Imaging USA Speaker Spotlight On…Teri Fode
By Chris Homer
Imaging USA 2018 will be here before you know it...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).
Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.
Teri Fode specializes in stylized teen and senior portraits that also grow into family portrait opportunities. She has made incredible strides with her business and brand, beginning 11 years ago in a small in-home production studio -- when she used the client's home for sales and consults -- to today's beautiful, boutique-style store-front studio. Teri is also the creator of Voice Your Brand, teaching photographers how to market their own brands with purpose and intention using actionable strategies. Teri has built her business, not just through her amazing talent and charismatic charm, but through her involvement in her community and industry. She has been involved in her local Chamber of Commerce as well as the Women's Council and other networking organizations like Toastmasters and the Realtor's Association. Teri is also active on the lecture circuit and has been asked to speak at several state meetings and conventions including Professional Photographers of Iowa and the Twin Cities' PPA.
Sun. Jan. 14 8 – 9:30am
Market Like A Boss (With An A-Game Strategy)
What is your most treasured possession? The obvious -my family and dog -but then my very first bible (it has so many written notes in it!) and a box of very old vintage family photos from my grandparents!
What was your first concert? LOL...Donnie and Marie. The original tour. Honestly.
Which words or phrases do you most overuse? "Literally" and "Actually"
What would be your advice for photographers who are just starting their career? Stay in touch with every single client that walks through your door and spends money with you at least 4 times a year (12 times a year is best). It's the secret sauce to building a business by repeat clients and referrals. Otherwise, you'll wonder why someone who loved you and spent thousands of dollars with you used another photographer several years later. Cultivate...relationships.
What are some unmarked items on your bucket list? Shooting in Europe (I was there when I was younger...want to go back!) and spending an entire week in the Smithsonian Institute museum in DC (also was there when I was a kid and couldn't have cared less back then).
Teri Fode is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!