Make Your Photography Business Irresistible By Speaking The Secret Language of Your Ideal Customers

Jeffrey Shaw

Jeffrey Shaw, Cr.Photog.

Session Time: Jan 21st 5:00 pm - 6:15 pm
Location: GWCC, Exhibit Hall A3, Building A, Level One
Track(s): Bridging the Gap

Description

Have you ever noticed that the clients you jump through hoops for are often the least profitable? While the clients that are the easiest to work with spend the most amount of money? Those are the clients you want more of, right?

Imagine a photography business where every one of your clients is worth your time and effort. Imagine no longer having to convince people of your value and the value of professional photography and instead, only work with people who already value you and what you offer.

The problem is that in your business there is a gap. A gap between your brand messaging, how to promote your business, and what your ideal customers need to see, hear, and feel to be motivated to work with you. However, by speaking the Secret Language of your ideal customers—their Lingo— you will close that gap. In this program, you’ll learn how to attract your ideal customers, offer the services they most want, and develop experiences to wow them.

The result will be a photography business that is more profitable, you’ll be able to create your best creative work, and build relationships with clients who will come back year after year and will rave about you to their friends. Not only will your business become irresistible, but running your business will be easier than it’s ever been and your life more fulfilled.


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