Ed Monahan is an accomplished executive with 35+ years of experience in global photo markets. He has a diverse background that included managing the digital transformation for Eastman Kodak’s professional products and markets, leading Divisional Strategy for Kodak’s photographic paper business, and serving as the Director of Research for Consumer and Professional Markets at Kodak Alaris. His background includes in-depth market forecasting and strategic analysis experience as Strategic Planning Manager, extensive corporate strategy experience modeling technology substitution across market segments and geographies, and developing strategies to respond to volatile and dynamic markets. Ed is a recognized industry expert on consumer behavior and purchase propensity towards photographic products, particularly the Millennial generation. He is currently serving as an independent consultant to the photographic industry.