How to Win with the Next Generation of Consumers

Jeff Fromm

Jeff Fromm

Session Time: Jan 20th 8:00 am - 9:30 am
Location: GWCC, Exhibit Hall A3, Building A, Level One
Track(s): Bridging the Gap

Description

Today's consumers are hyper-connected, content consuming and more likely to bypass traditional forms of marketing and listen to their peers. Do you know how to find your next profit opportunity?

In this session we will discuss:

  • Which photography trends are inclusive across generations
  • The role of technology in marketing to the modern consumer
  • How emotional connections drive price elasticity
  • The impact of content marketing

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