profession can take off. 

Listen to the wisdom of Tim, a forty-five year veteran in the industry who has stayed ahead of the game and been well paid for doing only the work he loves. Long gone are the days of being the photographer who does everything; today, he is very selective of his projects, yet many say he’s doing his best work now. Watch and learn as he shows you his print collection, tells the stories behind some of his most iconic images and does a live presentation of the posing and lighting styles that have influenced the world of photography. This is a rare opportunity, and you’ll find yourself encouraged to not only work hard, but to follow your heart.

Tim Kelly, M.Photog.Cr., F-ASP

10:00 AM - 11:30 AM

Music & Celebrity Portraits

See the master and his masterpieces as Russ Harrington shows images from over the 600 album covers he’s shot. Having spent his photography career capturing iconic images of musicians, actors, models and more, Russ is the person to talk to you about working with celebrities. 

Discuss how to manage workflow when dealing with public personas, and the delicate art of handling them and their teams—assistants, hair, makeup, wardrobe stylists and more! Explore time management with celebrities and how to get what you need out of them in a timely, gracious manner. Russ also discusses different lighting schemes he uses, variations he makes, and how to get the most out of your location.

Finally, you’ll learn how to really grow this niche business, and tips and tricks Russ has used along the way. If you want to photograph famous people, Russ can show you how it’s done! 

Russ Harrington

5:00 PM - 6:15 PM

It’s Showtime! Time to Look Good!

As a photographer, your job isn't to make people look good; it's to make people look great! In this class, world-renowned photographer, Hanson Fong, shares his vision and methods for creating the perfect photo. Watch and learn as he shows you how to handle any body type or size and still create photographic harmony. You'll witness a live demo of the classic 10 poses and gain the confidence to pose any group, any family, any couple. 

But Hanson doesn't stop there. He'll discuss natural lighting, artificial light, "A" and "B" body blocking, bridal posing and more! Explore Hanson's techniques and tips for lighting, anytime, anywhere, inside or out. 
 
Gain the knowledge and confidence to make your clients look incredible each and every time! 

Hanson Fong, M.Photog.Cr.

5:00 PM - 6:15 PM

The Portrait as an Art Form

This course is THE opportunity to take your studio to the next level! Come and get refueled as master photographer JuliAnne Jonker shares her sources of inspiration and what has set her studio apart, creating success and profits, for the last eighteen years.

JuliAnne will reacquaint you with some of the old and new masters in both photography and the fine arts, as you discuss what styles have influenced her much sought-after portraiture. Then, discuss your studio today – sales and marketing techniques and strategies that work, tips and tricks for operating a low volume studio and still setting yourself apart. 

Don’t just settle for where you are now – discover how to reach the top... and stay there!

JuliAnne Jonker, M.Photog.Cr., CPP

11:30 AM - 5:00 PM

Imaging USA Expo (Day 2)

How do you find the products you need and build relationships with the right collaborative suppliers and partners—especially with everything else you have on your plate? It's easy with the Imaging EXPO, a three-day, business-boosting smorgasbord for your art and career!

You'll engage face-to-face with hundreds of service providers and product distributors. You'll see product demos. You'll establish new relationships, find ideas for managing your business in innovative ways, and talk over deals more efficiently and effectively than you can via emails and phone calls. Best of all, you'll be able to compare notes with your fellow conventioneers before making decisions!

Tuesday, February 3, 2015
Time Class/Event Title Instructor
3:30 PM - 4:45 PM

Turn it Around in a Year! 10 Steps to Get your Business Booming and Cash Flowing

If you're running a studio but wish it was more profitable, if you've ever doubted your ability to get your photography business off the ground; or if you're considering closing your doors, then this is the class for you!

Two years ago, wedding photographers Trish Gilmore and Mariah Ashley came to Imaging USA with $79 in their business account. They also came with questions and perseverance, determined to figure out how to turn things around. They implemented what they learned, and returned a year later as a top performing studio!

They're here to share the 10 things they did to turn their business from dud to dynamo! But this isn't just a class to sit back and take notes. Trish and Mariah will involve the whole room, discussing your biggest fears and secrets about the industry and answering your questions.

Experience their view from the bottom and then discover how to soar to the top! These women can show you how to make it happen!

Trish Gilmore

Mariah Ashley

8:00 AM - 9:30 AM

Creative Lighting on the Run

You know you can create perfect lighting in your own studio, but as a photographer, you're rarely in your own studio! Never fear, Michael Greenberg shows you how you imitate the studio lighting you need, under any conditions.

Without soft boxes, stands or heavy equipment, armed with just a couple of camera flashes, explore how to achieve studio-quality lighting for your portraits and weddings, each time, every time!

Through live demonstrations, Michael discusses and shows the methods and techniques that allow you to expertly light in any location. Watch and learn how to create truly inspiring photos, anywhere!

Michael Greenberg

3:30 PM - 4:45 PM

Best In Show - Creating Fine Art Pet Photography

This class is truly inspiring as you learn how to create masterpieces of Man's Best Friend (and other furry creatures), but also learn from a professional who transcends both artistic and physical obstacles.

Barbara Breitsameter is an award-winning photographer and The Pet Whisperer, known for her beautiful work, but also as a photographer who works with Parkinson's disease. Hear her journey and experiences. Learn how she creates her images and explore the out-of-the box, inspirational thinking and ideas she brings to her work.

Pet photography is an ever-growing market. The photographer who not only gets out there, but gets out there and does it well has the opportunity to build a booming business. Discover ways to stand out with what you do and what you offer. Barbara has embraced being different and also both inspirational and wildly successful. Why shouldn't you do the same?

Barbara Breitsameter

10:00 AM - 11:30 AM

Be Known By Sight

Do people see your photography and instantly recognize it as yours? Is your style unique or does it look like everyone else’s? Do you feel like you’re struggling with how to do it all – get the shot, work more quickly, stay fresh and be successful? If you have answered “yes” or even “maybe” to any of these questions, you’ll want to hear how Luke Edmonson has cornered the market on creating spontaneous and powerful images… profound with dimensionality, ingrained with emotion and compelling in their beauty. 

Combining his background in commercial photography with his wedding portrait business, Luke has been on a relentless pursuit to be the best in the business. Luke will share how he’s turned weaknesses into strengths, created a style that people want, and used his cameras not just to take pictures but to capture moments that influence people’s lives. Best of all, Luke doesn’t just talk about it, he shows you how during a live shoot! 

Soak in the knowledge, experience and expertise that Luke Edmonson brings – break down excuses and replace them with possibilities! 

Luke Edmonson, M.Photog., CPP

8:00 AM - 9:30 AM

Pre-School Green Screen

Whether you handle school photography all the time or want to learn how to get started in this field, this class gives you a great array of information sure to help you in your business. 

Bridgette Harmon-Smith shares her view on pre-school photos, her opinion on the “Green Screen” and what she does with her clients and her images to make her studio stand out. As one of Indiana’s foremost photographers, Bridgette has taken her small-town studio to the forefront of the scene. She shares how she did it, and how you can too!

Listen as she discusses workflow and organization, and learn how she keeps everything moving forward during portrait season. Discuss the photography day, from start to finish, and see how an expert makes it happen. 

Bridgette also shares her Do’s and Don’ts list, so you can take advantage of her experience – and the mistakes she’s already made so you don’t have to repeat them! 

This wife and mother turned photographer phenomenon will motivate, inspire and instruct you to take your business to the next level!

Bridgette Harmon-Smith

5:15 PM - 6:30 PM

Kill the Commission – Publishing Yearbooks Made Simple

It happens all over the country; every year, schools contract with photographers to shoot the pictures, but then other companies profit from all your photography. Well, Ralph Romaguera, Jr. is here to tell you how he has become both the school photographer and the yearbook publisher – and how you can too!

Before you panic and think, “I don’t know how to do this,” don’t worry – Ralph teaches you everything you need to know. You’ll learn how to handle in-house yearbook design and outsource your printing for a quality product. You’ll discuss how to work with Yearbook Advisors and plan deadlines. Ralph explores yearbook pricing, and how to ensure you actually DO make a profit. And, once you know how to create the yearbook, there are even add-ons you can offer that will increase sales! 

As a photographer and artist, you’re already tasked with doing a lot of the yearbook workload. So why not finish the project and reap the benefits – and profits? Ralph Romaguera can show you the way.

Ralph Romaguera Jr., M.Photog.Cr., CPP

10:00 AM - 11:30 AM

Posing for Couples

Don’t just sit back and listen, get hands-on as Jen Hillenga shows you how to successfully pose couples for stunning portraits.

Gone are the awkward head tilts or unusual body positions. Instead, learn the fundamentals of posing so that you accentuate the relationship and bring out the best features and work with any body type.

You’ll discuss the differences of posing women, men and then how to bring them together for shots that work. Ever had a body type that you struggled to make look good? After this class, you’ll never worry about that again. 

Best of all, this class isn’t just about posing. With your expertise, you’ll tell their story through your images! 

Jen Hillenga, M.Photog.Cr.

5:15 PM - 6:30 PM

Your Number’s Up!

Does size really matter? Michelle Tibbils runs a small, but very profitable boutique photography studio in northern California, and in her world, petite is definitely more poignant and profitable! 

Specializing in portraits of babies and children, Michelle is an expert on how to run a boutique business while still keeping money in her pocket and her calendar full, year round. Learn how to create a strong product line that results in high sales at each session. Discuss key sales techniques and strategies to use during in-person ordering appointments. Explore the benefits of a first year Baby Plan – not only for you but for your clients as well. Learn how to plan and analyze your financials so that you keep as much of your hard-earned money in your pockets! Even if you don’t photograph children, these business and sales practices work for any subject. 

So, who says bigger is better? Sometimes, boutique is best!

Michelle Tibbils

3:30 PM - 4:45 PM

From Zero to #SHABANG!

Every portrait photographer knows the feeling – the scene is set, your lighting is perfect – and when the camera starts clicking, your subject starts to shy away. It’s human instinct, and as the professional, it’s your job to change this.

No one is better at this than Peter Hurley – in fact, he is the master at engaging clients, creating an atmosphere that pulls out their personality and their emotion, taking someone with a bland look on their face, and turning it into something captivating. 

In this class, you will learn The Hurley System and Peter’s signature moves for getting a subject to come alive in front of the camera. Learn how to create that moment that Peter calls #SHABANG; that instant when adrenalin, emotion, drama and pure life all comes together and you know you captured an image that will make people stop and say, “wow!”

Peter Hurley

10:00 AM - 11:30 AM

The Art of Senior Photography

Larry Lourcey is the quintessential portrait artist – in fact, it was his portrait that graced the cover of Professional Photographer magazine in 2013! 

In this course, Larry walks you through his process for creating images that don’t just portray your subject, but really captures the personality, emotion and drama of the moment. You’ll discuss the strategy and technique behind several of Larry’s masterpieces, and learn how to incorporate what he does into you own work. 

In his own informative and entertaining way, Larry teaches how to set yourself apart from the competition, and increase your profit and sales at the same time. Who could ask for anything more?

Larry Lourcey, M.Photog.Cr., CPP

11:30 AM - 3:30 PM

Imaging USA Expo (Day 3)

How do you find the products you need and build relationships with the right collaborative suppliers and partners—especially with everything else you have on your plate? It's easy with the Imaging EXPO, a three-day, business-boosting smorgasbord for your art and career!

You'll engage face-to-face with hundreds of service providers and product distributors. You'll see product demos. You'll establish new relationships, find ideas for managing your business in innovative ways, and talk over deals more efficiently and effectively than you can via emails and phone calls. Best of all, you'll be able to compare notes with your fellow conventioneers before making decisions!

10:00 AM - 11:30 AM

How To Increase Your Sales 1,000%

Expert photographer and businessman Don Dickson teaches you how adding school and sports photography, as well as other high-volume events, can take your business from a studio to a dynasty! Discover how to actually make it happen as Don delves into all the details, including the equipment needed, marketing and sales techniques and even how to expertly and professionally handle the photography day. 

This isn't about high-level concepts that never get implemented. Rather, this program walks you, step-by-step, through how to create new product offerings, and market and sell them effectively. You'll explore how to handle volume school sales that will immediately impact your bottom line and increase your profits. This program is for those who want to stop dreaming and start doing. 

Don Dickson, M.Photog.Hon.M.Photog.Cr., CPP, Hon-EA-ASP

5:15 PM - 6:30 PM

A Portrait Photographer’s Survival Guide to a Changing Industry

Photographer extraordinaire and philanthropist, Kareem Black, is here to share his experience and expertise about the ever-changing face of portrait photography. 

Sit back and soak in Kareem's story as he tells his journey within the industry. Take advantage of his knowledge and willingness to share what he's learned about promotional techniques and how to stay in the game. Kareem will even talk fundamentals and expand on every photographer's best friend—lighting. Hear what he's used over the years, what works and why he does what he does.

In today's fast-paced world, it seems everything's always on the move. Hit the pause button for a bit and learn from someone who's done it before. You'll never look back! 

Kareem Black

 

 

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