How Beyoncé Can Teach the Modern Photographer to Rule the World

Michael Barber

Michael Barber

Session Time: Jan 20th 8:00 am - 9:30 am
Location: Omni Hotel, International Ballroom E, F,  North Tower, M2 International Ballroom Level
Track(s): Bridging the Gap

Description

We can all agree that our world would be a better place if our “contact us” forms were spilling over with the right leads and our products were flying off the shelves. The problem is our roles as marketers, and business owners, are more complicated than ever before thanks to media fragmentation and our own inability to make changes necessary to address our customers’ needs.

To solve that problem, we need Beyoncé. Why the Queen B? Because she can not only teach us, photographers, how to do our work better, but how to solve complex organizational issues that can help us make our customers happier.

After this session, you'll be able to:

  • Understand why the Bee is such an important framework for your customer experience decisions
  • Take the Beyoncé approach to your experience efforts
  • Approach how you keep you and your organization aligned with your customer’s needs
  • Enjoy some of Sasha Fierce’s favorite jams along the way

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