Entrepreneurism is in your blood. Photography is part of your genetic code. But in the end, the goal is to live a successful, happy life. Admittedly, that is easier said than done for most. PPA CEO David Trust takes a real-world look at what it takes to be successful – professionally and personally. If you know David, you know this will be a straight forward discussion for REAL professionals. Check your emotions at the door – it's time to get down to the business of business. We'll look at creating an actionable vision for your studio, we'll explore how our passion can be a negative, and we'll discuss our place in the consumer's decision-making process. Success is never an accident. Are you ready to get in the game?