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November 12, 2020

Improve Your Sports, School, & Event Photography at Imaging USA

No matter where you are in your career as a professional photographer, Imaging USA has the inspiration and insights you need to grow your business. If you’re looking to improve your sports, school, volume, and event photography, there’s a great selection of classes to choose from! Even if it's not your specialty, you're sure to find something to help you broaden your expertise. The best part is that, for the first time ever, you can replay sessions on-demand through January 31, so you can watch as many classes as you want!

If you haven't already, click here to register for Imaging USA. Keep scrolling for a rundown of what sports, school, and event photography classes you can attend during the show.

Saturday, January 16

2:00 pm - 5:00 pm EST 
Studio to Go? WOW Your Clients by Printing On Site
Bill Vahrenkamp, Cr.Photog., CPP

In the beginnings of photography, the subject went to the studio, since the art and science of photography required great skill of not just light and optics but also chemistry. Now with digital, it is all possible, anytime, anywhere. Bill will show you how to take the whole studio anywhere the client requires. If you are doing events, step and repeats, Santa Claus, proms, anything that needs prints onsite, this talk is for you. This class will discuss how to set up portable lights, backdrops, cameras that can tether to a computer and how the computer tethers to the printer will be covered in the talk. Stop saying no to events and printing on-site.

2:00 pm - 5:00 pm 
Creating Stunning Sports Images In Any Situation
Kevin Jairaj, M.Photog.

Highly sought after sports, fashion, and portrait photographer Kevin Jairaj will show you all of his tips and tricks on what he does to create stunning sports images with his athletes. He will go over the best spots to be in when shooting games as well as what to do to stand out from your competition.  Kevin will also demonstrate how he poses and lights his portrait subjects to achieve his dramatic looks! Takeaways include:

  • How to get the best photos while covering Football, Baseball, Basketball, Soccer and more.
  • What equipment should you use to get the MONEY shots?
  • Learn how to create a "WOW" factor with your portraits
  • Kevin will conduct image critiques of select attendees


Sunday, January 17

11:30 am - 12:30 pm 
Take the Hassle Out of Youth & High School Sports Photography!
Jeff Gump, Cr.Photog.
Eric Miller

A live demonstration with host Jeff Gump and Eric Miller of a safe, contactless and touchless photography system. Jeff and Eric will discuss what data you need and how to get it. They will go over Photo Capture where the photo and data are automatically tied together, and online ordering, all the way through home delivery. Attendees will experience the system live with hands-on camera set-ups. A class unlike any other. Jeff and Eric have a combined 50+ years of experience in the volume market. They both operate successful photography companies and share their knowledge with other photographers in their Facebook group called 'Speaking Volume'. The key takeaways from this class include:

  • The total process from image capture to home delivery
  • How and why to move your ordering to online
  • Email and text marketing, pre-pay marketing, re-marketing older jobs
  • Labor savings by moving to online ordering and home delivery
  • Live demonstration of capture and digital delivery


4:00 pm - 5:00 pm 
Keys to Making Money in Sports Action Photography
Kendrick Brown

During Kendrick Brown's presentation, he will discuss the do’s and don’ts of covering sports action photography. He will provide tips for securing teams, leagues, and organizations. Kendrick will include a tried and true strategy and pricing structure to make money. He will touch on gear, booth setup, products, and customer service. Asset management and staffing will also be discussed during his presentation.  If time permits, there will be a short Q&A at the end of the presentation.


Monday, January 18

11:30 am - 12:30 pm 
Best Practices as You Start Your Volume Photography Business
Dianne Murphy, CPP

There are so many areas to consider when starting your business- how to name it, what about sales tax; shooting indoors or out; which camera and lens work best; how to keep track of teams, individual orders, money, etc.; scheduling; signage; image size- it can be overwhelming! Join Di Murphy, CPP, as she breaks down the best practices for you and gives you a solid foundation from which to grow your business. Whether you are shooting volume schools, sports or preschool, pre-order or online ordering, backgrounds or extractions, Di will have ideas and suggestions for accomplishing the basic tasks that you need to run a successful volume business.

2:30 pm - 3:30 pm 
Creating High End Virtual Groups
Wes Kroninger

Why shoot composite groups? In this session, Wes will show you the benefits of shooting for composite group images. Our goal is to take the virtual team image from a specialty product to a replacement for the traditional group image and to do this we must understand the benefits and limitations that go along with virtual group images. From sports to schools and even corporate groups, we will discuss how group composites and high-end graphics help business owners solve some of the most consistent difficulties that arise in any kind of group photo situation. We’ll discuss marketing strategies, techniques and the overall process of photographing composites. If you’ve ever wondered what moving away from a traditional group photo model to a composite group model would do for your business, you don’t want to miss this session.

In photography time is money so the goal is to always get great images as efficiently as possible. This demo will illustrate how shooting for team composites helps to streamline the photographic process. Wes will demo how simplified lighting can result in dynamic imagery and show tips on shooting for quality extractions as well as working with your subjects, posing, preplanning, and how to create a perfectly balanced virtual team image. If you’ve ever wanted to sneak inside of a volume composite photo day to see how it works then please take a peek. Key Takeaways are:

  • How to properly pose for virtual group photos
  • How to get great lighting on your subjects with minimal gear
  • Photographing with extractions in mind


Tuesday, January 19

10:00 am - 11:00 am 
Real Life Ideas for your Boutique Volume & Senior Portrait Studio
Andrea Moore
Deborah Fisk
Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API, EA-ASP

For almost a decade the mother and daughter(s) team at Real Life Studios has been running a profitable, successful, and downright luxurious Volume & Senior Portrait business.  Mary Fisk-Taylor has co-owned a very high-end portrait and wedding business in Richmond, Virginia for over 25 years and after hearing so many of her clients complain about their sub-par school and event pictures approached her Mom, Debbie Fisk and sister, Andee Moore about opening a boutique volume and senior portrait studio.  Together this team decided that just because it is volume does not mean it has to lose all creativity, personal care, and professionalism.  They started Real Life Studios and never looked back.  This team specializes in small private school volume and senior portraits and never fails to deliver the best experience both in and out of the camera room.  This program will give you some of their top-performing business practices including how to secure school contracts without commissions, maximizing your senior portrait sales from a contract school, processes and procedures to streamline their small business and their luxury client experience on a volume budget. Main takeaways include:

  • School & Event Contracts without paying commissions
  • Maximize your Senior and Volume Sales
  • Luxury Client Care on a volume budget


2:30 pm - 3:30 pm 
Capturing & Captivating the Dance Client
Nancy Tillberg

This class will be an overview of Boutique Volume dance photography and how it can differ from league or school volume photography. Your instructor, Nancy Tillberg, will cover the psychology of a dance mom, a studio owner, and a dancer. She will also discuss the spending habits of the elite dance mom and branding for boutique volume. You’ll leave this presentation with a notepad full of actionable ideas for securing the dance studio contract, obtaining a higher sales average from parents, and, increasing your studio’s presence in your community.

Don’t miss these awesome speakers and their insights into how you can elevate your business and craft. Register today for Imaging USA