Program / Portrait Photography — Create The Difference, Make It FUN, Market It and Sell It!
Joe Edelman
Joe Edelman
Session Time: Jan 13th 9:00 am - 5:00 pm EST
Location: National Harbor 2
Track(s): Business, Portrait


Your photographs are the lasting memories of the EXPERIENCE that you give to your clients. Traditional portraiture and highly conceptualized and photoshopped creations are fading in popularity as today's consumers spend their disposable income on experiences over tangible goods.  Add to that the fact that everyone carries a camera in their back pocket or purse — you need to deliver a fun, unique, creative experience along with incredible images if you want to stand out in today's marketplace.

Spend the day with Joe and learn how he creates his bold fashion and beauty portraits.  With a strong emphasis on creativity, Joe will walk you through every step of his process, from idea generation, through the actual shoot.  Joe will share his system for preparation for both the client and himself, to make sure that you have a successful shoot every time.

Working with a model and makeup artist, Joe will demonstrate the posing and lighting techniques that he uses as well as how he styles his creative concepts during a shoot.

After the shoot, it's time to get down to business, a brief discussion about post-processing techniques and then the focus shifts to building the experience and marketing it.

With over 40 years of experience in the industry, and a social media following of over a quarter of a million people worldwide, Joe will share practical and proven marketing techniques to help you find YOUR ideal clients.  The conversation will give you a practical approach to website design, SEO and social media in a way that doesn't require you to hire an assistant or pay for advertising.

Last, but not least, Joe will share with you the lessons he has learned — the hard way — about how to sell the memories you have created with your clients.  If this is not a part of your current workflow with your customers — if you are just delivering digital files, you are leaving money on the table!  If you are telling yourself you are not good at selling — you don't want to miss this conversation.  It will be a game-changer for you.

Get LOTS of rest the night before this workshop!  Joe will bring his high-energy approach and show you how he creates the magic, and he will also engage YOU in the presentation.  You will receive a short questionnaire via email a few days in advance of the workshop.  Be sure to fill it out because the workshop will be tailored to the skill level and business needs of the attendees.