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December 02, 2020

Make Business Moves with Confidence: Bridging the Gap Classes at Imaging USA

Creating a great image is only half the battle of being a professional photographer. In addition to technical skill and creativity, you need the ability to adapt your business to an ever-changing industry. Easier said than done, right? Luckily, Imaging USA has a full schedule of classes to help you do just that. 

The Bridging the Gap classes at Imaging USA are designed to teach photographers how to move forward in business with confidence, courage, support, and financial know-how. These classes are for all working photographers who want to grow sustainable businesses, no matter where they are in their careers. Bridging the Gap sessions focus on:

  • What has changed in the photographic industry
  • How to attract the right photography clients
  • How to overcome your business fears
  • What it takes to conquer in-person sales
  • What clients’ expectations and needs are

Gain a new perspective on being an entrepreneur and foster a success-oriented mindset with these one-of-a-kind classes. The sessions are led by photography industry insiders, marketing professionals, and sales gurus. This diverse collection of viewpoints gives you several perspectives on how to succeed in your business and on your terms. 

View 2021 Bridging the Gap Schedule

To see all classes available to you, please see the Schedule page.

Keep scrolling for a preview of the Bridging the Gap classes taking place on Monday, January 18:

10:00 am - 11:00 am 
Sustaining Success: Amplifiers & the Secret Syllabus
Fergus Connolly

Dr. Fergus Connolly is one of the world’s foremost human potential thought leaders and influencers. He is a coach, teacher, mentor, author, speaker, and student of success and resilience. Fergus has worked with some of the world’s leading sports, business teams, and military, including multiple Special Forces units. He is the only coach to have full times roles in every major sport, including soccer, professional and college football, rugby, and elite military units.

11:30 am - 12:30 pm 
Shifting Your Mindset from Pitiful to Profitable
Brian Williams

An entrepreneur shares how his life was impacted due to major life and business challenges created by the pandemic. His stress levels were so high (due to a poor mindset) that he ended up in the ER and was later admitted to the hospital with chest pains. Now, this same person eats "clean" and is a vegetarian, only drinks water, runs 5 miles per week, lifts weights twice per week, and does outdoor fitness boot camps!  However, stress overshadows them all.  Brian will share how he shifted his mindset to first take care of himself, then shifted his company into profitability in a major way.  He will share his struggles, his story, and how he turned them into his current success!


2:30 pm - 3:30 pm 
Crafting a Clear & Consistent Brand
Allison Tyler Jones, Cr. Photog.

You may be a master of photography but is that mastery paying your bills? Stellar photographic technique is vital, but clear and consistent branding is the money-making machine of any successful business. A strong brand communicates exactly WHAT you do, HOW you do it and WHY it’s worth the prices you charge. Allison Tyler Jones will take you through the nuts and bolts of crafting a brand so clear and consistent that you will attract clients you love who are willing to pay the prices you need to charge to create a profitable and sustainable business.

Remember: this year, you can replay classes on-demand through January 31, so you don’t have to miss a moment of all of the inspiration, insights, and education that Imaging USA has to offer. Register for your All-Access Pass to Imaging USA today!