About / News / News & Updates
November 16, 2020

Bridge the Gap Between You and Your Clients

The photography industry is always changing, and now more than ever, there’s a widening disparity between photographers’ desires as artists and consumers’ needs as clients. This disconnect between photographer and consumer—this gap—has been growing steadily in the era of iPhones and Photoshop. Changes in the industry and in client expectations unfortunately lead to more and more photographers working harder for less and not realizing their true value. Don’t let this happen to you! Discover how to take control of your photography career and grow a sustainable business with Bridging the Gap classes at Imaging USA! 

The Bridging the Gap classes at Imaging USA are designed to teach photographers how to move forward in business with confidence, courage, support, and financial know-how. These classes are for all working photographers who want to grow sustainable businesses, no matter where you are in your career. Bridging the Gap sessions focus on:

  • What has changed in the photographic industry
  • How to attract the right photography clients
  • How to overcome your business fears
  • What it takes to conquer in-person sales
  • What clients’ expectations and needs are

Gain a new perspective on being an entrepreneur and foster a success-oriented mindset with these one-of-a-kind classes. The sessions are led by photography industry insiders, marketing professionals, and sales gurus. This diverse collection of viewpoints gives you several perspectives on how to succeed in your business and on your terms. 

This year’s show kicks off on Sunday, January 17, 2021, at 9am EST with a dynamic opening keynote speech by author and motivational speaker Kaplan Mobray. Keep scrolling to see the rest of Sunday’s Bridging the Gap classes:   

11:30 am - 12:30 pm 
Amplify You: Cultivate Career Confidence
Denise Jacobs

The Inner Critic is the main source of our biggest blocks to perform at our best. Fortunately, there are simple and effective ways to banish the inner critic in order to do our best work as contributors, collaborators, and leaders. First, you’ll discover the three mental power tools that you already possess to stop the inner critic in its tracks. Then, you’ll learn methods for dealing with the fear of being judged and criticized, how to transform highly critical self-talk into that of approval and encouragement, and ways to feel like your ideas are good enough and stop committing “ideacide.” By the end, you’ll have a roadmap of how to get unstuck, do your best work, and channel your creativity as a force for positive change in the world.

2:30 pm - 3:30 pm 
Stop Being a Starving Artist: Simple Ways You're Holding Yourself Back from a 6 Figure Life 
D’Arcy Benincosa

D'Arcy Benincosa is definitely not shy about talking about subjects most people avoid—namely the business of making money! Learn how you can tap into your creative genius while also making a beautiful living that supports your beautiful artist's life.  D'Arcy will dive deep into the strategies and systems that it truly takes to create a business that makes money and achieves longevity in the photography world. It's time to get empowered with your mindset, your marketing, and your money. With D'Arcy's strategies, you'll learn to not only hope you make it in this business, you'll be guaranteed to thrive for years to come.


Head to the Schedule page for a full list of Bridging the Gap classes (hint: click on the filter and select “Bridging the Gap” as a topic). And remember: this year, you can replay classes on-demand through January 31. That means you can catch all the Bridging the Gap classes whenever and wherever it’s convenient for you. Don’t miss a moment of the inspiration and knowledge you need to grow your business. Register for your All-Acess Pass to Imaging USA today!