Social media is an important part of a photography business’ marketing efforts, but how can you optimize your efforts to produce the best results with the least amount of effort? Discover insights and tips to take your social media to the next level with classes at Imaging USA!
Imaging USA has classes on subjects as wide-ranging as technical skills, marketing, branding, and inspiration. Every class has something unique to offer, and this year you get the added bonus of seeing speakers present in their natural environment: their studios and homes—in other words, the places they do their work! Below you’ll find a session from each day of the conference (plus a pre-con!) that will help you create a social media presence that truly reflects you and your business.
2:00pm - 5:00pm EST
YouTube Marketing Masterclass
This half-day pre-conference class will explore how to use Youtube to market your photography business. This year, all individual pre-con classes are only $49 each. Pre-con sessions are capped at a live audience of 100 attendees, but you can always purchase the class on-demand through January 31.
11:30am - 12:30pm EST
Master Your Marketing
As creative entrepreneurs, many photographers find the “business” side of photography to be the most frustrating. How can you create systems that will grow your brand while allowing you to spend more time doing what you love? In this class, you will learn practical marketing techniques that will fill your inbox with inquiries and empower you to take control of your online presence in a way that will let you spend less time on the computer and more time behind the camera.
Gary will cover SEO basics, social media, charitable marketing, time management and content creation. Gary will use his years of experience and methods of running a photography studio to give you real, honest answers and solid takeaways on how you can get on top and stay on top of your marketing. Master your marketing, grow your business and live your dream.
4:00pm - 5:00pm EST
Google Ads for Photographers
Whether you already place in the top 5 of Google organic search results, Google Adwords can put your business in front of many new clients! In this class, Yaneck will give an introduction on how to create effective Google Ads. He will also show you how to track performance and conversions by combining the data with Google Analytics. You will also learn key tips for successful landing pages. After this class, you will have a whole list of action items ready to be implemented right away to create Google Ads and reach new clients and grow your photography business!
10:00am - 11:00am
Branding Through Storytelling
Content is an increasingly important marketing and branding tool for reaching, engaging, and retaining clients, and yet, few of us were trained to be content marketers. Using a simple and flexible framework, this session will get your creative juices flowing and teach you how to generate a seemingly endless number of unique and compelling content ideas to build your personal brand or that of your studio. Even better, the systems you'll learn here can be replicated time and again, whenever you need content ideas for new offerings, programs, services, events, or something else.
To view all the classes available, please see the Schedule page. And remember: this year, you can replay classes on-demand through January 31, so you don’t have to miss a moment of all of the inspiration, insights, and education that Imaging USA has to offer.