The photography industry is always changing, and now more than ever, there’s a widening disparity between photographers’ desires as artists and consumers’ needs as clients. This disconnect between photographer and consumer—this gap—has been growing steadily in the era of iPhones and Photoshop. Changes in the industry and in client expectations unfortunately lead to more and more photographers working harder for less and not realizing their true value. Don’t let this happen to you! Discover how to take control of your photography career and grow a sustainable business with Bridging the Gap classes at Imaging USA.
The Bridging the Gap classes at Imaging USA are designed to teach photographers how to move forward in business with confidence, courage, support, and financial know-how. These classes are for all working photographers who want to grow sustainable businesses, no matter where you are in your career. Bridging the Gap sessions focus on:
Gain a new perspective on being an entrepreneur and foster a success-oriented mindset with these one-of-a-kind classes. The sessions are led by photography industry insiders, marketing professionals, and sales gurus. This diverse collection of viewpoints gives you several perspectives on how to succeed in your business and on your terms.
This year’s show kicks off on Sunday, January 16, 2022, with a dynamic opening keynote speech by author and motivational speaker Mike Michalowicz. Keep scrolling for a preview of more Bridging the Gap classes at Imaging USA:
The Producer’s Perspective - How to Produce Great Results in Any Situation
Jan 16th 8:00 am - 9:30 am EST
When you’re at a crossroads in your life, with your business, when it really matters, how do you take charge of opportunities and shape your decisions in the make-it-or-break-it moments? The answer is an approach to problem-solving called the Producer’s Perspective. In life, you can produce the story you want to unfold by filtering situations through a lens at specific areas of film production. The Producer’s Perspective shows you a practical methodology that can be used for organization and efficiency in any business and in day-to-day life Because if all the world’s a stage, your life hack is to be a producer!
The New Social Media
Jan 17th 10:00 am - 11:30 am EST
The past year has changed the way people view and use social media. Consumer psychology has changed and now companies must develop meaningful relationships quickly and draw in qualified consumers who convert.
Why Customers Leave
Jan 18th 8:00 am - 9:30 am EST
Your greatest loss is the customer you lost and you never knew you had a chance with. The ones who thought about contacting you, but didn’t… Learn how to earn an opportunity with every prospect and capture customers.
Imaging USA will conclude on Tuesday, January 18, with closing keynote speaker Kaplan Mobray who will detail how you can uncover your true purpose in life and translate that into your business.
Head to the Schedule page for a full list of Bridging the Gap classes (hint: click on the filter and select “Bridging the Gap” as a topic). Don’t miss a moment of the inspiration and knowledge you need to grow your business. Register for your All-Access Pass to Imaging USA today!