Imaging USA Speaker Spotlight On… David Hilton
Imaging USA 2018 will be here before you know it...three-to-six days of everything
photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.
David Hilton, Cr.Photog.
David Hilton is an expert in building businesses, guiding owners to higher profits and greater freedom. He is also the author of two books on entrepreneurship -- SPARK, Taking Your Business from Struggle to Significance and The Ultimate Success Secret (co-authored with Dan Kennedy). As president of Hilton Photography, a business that he recently sold, David successfully grew and managed multiple studio locations. He also recruited, hired and trained over 500 people and developed his company to operate profitably without his day-to-day involvement. Today, he shares his entrepreneurial experience with other photographers so that they can learn from his mistakes and successes. David holds several graduate and post-graduate degrees in Business and Education, including a Masters from Rochester Institute of Technology. David's membership in PPA of Massachusetts, including his former role as President of that association, coupled with his business education and acumen make him the perfect role model for aspiring photographers and studio owners.
Sun, Jan. 14
5:15 pm- 6:30 pm- Fundamentals of the Million Dollar Studio
What was one of the defining moments in your career? Meeting my early mentor, Wah Lui, 38 years ago and discovering that photography could be a true business that could generate true wealth (much greater than a million dollars) changed my life and business - grateful always for this.
Who has been one of your biggest artistic influences? Wah Lui, Al Gilbert, Donald Jack, Arnold Newman, Philip Charis, Paul Skipworh, Don Blair, and more. There have been so many that have guided me to the success I have enjoyed - I'm so grateful :)
What would be your advice for photographers who are just starting their career? 1) Find your style (one that your ideal client will want) - then master that style; 2) Learn and master projection sales; 3) Learn and master lead generation, relationship based marketing; 4) Have a team (can be part-time) to help you build. You can still earn an amazing living in portrait art photography! A "professional" doctor, lawyer, college professor, engineer, or CEO - has invested years in education and apprenticeship to get where they are - can you say the same? The good news is that if you are willing to make the same investment in time and effort, you can have an income similar to theirs! :)
David Hilton is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!