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November 04, 2020

8 Reasons to Attend Imaging USA

With so many resources available online, you may be asking whether it's worth your time and money to attend Imaging USA. After all, if you are a member of PPA, you already have access to a whole host of benefits including theLoop and online education. So what makes Imaging USA so special?

There's no shortage of reasons to go to Imaging USA, and the 2021 show makes it easier than ever for anyone to attend, no matter where they are! Here are 8 reasons why you can’t miss the next Imaging USA:

1 Sharpen Your Saw

In his book 7 Habits of Highly Effective People, author Stephen Covey writes that if you don't step away from your daily grind to take care of life's other needs, you won't be doing your best work. It's a simple fact that a dull saw cuts less wood. When you learn, network, and find inspiration alongside your peers at Imaging USA, you are "sharpening your saw." Then, the next time you think about your business and craft, you'll have new ideas, motivation, and connections that will help you work more creatively and efficiently.


2 Your Next "Ah-Ha" Moment

You never know where your next "ah-ha" moment is going to come from. At Imaging USA, you could find it while watching our stellar keynote speakers, exploring products at the Expo, chatting with fellow attendees, or viewing award-winning images at the IPC Exhibit. One thing is for sure; you will have several of these moments each day of the event! Plus, for the first time, you’ll be able to explore the show and watch classes on-demand through January 31, 2021, which means even more time to make discoveries and learn!  


3 More Accessible, Fewer Costs

Imaging USA’s digital platform allows more photographers to attend than ever before! That’s right—you don’t need to make travel plans, reserve a hotel room, or pack your luggage and camera gear… instead, all the excitement and inspiration comes to you, right on your computer screen! Plus, the registration fee for an All-Access Pass is only $59. This is a huge discount off the normal price, and it’s all for one reason—to help more photographers attend! After all, PPA is committed to investing in the photography industry, so this is just another way we can help our members and photographers at-large during these uncertain times. 


4 That Thing You Didn't Know You Needed

You never know what you'll find at the Imaging USA Expo, but you can be sure it's the latest and greatest. After all, these vendors are in the business of providing photographers with the equipment, products, and services they need to grow their businesses. Make no mistake: the Expo is more than just an online store for photographers. It's an exclusive opportunity to chat 1-on-1 with vendors and to ask them about your specific business challenges and how they can help!


5 Business Solutions That Work

Sometimes the problem with having the internet at your fingertips is that there is simply too much information. How do you find the exact solution to your problem and how do you know that it will work for you? Imaging USA helps cut through the clutter by bringing you the information you can trust delivered in an engaging way. Before the show, consider creating a list of your business challenges to keep them top-of-mind during post-class Q&A sessions as well as when you chat with vendors and fellow attendees. You're likely to find others who have successfully overcome similar challenges and you can put their ideas to work for you. If you want feedback on your work, be on the lookout to sign up for free consultations from jurors in the show’s Merit Café. More details will be released soon.


6 The Power of the Random Workshop

Here’s a challenge: attend one class outside of your expertise and find something from that session that you can take back for your business. It could be a new product, a new workflow method, a bit of marketing genius, or a new way to sell prints. Imaging USA has several classes on all different subjects, so there is bound to be something new for you to learn, even if it's in a session you otherwise would've overlooked. Oftentimes, attending a class that isn’t directly related to your specialty can be inspiring. News ideas, new approaches, new techniques, and new best practices all make for more inspiration, more motivation, and more power to you!

7 Invest In Yourself

Attending Imaging USA is a small investment in yourself, and—just in case you need a reminder—you’re worth it! Constantly learning and growing is vital to your bottom line and essential to keeping you one step ahead of your competitors. Imaging USA is organized by PPA. As a non-profit, we’re able to keep the registration cost lower than any other conference of this caliber. Don't spend top dollars with fauxtographers! Go to where the real pros go year after year to learn, grow, connect, and have fun! There's no way you’ll regret it!  


8Photography is Your Passion

Like with any great love, you must nurture it to sustain it. The past year has presented us with unique challenges and new uncertainties, but it doesn’t have to be all doom and gloom. Why not start 2021 off with a creative jolt after the hectic holiday season? Join us at Imaging USA, and re-ignite your passion for photography! Click here to register