Imaging USA Speaker Spotlight On…Ross Benton

11/13/2017

Imaging USA 2018 will be here before you know it...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

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Let's Meet...

Ross Benton, Cr.Photog.

Web: studiobenton.com

Ross' recipe for business is as unique as his photography. Known for his weddings, his market rapidly expanded into the family and senior markets. His studio has created wall portraits to fill homes since 2008.

Ross and his wife of ten years not only run the studio together, but spend time leading functions, events and studies at their church. When not at church, you will find the Benton family cooking, entertaining, and boating at the lake. It is this laid-back, approachable style that creates a relaxed environment for his clients, which you will also find flowing over into the classroom. Many students have said his programs are not only easy to follow, but also chock-full of time-saving, money-making tips.

Speaker Sessions:

Thu, Jan. 11

9:00am- 5:00pm- The Secrets to Success When Turning Pro 

Fri, Jan. 12

9:00am- 5:00pm- The Secrets to Success When Turning Pro 

 

Q&A:

What is your life motto? Give and Give in Abundance and God will provide!

Why do you love photography? As a photographer, we are able to capture the most important moments in our clients' lives.  We are invited to cherish, celebrate and capture life!

Each photographer has a specialty/genre/ niche; how did you discover yours?

Starting my career in college, I chased the professional-sports business and enjoyed having a good time learning photojournalism while traveling.  Luckily, I was still in college and figured out I need to educate myself in business and added a minor in marketing.  From there, I followed the business.  My niche now evolves with my market.  My studio has continued to evolve for the past ten years into what it is today.

What was one of the defining moments in your career? The moment in college when my Photography-101 professor approached me and said I should consider entering his degree program.

What would be your advice for photographers who are just starting their career?

Get a business degree and do continued education in your local area on marketing and sales.  Photography is an artistic craft created by you.  Learn and grow in your photography through your local, state and national PPA associations, but never stop learning marketing and sales.

If you could have a theme song, what would it be? I just want to dance with you - George Strait

Ross Benton is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!