Mark Schoenrock spent over 25 years with Lifetouch, Inc., a giant within the school photography industry. During his tenure, he served in a variety of roles within the company including Vice President of Human Resources for the school, portrait studio and church businesses as well as Vice President of Photography for the school business. As VP of School Photography Mark oversaw a wide range of responsibilities, including photographic operations and training and the photo program development and implementation. He was instrumental in repositioning photography as a competitive differentiator for the company and made a strong impact in an ever-changing industry. Mark oversaw the start-up of the Portrait Studios training and development and customer service functions and led the Marketing department, Research & Development department, and a production facility. Within his Lifetouch career, if it had to do with photography or the photography business, Mark Schoenrock did it! Today, he serves as the Managing Director for PSPI, Professional School and Sports Photographers International, and remains as a consultant to Lifetouch Inc.