The way we reach consumers is changing. The old ways–TV spots, prints ads, radio spots and the like– aren’t as reliable as they once were. Plus, our consumer base is shifting rapidly from Boomers and Gen-Xers to Millennials. It’s an entirely different demographic. We’re so wrapped up in workflow, paperwork and products, we’re missing an integral part - connecting and engaging with millennial consumers to increase participation and purchases. How can you use social media and digital marketing to engage this new consumer? Come be inspired and better understand, discuss, and implement new methods leveraging today’s and future technology into your current business!