The Truth About What Your Consumers Think

Scott Kurkian

Scott Kurkian, CFO/COO

Jeffrey Dachowski

Jeffrey Dachowski, M.Photog.Cr., CPP

Session Time: Jan 22nd 8:00 am - 9:30 am
Location: Omni Hotel, International Ballroom Lobby E, F, North Tower, M2 International Ballroom Level
Track(s): Bridging the Gap

Description

How much do you know about professional photography consumers?  How much do they want to spend? Where do they find…and how to do they choose… a professional photographer? What are the different client expectations of each generation? How is consumer behavior different for the purchase of wedding, senior, and family photography? What are the most popular products to purchase for each specialty? What is the most important thing that consumers look for when hiring any specialty?

Come find answers to these questions and more as we dive into the results of PPA’s first consumer survey. Let’s narrow the GAP between you and your potential clients by increasing your understanding of how consumers think, act and buy when it comes to professional photography. Find out what these survey results mean for your business and how to make the changes that will increase your success!


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