Program / The Superpowers of Tween Portraits
Bonnie Burton
Bonnie Burton
Jonathan Burton
Jonathan Burton, M.Photog.Cr., CPP
Session Time: {if '{calendar:event_start_date format=\'%j\'}' != '{calendar:event_end_date format=\'%j\'}'} Jan 15th - 15th Jan 15th 2:00 pm - 5:00 pm EST
Location: National Harbor 11
Track(s): Business, Portrait


Bonnie and Jonathan will guide you through the process of adding a new genre of portraits at your studio, share their ideas about tween portrait products that sell themselves, and give you the framework for how to expand your connection with your tween clients that goes beyond creating their portraits.

The tween experience has superpowers to affirm a tween’s value, build stronger relationships between the tween and their parents and grandparents, provide an opportunity for creative education, and help tweens be a positive part of their broader community.

Key Takeaways:
1) Understand how to structure and implement a comprehensive tween experience combining portraits, education, and community service that will excite your tween clients and connect your studio to the greater community.

2) Acquire top tips on how to best prepare for your tween portrait sessions by asking the right questions and gathering the items you’ll need to tell the tween’s unique story.

3) Learn how to prepare for viewing and ordering appointments for the biggest impact on your clients and your bottom line. Discover portrait products that resonate with tweens and their parents and a sales process that produces consistent averages.

4) Gain insights on how a tween portrait program can create a feeder program for your senior portrait business, keeping your clients connected to your studio while bridging the gap between childrens’ portraits and high school senior portraits.