SEO For Photographers: Google Is A Stone-Cold Bitch
Location: Delta Ballroom B, Level 2
Do you want your website to stand out from the hundreds of other photographers in your market? If so, you'll need more than a few pretty portfolio and a strong artist's statement to captivate today’s clients. In this highly informative session, Rob Greer will walk you through the fundamentals of search engine optimization (SEO) how to build a better website. You’ll walk away with a strong understanding of the three most important ranking factors for search engines and ways to go about blogging and how to use your blog as an excellent strategy to achieve your SEO goals. This program will cover how you –yes, you– can create compelling content for visitors and search engines, even if writing is a task you despise. Designed for both beginner and intermediate online marketers, this program will give you a survey of current SEO trends and tactics that will be incredibly valuable to any photographer looking to improve her/her online marketing. From SEO fundamentals and content creation to keyword planning, link building and more, this program is sure to help you understand and even master the mystery of SEO.