By his 35th birthday, Mike Michalowicz had founded and sold two multi-million-dollar companies. Confident that he had the formula to success, he became an angel investor… and proceeded to lose his entire fortune. He started all over again, driven to find better ways to grow healthy, strong companies.
Today, Mike Michalowicz is one of the most prolific small business authors of our time. Additionally, Mike currently runs his third multi-million-dollar venture, is a former small business columnist for The Wall Street Journal, and resides on the boards of multiple innovative industry leaders. And now, Mike will bring his expertise and energy to Imaging USA for an inspiring, motivational keynote presentation!
Keep reading to see the description of Mike's keynote presentation at Imaging USA 2022, as well as PPA educational videos featuring this business guru.
Session Time: Jan 16th 10:00 am - 11:15 am EST
Location: Potomac Ballroom
Comedy imitates life! Join Mike Michalowicz for a humorous view of your customers. Crazy behavior is predictable! But by using behavioral strategies, you can learn how to build rapport, draw them in and gently push potential customers to do business with you. Most businesses strive to be better than their competition—that's why they struggle to stand out. By leveraging established behavioral marketing techniques, you will discover the shockingly simple ways to stand out from your competition, attract new customers and prospects, and immediately become your industry's authority.
Laugh (and cry) at the customer stories that reinforce the importance of "DAD": differentiate, attract, direct.
Mike Michalowicz shares his strategies for engaging and converting prospects in real-time using behavioral strategies. Most businesses strive to be better than their competition–that's why they struggle to stand out. By leveraging established behavioral marketing techniques, you will discover the shockingly simple ways to stand out from your competition, attract new customers and prospects and immediately become your industry's authority. Watch the video here.
There is a big lesson to be learned from farmers. Not the everyday guys, but those county fair geeks who grow one-ton pumpkins. They hold the secret to explosive growth, and Mike will show you how their focused growth strategy applies directly to your business: branding, niching, and cutting off useless growth. It's your turn to grow an award-winning, explosive company! Find out how here.