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October 01, 2020

Imaging USA 2021: Everything You Need to Know

Mark your calendars! Imaging USA will stream live and on-demand January 17-19, 2021. The event’s innovative new format allows even more photographers to attend, and attendees can even replay classes and view the trade show through January 31, 2021.   

Year after year, Imaging USA serves as a beacon of inspiration and creativity for PPA members, staff, and the photography industry at-large. Nowhere else will you find the excitement and enthusiasm that comes from thousands of photographers gathering together in one place to share their knowledge, dreams, and experiences. Simply put, the energy is unparalleled. And this year, there’s no need for costly travel plans, bulky luggage, hotel reservations, or comfy walking shoes. You could even wear your pajamas! In other words, it’s easier—and more economical—than ever to attend Imaging USA.    


As we put the finishing touches on the convention’s digital platform, we’re excited to show you all the new ways you can connect with speakers, sponsors, and fellow attendees. In the meantime, here’s a rundown of everything you can look forward to in January:


A Huge Selection of Classes

Over 80 industry experts will deliver insights into the topics you need to elevate your business and craft. With topics ranging from technical skills to business strategies, there’s something for every photographer, no matter the stage of your career or your specialty. As always, you’ll be able to ask questions and interact with speakers following their presentations so you can be sure you’re getting the knowledge you need to put your best foot forward in the coming year. 


Bridging the Gap Sessions

Learn to make business moves with confidence in the one-of-a-kind Bridging the Gap classes. These sessions focus on understanding client expectations, attracting the right customer, and taking control of the sales process, all with the end goal of empowering you as a small business owner. There’s no better way to develop your mindset as an entrepreneur and feel empowered to take control of your business. 


Acclaimed Keynote Speakers

Start and end your experience with a jolt of inspiration! Award-winning copywriter and Today show contributor Sally Hogshead will deliver an opening speech filled with tips on improving your brand. Then, don’t miss the closing address featuring best-selling author and motivational speaker Kaplan Mobray, whose lively presentation style will energize you to meet your professional and creative goals.    


Imaging USA Expo

Explore the photography industry’s best gear and services at a trade show unlike anything you’ve ever seen! Our exhibitors’ booths provide an inside look at our industry’s hottest trends and newest equipment, including product demos and the chance to interact with exhibitors in real-time. Did we mention the exclusive deals? The trade show will be open 24/7 during the 3 days of Imaging USA, and attendees will have the option to view exhibitor booths through January 31, 2021. 


Pre-Con Classes with Live Demonstrations

If you’re looking for deeper dives into the nuanced art of business and photography, half- and full-day pre-conference classes are available for only $49 per class!. These sessions give you the choice to learn about lightening techniques, Photoshop skills, marketing strategies, or sales tactics... just to name a few. If you’re getting ready to take your Certified Professional Photographer exam, there’s even a 3-day prep course to help you pass the test with flying colors. The CPP prep course is $219 and includes the exam fee. PPA members can use their $30 In It Together Education Voucher towards the price of pre-con classes.


Awards Ceremonies

Celebrating our members and their achievements is one of the best parts of Imaging USA. After all, it’s you who make our industry so exciting and unique. Don’t miss the Grand Imaging Award celebrating the best images from the International Photographic Competition, and join us in honoring PPA’s degree recipients and award winners, including the PPA’s Lifetime Achievement Award.  


Imaging USA House Party

Imaging USA simply wouldn’t be the same without music, laughter, and a steady stream of smiles. With that in mind, we’ve got some extra fun surprises up our sleeve to make this year’s experience unforgettable! 

If you haven’t already registered, now is the time to reserve your spot at this digital version of North America’s longest-running photography conference! We can’t wait to share this brand new experience with you. Register today at ImagingUSA.org