This is a half-day pre-convention class. This year all individual pre-con classes are only $49.
Are you a portrait, senior or pet photographer who has an amazing portfolio but you want to challenge yourself and move into commercial photography? Maybe you've been a professional photographer for years but you still haven't managed to land the larger brands or commercial clients. If you feel like your photography business has plateaued, you are frustrated and heading to giving up, and you're not sure how to expand. Then this class, will give you an inside look at what it takes to land and complete work from commercial clients, agencies and the leading magazines. This class will cover all your questions, from the commercial photography market, finding clients, to pricing and licensing. By examining “a day in the life” of a successful commercial photographer, you will leave the motivated and equipped to move your business ahead. In this class, you will learn:
Demonstrate business skills to start and grow one’s own commercial photography business.
Discuss what it takes to start a business.
Define the market you are targeting.
Understanding the industry and building your network.
The elements of your brand.
Apply techniques to sell yourselves and your work to clients.
Describe and complete a written business plan that can help one jump start a business.
Create a well-developed marketing plan to market your business.
Develop skills in online, social media and content marketing to set your business apart.
Pricing, licensing and contracts to win and complete exceptional customer engagements.
Explain the importance and be able to provide exceptional customer service.
What you need to run a small business day to day.