Photography is a Business. Are You Ready for the Journey?
Location: Delta Ballroom B, Level 2
Track(s): Business, Inspiration
It is a confusing time to run a small business. But despite the army of naysayers who regularly predict demise for the industry, photography is alive and well -- in fact, it’s best days are probably yet to come. In this enlightening program, PPA’s CEO David Trust explains that the underpinnings for the professional photographic industry are all healthy and strong. The challenge is not the economy, or the competition, as so many proclaim – it is overcoming our own lack of understanding about the industry that puts food on our tables. This program is for those who are serious about this profession and their businesses. The road ahead is exciting. The question is, “Are you are prepared for the journey?”