Program / Get Different
Mike Michalowicz
Mike Michalowicz
Session Time: Jan 16th 10:00 am - 11:15 am EST
Location: Potomac Ballroom
Track(s): Bridging the Gap, Business, Inspiration

Description

Comedy imitates life!  Join Mike Michalowicz on a humorous view of ....your customers.  Crazy behavior is predictable!   But by using behavioral strategies, you can learn how to build rapport, draw them in and gently push potential customers to do business with you.  Most businesses strive to be better than their competition– that’s why they struggle to stand out.  By leveraging established behavioral marketing techniques, you will discover the shockingly simple ways to stand out from your competition, attract new customers and prospects and immediately become your industry's authority.  

Laugh (and cry) at the customer stories that reinforce the importance of "DAD". 

  1. Differentiate 
  2. Attract 
  3. Direct